Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
Your Website Should Always Be The Center of Your Universe
The parable of the wise and foolish builder: The rain came down, the floods came, and the winds blew, and beat on that house; and it didn’t fall, for it was founded on the rock. Everyone who hears these words of mine, and doesn’t do them will be like a foolish man, who built his house on the sand. Matthew…
- Content Marketing
A Note from the Road
The last year has been an amazing year for me and my business. The refocus and attention to my customers has been fruitful and I’m so thankful for the incredible clients I have! The challenge I’ve had his balancing work (which I love) with health (which I’ve ignored). Over the last year, injuries coupled with bad habits have pushed my…
- Content Marketing
Visual Marketing: The Science On Why Our Brains Are Wired to Respond
Marketers face a fundamental truth: people are hardwired to process and respond to visuals. Whether browsing a website, scrolling social media, or evaluating a product, the human brain prioritizes visual information. Understanding why this happens—and how to leverage it—can dramatically improve engagement, recall, and conversion rates across all marketing efforts. Our Brain Is Made for Visual Processing The human brain…
- Email Marketing & Automation
AutoPitch: Email Automation for Sales Development Representatives
There are plenty of times where sales representatives have a great list, but the effort needed to send an email one at a time takes far too much effort. AutoPitch integrates directly with your email, enables templating, and then reports back on any activity or engagement regarding those emails. You can even setup sequenced sends to your list. Pulling a…
- Sales and Marketing Training
The Amazing Marketing Opportunity Coming With IoT
I was asked to speak at a regional event on the Internet of Things. As co-host of the Dell Luminaries podcast, I’ve had a ton of exposure to Edge computing and the technological innovation already taking shape. However, if you search for marketing opportunities for IoT, there’s honestly not a lot of discussion online. I’m disappointed since IoT will transform…
- Advertising Technology
Wayin Launches Lightning Fast Mobile Social Stories
Digital advertising has reached a tipping point. 50% of adults actively avoid ads on mobile and desktop and another 47% actively avoid in-app ads. These are the numbers driving Wayin’s tool, Social Stories, an important tool for brand marketers and advertisers. Today, if users on Instagram click or swipe up on a Sponsored Story, it often takes a full five seconds…
- Advertising Technology
Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising
This year, I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on native advertising. I knew little then, but the subsequent AI research produced an entire ebook: Everything You Need to Know About Marketing Analytics and Artificial Intelligence. It…
- Content Marketing
WordPress Sidebar Widget and Shortcode for Playing Podcasts
If you’ve ever utilized the default RSS widget for WordPress and entered a Podcast RSS feed, you’ll notice that it only displays the title and description. That’s because the iTunes standard for podcast feeds adds additional tags for the image associated with a podcast as well as the location of the podcast file itself. Despite WordPress having its own audio…
- Analytics & Testing
Adjust: Mobile App Marketing Measurement and Fraud Prevention Platform
Adjust recently published its Mobile App Benchmarks report, with some fascinating results. The benchmark was based on 11,000 mobile apps, 10.7 billion mobile app installs, 1.29 trillion mobile app associated campaign events. Did you know, for instance, that: The source attributed to your mobile app campaign can have a dramatic impact on overall mobile app retention, loyalty, and customer lifetime…
- Analytics & Testing
Freshworks: Multiple Conversion Rate Optimization Modules in One Suite
In this digital age, the battle for marketing space has shifted online. With more people online, subscriptions and sales have moved from their traditional space to their new, digital ones. Websites have to be on their best game and take into account site designs and user experience. As a result, websites have become critical to company revenues. Given this scenario,…
