Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-      The 3 Dimensions of a Balanced Email Marketing StrategyMany marketers focus their strategy for email marketing simply on output productivity and the performance of the email. This misses some enormous dimensions that are impacting the overall success of your company to compete against an inbox that's piled high… 
-      Reelevant: Live Email intelligence TechnologyThe email industry has two major problems with its continued use of mass mailing: Personalization - Sending the same message, at the same time, to all your email subscribers isn't getting the right message to the right time to the… 
-      4 Ways that Big Data Applications Are Providing ResultsAccording to this infographic from SingleGrain , companies are now collecting over 75,000 data points on a single individual. That's a lot of data... but is it being utilized? Big data is a new term used to describe the growth… 
-      6 Questions to Ask Yourself Before Starting Your Website DesignBuilding a website can be daunting, but if you think of it as a chance to reevaluate your business and sharpen your image, you’ll learn a lot about your brand and might even have fun doing it. As you start,… 
-      Ptengine: Heat Maps, Campaign, Conversion Tracking and AnalyticsWhile many analytics platforms on the market are remnants of technology that's over two decades old, newer technologies are more focused on user behavior and conversion funnel analysis. Heatmaps are a perfect means of seeing how users are interacting over time… 









