Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Social’s Media’s Road to Longevity under GDPR
Spend a day walking around London, New York, Paris or Barcelona, in fact, any city, and you would have reason to believe that if you didn't share it on social media, it didn't happen. However, consumers in the UK and…
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The Rise and Growth of Social Media Customer Service
You may have recently read my customer experience with Waze on Twitter when I reported a bug. I was less than impressed with the response. Well, I'm not the only one, as more and more customers are turning to social…
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Are Online Software Directories a Platform’s Friend or Competitor?
A friend of mine asked me to review their platform on a third-party directory site this week, stating that the site drives quite a bit of traffic to other vendors in the industry. I did a quick analysis of the…
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Please Don’t Respond to a Social Media Request This Way
One of my favorite mobile applications is Waze . It routes me away from traffic, helps me avoid hazards, and warns me of the police up ahead - saving me from speeding tickets if I happened to be day dreaming…
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SEO: 5 Trends to Optimize for Google Organic Search
A question that I've fielded at two events I spoke at regionally was how companies should be dividing their marketing budget for maximum impact. There's no easy answer to this. It requires that companies fully comprehend the impact of their…
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OneLocal: A Suite of Products for Local Marketing and SEO
OneLocal is a suite of marketing tools designed for local businesses to get more customer walk-ins, referrals, and - ultimately - to grow revenue. The platform is focused on any type of regional service company, spanning the automotive, health, wellness,…
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Juicer: Aggregate All Your Social Media Feeds into a Beautiful Web Page or Wall
Companies also put out some incredible content via social media or other sites that would benefit their brand on their own site. However, developing a process where every Instagram photo or Facebook update requires to be published and updated on…
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3 Ways Sales Conversations Have Changed Over The Years
Traditional sales conversations are changing forever. Salespeople can no longer rely on customary talking points and discovery models to navigate the sales cycle. This leaves many salespeople with little alternative but to regroup and understand the new reality of what…
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After 13 Years, Podcasting Has Finally Come Of Age For Corporations
In 2004, BBC journalist Ben Hammersley combined the word pod (from the Apple iPod) with the word broadcast and coined the term podcast . At that time, podcasting wasn't easy. Apple's iTunes was required for you to subscribe to the…
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Are Programmatic Advertising Buys Killing Your Reputation?
Monetizing a publication isn't quite as easy as it looks. Take a close look at any major publication and you'll find half a dozen different annoyances that practically beg readers to go away. And they often do. However, monetization is…
