Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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20 Tips to Drive E-Commerce Conversions this Holiday Season
The clock is ticking, but it's not too late for e-commerce providers to tune up their sites to drive more conversions. This infographic from the conversion optimization experts at the good lays out 17 solid optimization tips that you should…
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33Across: In-View Audience Monetization with a Pre-Bid Fraud Filter
We've observed online publishers struggling this year. Many of increased their content output, expanded their topic coverage, purchased audience to increase their viewing statistics, and opened their sites to any or all advertising. Personally, I believe that's a mistake. We've avoided…
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Content Length: Attention Spans Versus Engagement
Over 10 years ago, I wrote that attention spans are increasing . As we worked with clients over the years, this continues to be proven despite the myth that readers, viewers, and listeners won't stick around. Consultants continue to state that…
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How BoomTown Completed Its Martech Stack With Call Intelligence
Conversations, and particularly phone calls, continue to be among the most effective methods for connecting with people and turning them into loyal customers. Smartphones have closed the gap between browsing online and making calls — and when it comes to…
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TubeMogul: Digital Video Ad Planning and Buying Across Channels
eMarketer predicted the average advertising spending budget breakdown is 88% TV, 7% digital video and 5% for mobile video. With second screen and mobile video viewing rising so rapidly, TubeMogul has found that enabling a cross-channel strategy can increase awareness…
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Social Media Content Ideas for the Holidays
'Tis the season and if you haven't planned out your holiday social media posts, here's a great infographic from MDG Advertising to give you some ideas, Holiday Marketing 2016: 7 Fresh Ideas for Your Holiday Social Media Posts . Here…
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Inbound Brew: Run Your Inbound Marketing Strategies Directly from WordPress
The number of solutions and complexity of integrated partners that extend WordPress is pretty amazing. Inbound Brew is a full-service digital marketing, web development, and software development firm, that helped small businesses utilize content marketing to drive engagement and leads.…
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PRISM: A Framework to Improve Your Social Media Conversions
The reality is that you typically don't sell on social media channels but you can generate sales from social media if you implement a full end-to-end process. Our PRISM 5-step framework is a process you can use to improve social media conversion.…
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The Benefits of Video for Search, Social, Email, Support… and More!
We've recently expanded our team at our agency to include a seasoned videographer, Harriso n Painter. It's an area that we know we're lacking. While we script and execute amazing animated videos and produce great podcasts, our video blogging (vlog)…
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How To Use GarageBand Normalization to Correct Your Low Audio Inputs
We built an incredible podcast studio with state-of-the-art digital mixers and studio-quality microphones. I'm not running any special software, though. I bring the mixer output directly into Garageband, where I record each microphone input to an independent track. Even with my mixer…
