Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
3 Steps to Starting a Business Video Marketing Campaign
Video marketing is in full force and marketers who leverage the platform will reap the rewards. From ranking on YouTube and Google to finding your targeted prospects through Facebook video ads, video content rises to the top of the newsfeed faster than a marshmallow in cocoa. So how do you leverage this popular but complicated medium? What’s the first step…
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Content Marketing
WittyParrot: Knowledge Automation for Sales and Marketing Communications
In a report from the McKinsey Global Institute, The social economy: Unlocking value and productivity through social technologies, researchers found that the average knowledge worker wasted 28 hours per month searching and recreating documents. Only 10% of documents at a company were in a useful format. And up to 80% of sales and marketing collateral was never even used. Marketers…
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Analytics & Testing
Top 3 Marketing Mistakes New Businesses Make
Why did you start your business? I’ll bet the farm that “because I wanted to be a marketer” wasn’t your answer. However, if you’re like the hundreds of small business owners I’ve worked with you probably realized about 30 seconds after you opened your doors that if you didn’t become a marketer, you weren’t going to be a small business…
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Sales and Marketing Training
From Personalization to High-Definition Emotional Intelligence
People with high emotional intelligence (EI) are well-liked, show strong performance, and are generally more successful. They are emphatic and have good social skills: they show an awareness of the feelings of others and manifest this awareness in their words and actions. They can find common ground with a wide range of people and nurture relationships beyond friendliness and the ability to…
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Email Marketing & Automation
How to Reverse Plummeting Email Engagement Rates
It’s quite a surprise to most companies when they find out that 60% of subscribers in the average email list are dormant. For a company with 20,000 email subscribers, that’s 12,000 emails that have dropped off. The vast majority of email marketers are petrified at dropping a single subscriber off of their list. The effort it required to get these…
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Content Marketing
Blitz: Performance and Load Testing from the Cloud
It’s tough coming up with an analogy for the load put on a web server so here goes. Imagine you’re a web server and your visitors are cans of tomatoes. If you have one or two cans of food, you can carry them pretty easy. Pile a few hundred in your arms and none of the food can get where…
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Content Marketing
We’ve Moved Hosts… You May Want To As Well
I’ll be honest that I’m incredibly disappointed right now. When managed WordPress hosting hit the market and some friends of mine launched their company, I couldn’t have been happier. As an agency, I was tired of running into issue after issue with web hosts who would pass off any problem with WordPress on to us. With Managed WordPress hosting, our…
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Email Marketing & Automation
The 3 Dimensions of a Balanced Email Marketing Strategy
Many marketers focus their strategy for email marketing simply on output productivity and the performance of the email. This misses some enormous dimensions that are impacting the overall success of your company to compete against an inbox that’s piled high for your subscribers’ attention. There are 3 dimensions to any analysis that is executed after an email marketing campaign: Email…
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Email Marketing & Automation
Reelevant: Live Email intelligence Technology
The email industry has two major problems with its continued use of mass mailing: Personalization – Sending the same message, at the same time, to all your email subscribers isn’t getting the right message to the right time to the right recipient. Why would Marianne, 24 years old, receive the very same offers as Michael, 57 years old, when they’re…
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Sales and Marketing Training
The #1 Complaint About Inbound Marketing
Once every month or so, we hear the same complaint from prospects who are working with inbound marketing agencies and clients that are working with us on their inbound marketing efforts. Not to mention that this complaint is one that I’d make myself with our agency if I didn’t understand how inbound marketing actually worked. Complaint: We’re not getting any…
