Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • why we share

    How to Create Shareable Content

    According to The New York Times Customer Insight Group in a new whitepaper, The Psychology of Sharing, there are 5 key reasons why people share online: Value – To bring valuable and educating content to others Identity – To define…

  • instagram marketing

    8 Image Ideas to Market your Business on Instagram

    Every once in a while, I come up with a good quote or succinct piece of advice that I’d like to share socially. Rather than just tweeting it out, I open up the Depositphotos mobile application and find a beautiful…

  • open sign small business

    Effective Small Business Content Marketing to Consumers

    A whopping 70 percent of customers prefer to get information about a company from content rather than through advertising. 77 percent of small businesses are investing in content marketing methodologies to convert online visitors into customers. The bottom line is…

  • Ecommerce Apps

    Mobile Experience and Its Impact on Trends

    Smartphone ownership isn’t just on the rise, for many individuals it’s their entire means of connecting to the Internet. That connectivity is an opportunity for e-commerce sites and retail outlets, but only if your visitor’s mobile experience is superior to…

  • Micro-moments and customer journeys

    Micro-Moments and Customer Journeys

    The online marketing industry continues to progress in providing technology that enables marketers to predict and deliver roadmaps to help consumers and businesses convert. We’ve made some assumptions up to this point, though. The general theme of personas and sales…

  • explainer video production

    Explainer Video Production Tips and Types

    We’re right in the middle of another explainer video production as I’m writing this and have seen amazing results from the videos we’ve already produced, scripted, or shared. This is an incredibly thorough infographic on creating explainer videos that provide…

  • relateiq crm

    RelateIQ: A Relationship Intelligence Powered CRM

    RelateIQ is a simpler CRM that integrates with your email inbox to automatically digest and organize data from each data source. RelateIQ automatically syncs the data from your inbound and outbound emails, calendar, and smartphone calls (though the mobile app)…

  • Salesforce Funnel Data Revelations

    4 Revelations You Can Uncover with Salesforce Customer Relationship Data

    They say a CRM is only as useful as the data in it. Millions of marketers use Salesforce, but few have a solid understanding of the data they are pulling, what metrics to measure, where it comes from, and how…

  • double opt in subscriptions

    The Pros and Cons of a Double Opt-In Email Campaign

    Customers don’t have the patience to sort through cluttered inboxes. They’re inundated with marketing messages on a daily basis, much of which they never signed up for in the first place. According to the International Telecommunication Union, 80 percent of…

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