Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How the Internet Revolutionized Offline Retail
The Internet has completely transformed consumer behavior and reshaped how physical stores operate. While early fears suggested e-commerce would destroy traditional retail, the opposite has happened—digital technologies have enabled brick-and-mortar businesses to evolve, compete, and thrive in a connected world.…
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How To Optimize Your Business, Site, and App for Apple Search
The news of Apple ramping up its search engine efforts is exciting news, in my opinion. I always hoped that Microsoft could compete with Google, and I was disappointed that Bing never attained a significant competitive edge. You'd think they…
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Toluna Start: Real-Time Consumer Intelligence With A Global Community
Companies seeking market research face the constant challenge of understanding and responding to rapidly changing consumer preferences and market trends. Traditional market research methods often fall short of delivering timely, actionable insights that can drive strategic decision-making. Business leaders, marketers,…
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The Top 5 Ways to Enhance Your Mobile Payment Process
Smartphones and tablets are increasingly popular devices that people use every day. When it comes to ecommerce, mobile payments are becoming a popular option, thanks to the ease and convenience of making a payment anywhere, at any time, with just…
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How And Why To Register A Distribution Email Address for a Corporate Google Account
When my agency started working with a client, we requested that they provide us access to their Google accounts with full permissions. This enables me to research and optimize their Google tools - including Search Console , Tag Manager ,…









