Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How to Use Video for Marketing Your Small Real Estate Business
Do you know the importance of video marketing for the online presence of your real estate business ? Whether a buyer or seller, you need a trusted and reputable brand identity to attract clients. As a result, the competition in…
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CrankWheel: Bypass Scheduling and Downloads With Instant Browser-Based Demos
Every interaction that's required between a prospect with an intent to make a purchase and the ability for your sales team to help them convert is likely to reduce the chances of conversion. That includes time to respond, number of…
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Digital Transformation and the Importance of Integrating a Strategic Vision
One of the few silver linings of the COVID-19 crisis for companies has been the necessary acceleration of digital transformation, experienced in 2020 by 65% of companies according to Gartner. It’s been on fast-forward since businesses across the world have…
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Printful: On-Demand Print and Embroidery Fulfillment
One of the misnomers of dropshipping is that you lose profit as you pay other providers to print and fulfill your products. That's not the case at all. At issue is the enormous startup costs to build your own storage…
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Moat: Measure Consumer Attention Across Channels, Devices, and Platforms
Moat by Oracle is a comprehensive analytics and measurement platform that provides a suite of solutions across ad verification, attention analytics, cross-platform reach and frequency, ROI outcomes, and marketing and ad intelligence. Their measurement suite includes solutions for ad verification,…
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Ebook: What is Lifecycle Marketing?
Customer Lifecycle Marketing ( CLM ) is the strategic process of guiding individuals from their first interaction with your business to becoming loyal, repeat customers and ultimately, enthusiastic brand advocates. It is not just about marketing campaigns but about designing…
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The Top 5 Trends in Digital Asset Management (DAM) Happening In 2021
Moving into 2021, there are some advancements happening in the Digital Asset Management ( DAM ) industry. In 2020 we witnessed massive changes in work habits and consumer behavior due to covid-19. According to Deloitte, the number of people working…
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How To Easily Check, Monitor, And Fix Broken Links in WordPress
Martech Zone has gone through multiple iterations since launching in 2005. We've changed our domain, migrated the site to new hosts , and re-branded multiple times. There are now over 5,000 articles here with almost 10,000 comments on the site.…
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Upstream, Upselling, and Downstream Marketing Opportunities For Business Growth
If you asked most people where they find their audience, you'll often get a very narrow response. Most advertising and marketing activity is associated with the vendor selection of the buyer's journey ... but is that already too late? If…
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Sqribble: Click, Design, and Publish Your Own Ebooks, Case Studies, or Whitepapers in Minutes
As you're trying to provide as much clarity, information, and differentiation for your products and services for your clients and prospects, there's no doubt that digital publishing is a fantastic means of distributing detailed and complex information. While you can…
