Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Content Length: Attention Spans Versus Engagement
Over 10 years ago, I wrote that attention spans are increasing. As we worked with clients over the years, this continues to be proven despite the myth that readers, viewers, and listeners won’t stick around. Consultants continue to state that attention spans have been reduced, I call bollox. What has changed is choice – providing us the opportunity to rapidly skip…
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Analytics & Testing
How BoomTown Completed Its Martech Stack With Call Intelligence
Conversations, and particularly phone calls, continue to be among the most effective methods for connecting with people and turning them into loyal customers. Smartphones have closed the gap between browsing online and making calls — and when it comes to complex, high-value purchases, people want to get on the phone and speak with a human. Today, technology is available to…
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Content Marketing
TubeMogul: Digital Video Ad Planning and Buying Across Channels
eMarketer predicted the average advertising spending budget breakdown is 88% TV, 7% digital video and 5% for mobile video. With second screen and mobile video viewing rising so rapidly, TubeMogul has found that enabling a cross-channel strategy can increase awareness and reduce overall advertising costs per viewer. In fact, in a Hotels.com Case Study, TubeMogul found that message recall was…
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E-commerce and Retail
Social Media Content Ideas for the Holidays
‘Tis the season and if you haven’t planned out your holiday social media posts, here’s a great infographic from MDG Advertising to give you some ideas, Holiday Marketing 2016: 7 Fresh Ideas for Your Holiday Social Media Posts. Here are seven unique ideas that can spur your creativity and attract some attention to your brand when you need it most! From…
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Content Marketing
Inbound Brew: Run Your Inbound Marketing Strategies Directly from WordPress
The number of solutions and complexity of integrated partners that extend WordPress is pretty amazing. Inbound Brew is a full-service digital marketing, web development, and software development firm, that helped small businesses utilize content marketing to drive engagement and leads. They’ve now published an inbound marketing plugin that provides all the tools necessary to do this – directly from WordPress! The plugin…
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Social Media & Influencer Marketing
PRISM: A Framework to Improve Your Social Media Conversions
The reality is that you typically don’t sell on social media channels but you can generate sales from social media if you implement a full end-to-end process. Our PRISM 5-step framework is a process you can use to improve social media conversion. In this article we’re going to outline the 5 step framework and step through example tools you can use for…
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Content Marketing
The Benefits of Video for Search, Social, Email, Support… and More!
We’ve recently expanded our team at our agency to include a seasoned videographer, Harrison Painter. It’s an area that we know we’re lacking. While we script and execute amazing animated videos and produce great podcasts, our video blogging (vlog) is nonexistent. Video isn’t easy. The lighting, video quality, and audio dynamics are challenging to do well. We don’t want to…
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E-commerce and Retail
How the Internet Revolutionized Offline Retail
If you hadn’t heard, Amazon is opening a large network of pop-up shops in US malls, with 21 stores located in 12 states already open. The power of retail continues to attract consumers. While many consumers are taking advantage of online deals, experiencing a product in person still weighs high with shoppers. In fact 25% of people make a purchase after a local…
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Content Marketing
How To Use GarageBand Normalization to Correct Your Low Audio Inputs
We built an incredible podcast studio with state-of-the-art digital mixers and studio-quality microphones. I’m not running any special software, though. I bring the mixer output directly into Garageband, where I record each microphone input to an independent track. Even with my mixer output via USB maximized, the audio doesn’t come in at a reasonable volume. Within Garageband, I can increase the volume…
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Content Marketing
Do We Still Need Brands?
Consumers are blocking ads, brand value is falling, and most people wouldn’t care if 74% of brands disappeared completely. Evidence suggests people have completely fallen out of love with brands. So why is this the case and does it mean brands should stop prioritising their image? Empowered Consumer The simple reason why brands are being unseated from their position of…
