Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Marketing Infographics
How To Improve Your Sales Prospecting Effectiveness
Effective prospecting isn’t just about making calls or sending emails—it’s about implementing a strategic, multifaceted approach that yields measurable results. The most successful sales professionals understand prospecting requires a deliberate, systematic approach and continuous measurement and refinement. This comprehensive guide explores proven techniques to elevate your prospecting game and transform potential leads into valuable business relationships. Table of ContentsMastering the…
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Content Marketing
Lusso Launch: Brand an Exotic Car Running the Las Vegas Strip
Lusso Launch is a sports car meets customer pick-up service in major cities (currently Denver and Las Vegas). Imagine getting picked up in a Lamborghini, Ferrari, McLaren, Porsche, Aston Martin, Bentley, Rolls Royce, Mercedes, Corvette, Viper, BMW i8, Ford GT, or Nissan GTR for your next night out. Lusso Ride has a variety of service offerings to meet your transportation needs. Our…
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Content Marketing
Simplecast: Publish your Podcasts the Easy Way
Like many podcasters, we hosted our podcast on Libsyn. The service has a plethora of options and integrations that are quite overwhelming but highly customizable. We’re highly technical, though, so I’m confident most businesses would have a difficult time filling in all of the data necessary simply to publish a simple podcast. Often times, legacy platforms have such deep adoption…
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Marketing & Sales Videos
TeamKeeper: Modernize Talent Retention with Management Analytics
A new hire aced the interview but hasn’t performed as well as expected. Team members aren’t hitting quotas because they aren’t receiving proper coaching. Talented salespeople are leaving the company because they don’t feel engaged with the work. The sales manager plays a critical role in all of the above scenarios. Strong managers are key to an organization’s success, but…
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Advertising Technology
Introducing Creative Factory: Mobile Ads Just Got A Lot Easier
Mobile advertising continues to be one of the fastest growing and most challenging sectors of the global marketing economy. According to the ad-buying agency Magna, digital advertising will surpass traditional TV advertising this year (thanks largely to mobile advertising). By 2021, mobile advertising will have increased to $215 billion, or 72 percent of total digital ad-buy budgets. So how can…
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Event Marketing
Kaon AR: A B2B Augmented Reality Platform
Kaon Interactive is a provider of 3D interactive sales and marketing engagement applications. Available on the Kaon High Velocity Marketing Platform, Kaon AR is the first B2B marketing application that enables companies to place a fully scaled 3D digital representation of their physical product in their customers actual environment. On Tango-enabled mobile devices, such as the Lenovo Phab 2 Pro, users can explore…
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Paid and Organic Search Marketing
How Your Site’s Speed Impacts Business Results [13 Case Studies]
We’ve written quite a bit about the factors that impact your website’s ability to load quickly and shared how slower speeds hurt your business. I’m honestly surprised by the number of clients we consult with that spend enormous amounts of time and energy on content marketing and promotion strategies – all while loading them on a substandard host with a site…
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Marketing Infographics
Social Media Checklist: Strategies for Each Social Media Channel for Businesses
Some businesses just need a nice checklist to work from when executing their social media strategy… so here’s a great one developed by the whole brain group. It’s a great, balanced approach to publishing and participating in social media to help build your audience and community. Social media platforms are constantly innovating, so they have updated their checklist to reflect…
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Advertising Technology
Baking in “Intelligence” to Drive-to-Web Campaigns
The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results. A Shift in Focus An advantage that an advanced agency such as Hawthorne holds is the ability to look not…
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Event Marketing
I Took A Year Off From Speaking At Conferences, Here’s What Happened
The last twelve months have been the busiest in our business history. We rebranded our Martech publication, moved our offices after 7 years, and honestly rebuilt our services from the ground up. I decided to skip conferences during the year to focus on the business. In fact, I didn’t even make a trip to Florida in the entire time, where I…
