Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Marketing Strategy and Culture

    Five Ways to Infuse Culture in Your Marketing Strategy

    Most companies view their culture on a larger scale, blanketing the entire organization. However, it is important to apply your organization’s defined culture to all internal operations, including your marketing team. Not only does it align your strategies with the…

  • Inclusive Content Checklist and Infographic

    Checklist: How to Create Content That Is Inclusive

    As marketers focus on content that engages audiences, we often find ourselves ideating and designing campaigns with small groups of people similar to ourselves. While marketers strive for personalization and engagement, being diverse in our messaging is often overlooked. And,…

  • Top Blogging Legal Issues

    Protect Your Blog: Legal Issues Every Blogger Should Understand

    Getting caught up in content creation and overlooking the legalities involved is easy. However, failing to understand the laws associated with blogging can lead to severe consequences, from lawsuits to hefty fines. Understanding the main legal issues surrounding copyright infringement,…

  • Marketing Drones

    How Are Drones Being Utilized for Sales and Marketing?

    For each roofing client that I’ve had, I encouraged them to buy a drone. I have my own to assist when we need some great photos of the properties they work on, but I encourage them to have them on…

  • Landing Page Visual Elements Infographic

    The Key Visual Elements of Landing Page Design

    The folks at Uplers have produced this interactive infographic, A Deep Dive Into the Use of Visuals in Landing Pages. The infographic covers how landing pages, and each of their critical visual elements, impact conversion rates. Reasons to Utilize Landing…

  • Reasons Your Business Needs a Video Marketing Strategy

    5 Reasons Why Your Business Needs A Video Marketing Strategy

    This month I’ve been taking some time to both clean-up my YouTube channels as well as getting serious about producing more videos to accompany my articles. There’s no doubt as to the power of videos – both live and recorded…

  • Language translation and transcription for video marketing

    Translation and Transcription to Enhance Video Marketing Performance

    Looking for a high-quality translation company may not be the first thing you think about when determining the best path to enhance your video marketing campaign, but it should be. Video transcription services can help you to increase views and…

  • Mobile Coupon Infographic

    How to Drive Real Results with Mobile Coupons and Consumer Savings Trends

    The rise of the smartphone has redefined countless aspects of daily life, and saving money is no exception. Once limited to newspaper clippings and desktop printouts, coupons have evolved into a fast, digital, and highly personalized experience that travels wherever…

  • Facebook Ads: A comprehensive advertising guide to meta

    Why Businesses Utilize Facebook Advertising: A Comprehensive Guide

    Facebook advertising has become a cornerstone strategy for businesses looking to expand their reach and enhance their sales and marketing efforts. Here’s an in-depth look at why companies are gravitating towards Facebook for advertising, the advantages, options, targeting, media types,…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership