Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
The Science Behind Engaging, Memorable and Persuasive Marketing Presentations
Marketers know better than anyone the importance of effective communication. With any marketing efforts, the goal is to deliver a message to your audience that engages them, sticks in their minds, and persuades them to take action—and the same holds for any kind of presentation. Whether building a deck for your sales team, asking for budget from senior management, or…
- Paid and Organic Search Marketing
How to Minimize Search Impact When Migrating to a New Domain
As with many companies that grow and pivot, we have a client who is rebranding and migrating to a different domain. My friends who do search engine optimization are cringing right now. Domains build authority over time and ripping out that authority can tank your organic traffic. While Google Search Console does offer a change of domain tool, what they…
- Marketing Infographics
How to Setup Your YouTube Channel and Crush It!
Even if you’re publishing on other video channels like Vimeo or Wistia, it’s still a great practice to publish and optimize your business’ YouTube presence. YouTube continues its lead as the second largest search engine as users research their next purchase or figure out how to do things online. YouTube used to be a video sharing website back in 2006,…
- Advertising Technology
Using Interactive Media to Boost your B2C Promotions
No matter what industry you’re in, if your business is in the B2C sector, chances are pretty good that you’re facing some fierce competition — especially if you’re a brick & mortar store. After all, you know how much and how often consumers shop online nowadays. Folks are still going to brick & mortar stores; but the convenience of purchasing…
- Sales and Marketing Training
What’s Just-in-Time Marketing (JITM) and Why are Marketers Adopting It?
When I worked in the newspaper industry, just-in-time manufacturing was quite popular. Part of the appreciation was that you would minimize funding tied up in stock and storage, and work much harder to prepare for demand. Data was an essential aspect, assuring that we would never run out of the inventory we needed while being able to be flexible and…
- Marketing Infographics
How to Improve Engagement at Your Next Conference
This infographic from The Europe Hotel & Resort, a five star luxury hotel in Ireland, provides some an overview of trends in MICE (Meetings, Incentives, Conferences and Exhibitions): Meeting spend is rising globally with a 2.1% expected rise predicted for 201636% of #travel industry professionals expect to spend more than $4,000 per person in incentives in 2016Exhibitions within the trade…
- Paid and Organic Search Marketing
Customer Results as Content: How Dan Anton Grew His SEO Business to 7 Figures Leveraging Testimonials
Content marketing is an over-used, under analyzed, ethereal KPI buzzword phrase in marketing which has gone to its logical conclusion, business owners blogging about uninteresting topics in order to connect or to keep their website fresh. Content is Not a Means to an End Years ago Google loved to rank larger websites with more content. This lead to bloggers, affiliates,…
- E-commerce and Retail
The New ABC’s of Retail: Always Be Connecting
Brick and mortar retail outlets still drive a lot of purchasing power to their stores – and it won’t be going away anytime soon. But behaviors are changing, requiring the internal sales strategy within stores to build better relationships and experiences with their customers to ensure they keep coming back. This infographic from DirectBuy is a transparent look at their…
- Advertising Technology
3 Tips to Clarify the Confusion of Marketing to Millennials
What actually is a millennial? That’s a common question being asked around the world. To some, this demographic is the unmotivated, lazy and unpredictable. To Odyssey, we see them as motivated, selfaware and pretty predictable. Certain generations have always been boxed into certain stereotypes and the initiatives to get their attention can be off base.The millennial generation is no different,…
- Content Marketing
The Public Relations Lesson We Learned When Pitching Our Story
Years ago I wrote a post on the mechanics of how to write a pitch from my perspective as a publication. One of the last things I mention in the article is that it has to be relevant to our audience. I’m going to go a step further and say, with all the noise and crap pitches out there, that…
