Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Mobile Marketing, Messaging, and Apps
How to Calculate the Lifetime Value of Your Mobile App User
We have startups, established companies, and even highly-analytics and sophisticated companies that come to us for assistance in growing their online business. Regardless of the size or sophistication, when we ask about a customer’s cost-per-acquisition (CPA) and lifetime value (LTV), we’re often met with a blank stare. Too many companies calculate budgets simplistically: With this perspective, marketing winds up going…
- Analytics & Testing
Parsely: Content Publishing Analytics Done Right
If your company is investing in the development of content, you’ll find standard analytics nothing less than frustrating. Here are a few reasons… authors, categories, publication dates and tagging. There are specific questions you get asked by your company that you simply can’t answer: What content that we published this month performed the best? What author drives the most traffic…
- Content Marketing
The 4 P’s of Modern Search Engine Optimization
The SEO world is shaking a bit at the news that Moz is cutting its staff in half. They state that they’re doubling down with a renewed focus on search. They’ve been a pioneer and essential partner in the SEO industry for years now. My outlook isn’t optimistic for the Organic Search industry, and I’m not sure it’s where Moz…
- Sales Enablement, Automation, and Performance
3 B2B Sales Principles That Your Strategy Must Incorporate
The sales industry is rapidly evolving. Sales teams have consistently been able to make incremental tactical improvements to their processes. Still, in the last few years, sales have entered a new era fueled by technology, analysis, and a dramatic change in buyer behavior. Sales managers have placed a new focus on utilizing technology to measure sales representative activity and enhance…
- Marketing Infographics
What is Google RankBrain?
Context, intent, and natural language or all inhibitors of the simple keyword-based queries. Language isn’t easy to comprehend, so if you can begin to store patterns of speech and include contextual markers to search predictions, you can increase the accuracy of results. Google is utilizing artificial intelligence (AI) to do just that What is Google RankBrain? RankBrain is an advancement…
- Content Marketing
Lumanu: Find Influencers and Discover Influential Content
Extending the reach of your content is critical. Whether you’re attempting to grow your organic rankings by having your content referenced and linked to by high-authority sites, whether you’re attempting to expand your social reach to relevant audiences, or whether you’re trying to build authority in your industry by getting a mention from someone of influence… influencer marketing is a…
- Content Marketing
3 Real-Time Content Localization Methods to Increase Engagement
When people think about content personalization, they think about personal data that’s incorporated into the context of an email message. It’s not about just who your prospect or customer is, it’s also about where they are. Localization is a huge opportunity to drive sales. In fact, 50% of consumers who search locally on their smartphone visit a store within a…
- Advertising Technology
How Businesses are Getting Customers with Pokémon Go
When Pokémon Go took the world by storm last year, it didn’t just get players off the couch—it got them walking through the doors of local businesses. The mobile augmented reality (AR) game, which uses real-world locations as in-game landmarks, has created unexpected opportunities for retailers, restaurants, and other brick-and-mortar shops to capture new customers. A recent survey of 500…
- Advertising Technology
10 Content Trends Advertisers Cannot Afford to Ignore
At MGID, we see thousands of ads and serve millions more of them every month. We track the performance of every ad we serve and work with advertisers and publishers to optimize the messages. Yes, we have secrets that we share only with customers. But, there are also big picture trends that we want to share with everyone interested in…
- Content Marketing
Domain Discovery: Enterprise Management of Domain Assets
Chaos lurks in the digital world. Any company can easily lose track of its digital assets in an era when domain registrations happen in dozens of different ways and when mergers and acquisitions constantly add new websites to the mix. Domains that are registered and never developed. Websites that go years without updates. Mixed messages across marketing platforms. Redundant expenses.…
