Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Social Media & Influencer MarketingFacebook

    Succeeding at Facebook Marketing Takes an “All Data Sources on Deck” Approach

    For marketers, Facebook is the 800-pound gorilla in the room. The Pew Research Center says that nearly 80% of Americans who are online use Facebook, more than twice the number who use Twitter, Instagram, Pinterest or LinkedIn. Facebook users are also highly engaged, with more than three-quarters of them visiting the site daily and over half logging in multiple times per day.…

  • Social Media & Influencer MarketingMicro-Influencer vs Macro-Influencer Instragram Strategies

    What’s the Impact of a Micro vs. Macro-Influencer Strategies on Instagram

    Influencer marketing lies somewhere between the word-of-mouth colleague you trust and the paid advertisement you put on a website. Influencers often have the great ability to build awareness but range in their ability to influence prospects on a purchase decision. While it’s a more deliberate, engaging strategy to reach your core audience than a banner ad, influencer marketing continues to…

  • Email Marketing & AutomationAct-On: Cloud-Based Marketing Automation Platform for Customer Lifecycle

    Act-On: Purpose-Built, SaaS, Cloud-Based Marketing Automation

    Modern marketing is digital marketing. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. To succeed, marketers need a digital marketing solution that’s capability-rich, flexible, interoperable with other systems and tools, intuitive, easy to use, effective, and cost-efficient. Additionally, 90 percent of businesses worldwide are smaller, and so are…

  • E-commerce and RetailBritish Buying Behavior

    Marketers: Recognize These Behaviours Central to British Buying

    Did you see what I did there? This Midwesterner used the British spelling of behaviour rather than behavior. I just wanted to prove to everyone how worldly I am… or not. I’ve actually never been to the United Kingdom despite Scottish and British heritage on my Mum’s side of the family. (See that? I did it again!) Ok, humour aside…

  • Content MarketingWeb Hosting Speed

    How Your Hosting Can Affect Your SEO

    Yes, your hosting can have an impact on your SEO. Surprised? So are most people when they learn that their hosting plan can impact their potential for reaching high SERPs. But why? And how? Turns out, your hosting plan affects three major areas which all affect your rankings: Security, Location, and Speed. We’ll give you a thorough breakdown not just…

  • Content MarketingFireside Website

    Fireside: Simple Podcast Website, Hosting, and Analytics

    We’re launching a regional podcast recorded in our Indianapolis Podcast Studio but we didn’t want to go through the trouble of building out a site, getting a podcast host, and then implementing podcast feed metrics. One alternative would have been to host on SoundCloud, but we’re a bit hesitant since they came close to shutting down – no doubt they’ll…

  • Analytics & TestingMarketing Budget Mistakes

    5 Marketing Budget Mistakes to Avoid

    One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. Setting your marketing budget to an overall percentage of revenue, it provides your marketing team to incrementally increase demand as your sales team requires it. Flat budgets produce flat…

  • Customer Data Platforms
    sql table us ca states provinces

    SQL: Full Table Lookup for States and Provinces for the US and Canada

    The more work I do in this industry, the more I have to utilize SQL almost daily to extract the information I need from CRM databases, website CMS platforms, and CDPs. I’d encourage any marketer to learn SQL. SQL isn’t just for pulling the information you need; it’s also for storing it. For one client, I built an online store…

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