Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Survey: How Does Your Content Productivity Compare?
Rundown is launching an ongoing market research survey on content production methodologies. While there is a lot of publicly available research regarding content marketing as a whole, there is very little specific information for content professionals to use to baseline their actual production methodology, processes, staffing resources, roles, and responsibilities, and technology. Rundown will be releasing critical updates to this…
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Why You Need to Upgrade Your Card Swipe to EMV
While at IRCE, I got to sit down with Intuit’s SVP of Payments and Commerce Solutions, Eric Dunn. It was an eye-opening look into Intuit’s growth in the retail and e-commerce market. In fact, many people don’t realize but more money flows through Intuit than PayPal when it comes to online commerce (if you include their payroll services). Intuit is…
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Social Media for Startups: Launch, Distribution, Buzz and Bucks
We shared a pretty comprehensive list of 40+ sites to promote your startup that you should check out (and check off) as you plan the launch of your own startup. There is still a lot of buzz around using social media to get word out about your startup. And there continues to be some very entertaining and original ideas in…
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How Your B2B Marketing Success Depends on the Entire Organization
Successful business-to-business (B2B) marketing requires a combination of various strategies, including content marketing, social media, email marketing, SEO, lead generation, marketing automation, and analytics. By implementing these tactics and adapting to the evolving digital landscape, businesses can effectively reach their target audience, generate leads, and drive growth and success. What’s the Recipe for B2B Digital Marketing Success? Here are the…
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How Email Engagement Compares to Social Engagement
As soon as I see versus used in the title of an article in marketing, I get a little bit queasy. This infographic below from Devesh Design does a great job of putting into perspective the need for customers to utilize email for their company. I have no doubt as to the power of email and it’s ability as a…
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Get Started on A/B Testing With These 7 Elements
Testing continues to be proven as one of the top means for any business to increase views, clicks and conversions on their website. Building out a testing strategy for landing pages, call-to-actions, and email should be on your marketing schedules. The good news? Almost anything can be tested for optimization! The bad news? Almost anything can be tested for optimization.…
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Prediction: Your Business Will Be an E-commerce Business
Have you seen our newly launched site? It’s quite incredible. We worked on the designs and development of our publication for over six months, and I can’t tell you how much time we spent. The issue was simply that we couldn’t develop fast enough or finish quickly enough. In my opinion, anyone building a theme from scratch today is doing…
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Proven Ways Your Small Business Benefits from Social Media Marketing
Social media has emerged as a pivotal platform for small businesses looking to enhance their marketing strategies. An infographic circulating in the industry highlights the top benefits that social media marketing offers to small businesses, painting a compelling picture of its significance. Firstly, social media marketing is renowned for its ability to increase exposure. A staggering 92% of marketers attest…
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Flippies: The Evolution of a Century-Old Technology
Flipbooks are one of the earliest forms of what today is referred to as interactive multimedia and were patented in the United States in 1882! Send Flippies a video and a logo, and they’ll help create an interactive masterpiece that they call thumb-powered marketing. Minimum order is 2,500 flipbooks – but what better way to show off your product, service…
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Optimize Your Mobile App Store Visibility with Mobile Action
Mobile Action currently helps over 70,000 apps acquire users with a selection of user acquisition tools, analysis, and newly released predictive analysis. The company has built a Big Data engine that provides app developers with a visibility score that factors in over 8 billion data points, including category, location, season, market, competitors, organic/paid growth, and more. Based on this extensive…
