Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Why We Rebranded to Martech Zone and Changed Our Domain
The term blog is an interesting one. Years ago, when I wrote Corporate Blogging for Dummies, I loved the term blog because it denoted a sense of personality and transparency. Companies no longer had to depend on pitching the news to reveal their culture, news, or advancements. They could broadcast those out via their corporate blog and build a community…
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How to Own Digital Transformation with Influencer Relations
Your customers are becoming more informed, empowered, demanding, discerning, and elusive. The tactics and metrics of the past no longer align with how people make decisions in today’s digital and connected world. By implementing technology marketers are able to fundamentally impact the way brands view the customer journey. In fact, 34% of digital transformation is lead by CMOs compared to…
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InMoment Study Reveals 6 Unexpected Keys to Personalization
Marketers associate personalized experiences with well-targeted advertising while consumers associate their customer experience (CX) with support and purchases. In fact, 45% of consumers prioritize having a personalized experience for support interactions over those dealing with marketing or purchase process personalization. The gap has been identified and fully documented in a new international study from InMoment, The Power of Emotion and…
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Over 100 Authors Share Their Knowledge in the Better Business Book
What if you could speak to 100 business people and have them share their biggest nugget of advice? This was the thought behind the the Better Business Book, a project developed by Tyler and the team at the Self-Publishing System. A Sampling of the Better Business Book All Your Excuses Debunked: Two Case Studies That Prove You Don’t Need Any…
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Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?
Unlike balloons and bubble gum, Martech won’t burst when extended to what seems like a breaking point. Instead, the Martech industry will continue to shift and stretch and adjust to change and innovation—just as it’s done over the past several years. It may seem that the industry’s current growth is unsustainable. Many have asked whether the martech industry—distended by more than…
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Coordinating Global Marketing for One Brand in 23 Countries
As a global brand, you don’t have one global audience. Your audience consists of multiple regional and local audiences. And within each of those audiences are specific stories to capture and tell. Those stories don’t just magically appear. There has to be an initiative to find, capture, and then share them. It takes communication and collaboration. When it happens, it’s…
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How Startups Are Nailing Their Launch on Product Hunt
The launch process for a startup in any industry is universal: come up with a great idea, make a demo version of it to show off, attract some investors and then profit once you hit the market with a finished product. Of course, as industries have evolved, so have the tools. It’s every generation’s aim to uncover a new way…
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Martech Zone: Welcome To My New Martech Publication!
It’s only been a year since I last reskinned our WordPress site. While I liked the layout, I had a ton of plugins and customizations to make it function the way I wanted it, too. With WordPress, that can begin to spell disaster from a performance standpoint and I was seeing the cracks in the foundation. So, I went on…
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Factors in Purchasing a Marketing Automation Platform
There are so many marketing automation systems out there… and many of them define themselves as marketing automation with a varying degree of actual features that support it. Still, we watch as many companies make huge mistakes in either spending far too much money, far too much time or buying the wrong solution altogether. Specific to marketing technology, we always…
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How You Value Your Agency Will Define Your Project’s Success
This article was originally published in Forbes. One of the considerations that agencies often have to navigate is how their prospective clients value an agency’s services. Many clients measure the output productivity (pieces per hour) or the output cost (price per hour) but neither of those takes into consideration the actual results. The real value of marketing or development is…
