Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Analytics & TestingOnline Tools

    7 Super Useful Tools for Improving Website Engagement

    Over the last few years, increased used of digital media by customers has changed the way companies market their brands. Businesses have just a few minutes to capture a visitor’s attention and control their purchasing power. With many options available to customers, each organization has to find a unique mix of marketing strategies that will ensure customer loyalty to their…

  • Content MarketingShame

    Stop Shaming Companies that Bail on Social Media and Content Marketing

    shame, shaming, social media, content marketing, weather, local seo, local search, gartner, forrester, speaking, conferences, conference marketing, event marketing,

  • Content MarketingStep Up!

    Five Ways to Step Up Your Content Marketing Game

    If you’re engaging in content marketing of any kind, then you’re using a strategy. It might not be an official, planned, or effective strategy, but it’s a strategy. Think of all the time, resources, and effort that go into creating good content. It’s not cheap, so it’s important that you direct that valuable content using a proper strategy. Here are…

  • Content Marketingblockchain development

    Blockchain – The Future Of Financial Technology

    The words cryptocurrency and blockchain are now found everywhere. Such public attention can be explained by two factors: the high cost of Bitcoin cryptocurrency and the complexity of understanding the essence of the technology. The history of the emergence of the first digital currency and the underlying P2P technology will help us to understand these “crypto jungles”. Decentralized Network There…

  • Marketing ToolsWhat is Robotic Process Automation? RPA

    What is Robotic Process Automation?

    One of the clients that I’m working with has exposed me to a fascinating industry that many marketers may not even be aware exists. In their Workplace Transformation Study, commissioned by DXC.technology, Futurum states: RPA (robotic process automation) may not be at the forefront of media hype as it once was but this technology has been quietly and efficiently working…

  • Artificial IntelligenceHow AI is Helping Business

    How Artificial Intelligence Is Helping Businesses

    Artificial Intelligence is shining brightly in the software industry with its capabilities. Companies are capitalizing on artificial intelligence as it continues to scale and evolve. Over the past few years, we have heard many success stories regarding artificial intelligence (AI). Artificial intelligence has been excelling, from Amazon’s operational efficiencies to GE’s ability to keep its equipment running.  In today’s world, not only large corporations…

  • Social Media & Influencer MarketingKlear Connect - Influencer Messaging and CRM

    Klear Connect: Influencer Marketing CRM and Campaign Tracking

    Klear, an influencer marketing technology, has added Klear Connect, a complete solution for influencer campaign management. An important development for influencer marketing—for both brands and influencers. Klear answers the question: How do you keep track of everything? Connect streamlines communication between brands and influencers by automating manual processes throughout the influencer program life cycle with an integrated chat service and…

  • Content MarketingImportant Web Design Techniques to Incorporate on your Law Firm Website

    Important Web Design Techniques to Incorporate on your Law Firm Website

    Today’s legal marketplace is increasingly competitive. As a result, this puts a lot of pressure to a lot of lawyers and law firms to stand out from the rest of the competition.  It’s tough it is to strive for a professional presence online. If your site isn’t compelling enough, clients move on to your competitors. That’s why, your brand (and that…

  • Content MarketingXara Cloud Marketing Publisher

    Xara: Create Visually Engaging Marketing Documents in Minutes

    There’s not a day that goes by that I’m not working in Illustrator, Photoshop, and InDesign and I’m constantly frustrated by the lack of consistency in each tool’s offerings. I received a note from the team at Xara a week ago to take their online publishing engine for a test drive. And I’m absolutely impressed! Xara Cloud is a new…

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