Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Redesigning email

    Redesigning E-mail: 6 Features That Need Re-Thinking

    Depending on who you ask, e-mail has been around for between 30 and 40 years. Its value is obvious, with applications spanning across both social and professional aspects of life. What’s also apparent, however, is how outdated e-mail technology really…

  • web layout

    Building Complex Templates with 1

    We’re pretty agnostic when it comes to platforms for marketing automation, landing page development and email marketing. We worked and got certified with HubSpot quite a few years ago, and we were impressed with som of the features, but design…

  • instagram versus facebook

    Why E-commerce Brands Should Invest More Into Instagram

    These days, you can’t build an ecommerce brand without an effective social media marketing strategy. Almost all marketers (93%) turn to Facebook as their primary social network. As Facebook continues to get saturated with marketers, the company is forced to…

  • benefits of tablet point of sales

    The Benefits of Using Tablet Point of Sales Systems In-Store

    When retail outlets think about a point of sale tablet, they may simply be thinking of a replacement for the clunky, massive, old POS that they purchased a decade ago. It’s important to keep in mind that a POS tablet…

  • How To Repurpose Content Effectively

    How To Repurpose Content Effectively

    Most marketers understand the value of high-quality content, but fewer consistently maximize its value through effective repurposing. Repurposing content is the practice of taking an existing asset and transforming it into multiple formats, experiences, and channels to reach broader audiences…

  • customer journey personalization

    Personalizing the Customer’s Shopping Journey

    Tailoring the shopping experience to individual consumers isn’t a new idea. Just think about the feeling you get when you visit a local restaurant and the waitress remembers your name and your usual. It feels good, right? Personalization is about…

  • email testing

    What Elements Should You Be Testing in Your Email Campaigns?

    Using our inbox placement platform, we did a test a couple of months ago where we reworded our newsletter subject lines. The result was incredible – our inbox placement increased by over 20% across the seed list that we created.…

  • personalization

    Personalization is not Automated

    Direct responses via email, Facebook and Twitter are getting more and more sophisticated, allowing people to substitute strings in their messaging. Software applications make the mistake of calling this personalization. This is not personalization. 1.webp” class=”s3-link”> This is customization, not…

  • retail product shelf

    3 Lessons Content Marketers Should Learn from Retail

    Erin Sparks runs Edge of the Web radio, the podcast we sponsor and participate in every week. Erin and I have become good friends over the years and had an amazing discussion this week. I was discussing an upcoming ebook…

  • display advertising

    13 Ways to Target Your Display Advertising

    Display advertising continues to advance in its sophistication as we previously discussed on our interview regarding Programmatic Advertising with Pete Kluge of Adobe. If you’re thinking about expanding your promotions into display advertising, there are quite a few ways available…

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