Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-      Email Drip Campaign Tips, Examples, Statistics and Best PracticesEmail drip campaigns, akin to the precision and care of drip irrigation in agriculture, are a cornerstone in nurturing and converting leads within the digital marketing landscape. What is a Drip Email Campaign? Email drip campaigns consist of a series… 
-      Big Data is Pushing Marketing into Real-TimeMarketers have always sought to reach their customers at just the right moment - and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking.… 
-    8 Steps to a Successful Account-Based Marketing StrategyIf you're wondering What account-based marketing is? , Doug Bewsher wrote a great article about it for Martech Zone. The strategy is paying off for most B2B marketers. In fact, 92% of B2B marketers consider ABM extremely or very important… 
-      Our Best Performing Email Opt-In Strategy EverMy marketing podcast colleague, Erin Sparks, loves to give me a hard time about our opt-in strategy on Martech Zone. Before discussing what we've tested and what's worked, I should explain the importance of email. If you were looking at… 









