Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How to Design Your Shopping Cart Abandonment Email Campaigns
There’s no doubt designing and executing an effective shopping cart abandonment email campaign works. In fact, more than 10% of cart abandonment emails opened, are clicked. And the average order value of purchases through cart abandonment emails is 15% higher…
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Shakr: Create Your Own Business Videos Online Using Amazing Templates
I really am excited at the advancements in video over recent years. Every business has the opportunity to record video for their company, but it’s not easy. Aside from the quality of the video, lighting and audio, there’s the post…
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Eventbrite + Teespring: Sell T-Shirts With Your Tickets
We operate an annual music and technology festival in Indianapolis each year. It’s a great event where we bring in regional bands and take a day off to celebrate the regional growth as well as raise some money for the…
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Free Mobile Responsive Email Templates from Litmus
We’re working with a client whose e-commerce emails aren’t currently responsive. We do not doubt that they’re losing clicks and conversions given the massive behavioral shift of subscribers moving to mobile. 60% of all email sent is opened on a…
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100 Years Later: The Kingdom of the Subscriber
This is an advertisement from May 1916 edition of Popular Mechanics from AT&T speaking to potential telephone subscribers. I often wonder how difficult it was to overcome the fear and trepidation such technology must have caused at the time. I…
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What We’ve Learned About Customer Acquisition by Swinging for the Fences
Take us out to the ballgame? Yes! 3DplusMe, a company acquired by WhiteClouds, has been a licensee of MLB for the past two years, creating interactive 3D experiences and personalized full-color 3D products for ballgame-goers. We built and provide the…
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Multi-Tasking in Mobile Phones: From Flip Phones to Smartphones
The concept and capabilities of multitasking in mobile devices have undergone significant transformations from the era of flip phones to the modern smartphone. This journey reflects the advancements in technology, resources, and bandwidth to meet user needs. Let’s dive into…