Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Impact of Going Global with Your Mobile App
With 7,000 languages in the world and growth internationally for mobile applications, you're most likely selling yourself short if you go to market with an app that doesn't support localization... er localisation. Interestingly enough, Mobile apps that support English, Spanish,…
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How Are Advertisers Capitalizing on March Madness?
In 2015, there were 11.3 million average total viewers of the NCAA's March Madness, along with a record 80.7 million live video stream viewers. The most watched game attracted 28.3 million total viewers . If you don't think it's a…
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Skimlinks Data Provider Checklist – Asking the Right Questions
Until recently, digital marketers and ad agency professionals who were looking to make programmatic ad buys confronted a black box data scenario. Most aren’t engineers or data scientists, and they had to take a leap of faith and trust the…
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Email Drip Campaign Tips, Examples, Statistics and Best Practices
Email drip campaigns, akin to the precision and care of drip irrigation in agriculture, are a cornerstone in nurturing and converting leads within the digital marketing landscape. What is a Drip Email Campaign? Email drip campaigns consist of a series…
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What’s the Cost of Acquiring Versus Retaining a Customer?
There's some prevailing wisdom that the cost of acquiring a new customer can be 4 to 8 times the cost of retaining one. I say prevailing wisdom because I see that statistics are often shared but never actually find a…
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5 Attributes Loyal Customers Demand from Your Sales and Marketing
Brett Evans is a great local sales talent and advised me to read The Challenger Sale: Taking Control of the Customer Conversation in one of our many discussions of the overlap of sales and marketing. Based on an exhaustive study…
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Big Data is Pushing Marketing into Real-Time
Marketers have always sought to reach their customers at just the right moment - and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking.…
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8 Steps to a Successful Account-Based Marketing Strategy
If you're wondering What account-based marketing is? , Doug Bewsher wrote a great article about it for Martech Zone. The strategy is paying off for most B2B marketers. In fact, 92% of B2B marketers consider ABM extremely or very important…
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What Marketers Believe Are The Top 3 Successes to Capturing Leads
The great folks at Formstack surveyed 200 small and mid-sized U.S. businesses and non-profits to identify where marketers are going right and wrong with their lead generation strategies. This infographic is a glimpse into a full The State of Lead Capture…
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Our Best Performing Email Opt-In Strategy Ever
My marketing podcast colleague, Erin Sparks, loves to give me a hard time about our opt-in strategy on Martech Zone. Before discussing what we've tested and what's worked, I should explain the importance of email. If you were looking at…
