Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Greatest Rewards Come With The Most Effort
As a 49-year-old, this article is going to forever label me as a curmudgeon. I hope, through this, that I open your mind to a different way of thinking about marketing, technology and our lives in their entirety. I'm not,…
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Click-to-Call Has Become Critical to Local Search Advertising Success
Click-to-call allows potential customers to phone your business in one click from search engine results. Customers still love to call businesses and click-to-call makes it easier than ever for them to do that. Global click-to-call revenue was $7.41 billion in…
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PHP: Use the WordPress API to Build a Shortcode to List Subpages
We're working on quite a complex implementation for an enterprise client right now. The site is being built in WordPress but has a ton of bells and whistles. Often, when I'm doing this type of work, I like to save…
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Account-Based Sales Strategy is the Future, and Groove is Here For It
When it comes to SaaS software sales, targeting individuals is hardly a model of efficiency. After all, an average of 5.4 people are involved in a single enterprise sales decision. Given that group-based vetting is the norm, account-based sales (ABS)…
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Will You Lose Your Marketing Job to a Robot?
This is one of those posts that you snicker at... and then go get a shot of bourbon to forget. At first glance, this seems like a ridiculous question. How in the world could you replace a marketing manager? That…
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5 Awesome Tools for Content Marketing Minimalists
I consider myself a minimalist in content marketing. I don't like complicated calendars, schedulers and planning tools—to me, they make the process more complicated than it needs to be. Not to mention, they make content marketers rigid. If you’re using…
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A Rather Timely Post on Influencer Marketing Strategies for Hotels
Yikes... if you've not seen the recent situation between rising social media influencer Elle Darby and Paul Stenson , owner of Dublin’s White Moose Café and Charleville Lodge. When Elle Darby decided to go on vacation, she reached out to…
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What’s Changed About Corporate Blogging Over The Years?
If you've been following me over the last decade, you know that I wrote Corporate Blogging for Dummies back in 2010. While the landscape of digital media has had immense changes over the last 7 years, I'm honestly not sure…
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Is There Any Better Time to Launch a New Social Network?
I'm spending a lot less time on social media. Between the flawed algorithms and disrespectful disagreement, the less time I spend on social media, the happier I am. Some people with whom I shared my dissatisfaction told me it was…
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Maximize Your Inbound Marketing with this Lead Generation Checklist
We've shared a comprehensive checklist on inbound marketing in the past which is focused on all of the different mediums, channels, and strategies you should deploy for a full-featured inbound marketing strategy . But not all inbound marketing strategies are…
