Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • E-commerce and RetailDrone Delivery

    Is Drone Delivery Going to Take Off Soon?

    Testing the latest technologies is the fun part of my work. I often purchase technology just to give it a test and ensure that I’m keeping up. Months ago, I purchased a DJI Mavic Air, and tested it with a few clients. I’m not a gamer, so I’m pretty rusty behind a controller. After testing it on a few flights,…

  • Mobile Marketing, Messaging, and Apps
    iOS or Android Mobile App Banner

    How to Add iOS or Android Mobile App Banners to Your Site

    Effectively promoting your application is crucial for success. One powerful yet often underutilized tool is the app banner. When implemented correctly, these smart banners can significantly boost app discovery and installations. This article will explore why app banners are essential and how to implement them effectively on iOS and Android platforms. Why Use App Banners? Seamless User Experience: App banners…

  • Mobile Marketing, Messaging, and AppsMobile App Store Statistics Infographic

    Mobile App Store Statistics

    Mobile application development and user behavior have changed over the years. Mobile application frameworks are opening doors for companies to increase user engagement and experience beyond the web browser without breaking the bank. Mobile users are expecting a superior app experience, and when they do, they engage deeply with the brands that win their attention. The average mobile app user…

  • E-commerce and RetailE-Commerce Debt Collection Guide for Startups

    Debt Collection for E-Commerce Startups: The Definitive Guide

    Transaction-based losses are a fact of life for many businesses because of chargebacks, unpaid bills, reversals, or unreturned products. Unlike lending businesses that have to accept a large percentage of losses as part of their business model, many startups treat transaction losses as a nuisance that doesn’t require much attention. This can lead to spikes in losses because of unchecked…

  • Email Marketing & AutomationEmail Marketing Statistics

    Email Marketing Statistics

    Email continues to lead the nurturing and retention strategy of virtually every business online. It’s affordable, it’s easy to implement, it’s measurable, and it’s effective. However, if organizations abuse this medium, it will have repercussions. Unsolicited spam is out of control and too many businesses continue to violate the terms of service of email providers and import lists. By doing…

  • E-commerce and RetailBeeketing: Social pop for ecommerce for social proof

    Beeketing: Add a Sales Pop to Your E-commerce Site

    Social proof is critical when buyers are making a purchase decision on your e-commerce site. Visitors want to know that your site is trusted and that others are buying from you. Too often, an e-commerce site sits static, and the reviews are stale and old… impacting new buyer decisions. One feature that you can add, literally, in a few minutes…

  • Analytics & TestingWebsite Project Frustration

    Who Will Build Your Next Website?

    I had a great conversation with a transitioning veteran today who was eager to dive into development. He was disappointed because he was applying for junior front-end developer jobs throughout the region but walked away feeling unqualified and defeated. I encouraged him that the issue wasn’t his qualifications, the issue was confusion within our industry. For the last two decades,…

  • Social Media & Influencer MarketingDiigo: Collaborative Social and Bookmarking and Sharing Tool

    Diigo: The Collaborative Bookmarking Tool for Organizing and Sharing Web Content

    Learners and researchers often find themselves overwhelmed by the sheer volume of online information. Keeping track of valuable resources, organizing them effectively, and collaborating with others can be daunting. Fortunately, there is a solution that addresses these challenges head-on. Diigo Diigo is a powerful social bookmarking and annotation tool that enables users to collect, organize, and share web content easily.…

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