Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Advertising Technology
Contextual Targeting: Building Brand Safety In A Cookie-less Era
Brand safety is an absolute must for marketers moving forward in this politically and economically volatile environment and could even make the difference in staying in business. Brands are now having to pull ads regularly because they appear in inappropriate contexts, with 99% of advertisers concerned about their ads appearing in brand-safe environments. There is good reason for concern Studies…
-
Content Marketing
A Guide for Marketers About Intellectual Property (IP)
Marketing is a continuous undertaking. Whether you are an enterprise corporation or a small business, marketing is essential to keep businesses afloat and help drive them toward success. So, it is important to secure and maintain your brand’s reputation to establish a smooth marketing campaign for your business. But before devising a strategic marketing campaign, marketers must fully realize their brand’s…
-
Analytics & Testing
Conga Contract Lifecycle Management: Improve Sales Efficiency With Document Workflow Automation
Conducting business that feels frictionless to the customer in the face of an increasingly complex market is no easy feat. Conga’s expertise and comprehensive solution suite for commercial operations—the processes around Configure Price Quote (CPQ), Customer Lifecycle Management (CLM), and Digital Documents—helps businesses tackle complexity with confidence so they can provide a frictionless customer experience and accelerate revenue. With Conga, businesses move faster to meet customer needs…
-
Analytics & Testing
Freshsales: Attract, Engage, Close, and Nurture Leads For Your Business In One Sales Platform
Most industry CRM and sales enablement platforms require integrations, synchronizations, and management. Adoption of these tools is highly failure-prone because they are quite disruptive to your organization. Most of the time, consultants and developers are required to get everything working. Not to mention the additional time required for data entry and little or no intelligence or insight into prospects’ and…