Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-    Are Online Software Directories a Platform’s Friend or Competitor?A friend of mine asked me to review their platform on a third-party directory site this week, stating that the site drives quite a bit of traffic to other vendors in the industry. I did a quick analysis of the… 
-    SEO: 5 Trends to Optimize for Google Organic SearchA question that I've fielded at two events I spoke at regionally was how companies should be dividing their marketing budget for maximum impact. There's no easy answer to this. It requires that companies fully comprehend the impact of their… 
-    3 Ways Sales Conversations Have Changed Over The YearsTraditional sales conversations are changing forever. Salespeople can no longer rely on customary talking points and discovery models to navigate the sales cycle. This leaves many salespeople with little alternative but to regroup and understand the new reality of what… 









