Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Design Wizard: Make Eye-Catching Videos and Graphics Online
Visuals drive everything—social media engagement, ad performance, brand perception, and even trust. Yet, for small businesses, marketers, and creators, keeping up with the constant demand for high-quality designs can be overwhelming. Hiring a professional designer for every campaign isn’t always…
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Google’s SameSite Upgrade Reinforces Why Publishers Need Email to Move Beyond Cookies
The launch of Google’s SameSite Upgrade in Chrome 80 signals yet another nail in the coffin for third-party ( 3P ) browser cookies. Following Firefox and Safari, which have already blocked third-party cookies by default, and Chrome’s existing cookie warning,…
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How Real-Time Market Pricing Can Boost Business Performance
As the modern world places increasing importance on speed and flexibility, the ability to infuse real-time, highly relevant pricing and sales guidance into their sales channels can give businesses the upper hand on competitors when meeting customer expectations. Of course,…
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5 Ways to Strengthen Process without Compromising Creativity
Marketers and creatives can get a little skittish when talk of process comes up. This should come as no surprise. After all, we hire them for their ability to be original, imaginative, and even unconventional. We want them to think…
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Thinking Visually: The Art of Making Ideas Seen and Understood
Marketers, strategists, and leaders often get trapped in the tyranny of text. We fill decks with bullet points, stack reports with data, and drown insights in language that doesn’t move people. Yet the most powerful ideas are rarely born in…
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5 Video Editing Tips for Marketers
Video marketing has become one of the top marketing methods in the last decade. As equipment and editing programs become more commonly used, the prices of these have dropped, making video production much more affordable. However, it can be tricky to…
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Application Service Providers (ASPs) in the Era of Cloud Computing
Companies constantly seek ways to streamline operations, reduce costs, and stay competitive. One solution that has gained significant traction in recent years is using Application Service Providers ( ASPs ). ASPs are third-party entities that manage and distribute software-based services…
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RaaS: Capturing Customer Insights in the Digital Age
Getting relevant customer feedback—and getting it quickly—is more essential than ever to business success. Sure, do-it-yourself recruiting is hard, research interviewees are never as promised, and the timelines for getting customer insights feel too long to make a difference for…
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AppPresser: Build Powerful Mobile Apps From Your WordPress Site
Creating a mobile app used to be a complex, expensive process. For WordPress site owners, it often meant starting from scratch—rebuilding their content, learning native code, and figuring out app store submission requirements. AppPresser enables you to transform any WordPress…
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Acquia: What is a Customer Data Platform?
As customers communicate and create transactions with your business today, it's getting more and more challenging to maintain a central view of the customer in real-time. I recently met with a client who was having just these difficulties. Their email…
