Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Email Marketing & Automation
Combining Tactics to Increase Your Email Engagement
Email has lent itself to marketing since the platform’s inception. Where “electronic mail” once mirrored postal mail in form and function, the platform’s versatility means that each message should be personal, adaptable and engaging to a variety of audiences. This year, marketers need to stop considering email technologies and tactics as standalone tools, but rather as parts of a much…
- Analytics & Testing
7 Reasons Your Content Fails to Resonate With Millennials
There are sometimes when I read specific findings on demographic or geographic groups that I groan a little. I’m not saying that this report that NewsCred isn’t important for marketers to keep in mind, but I do believe that we often tend to generalize with data and sometimes come to conclusions that aren’t accurate. I often ask someone, would you…
- Sales and Marketing Training
Unlocking the Power of Metaphor in Business Communication
In the noisy, fast-moving world of modern business, the ability to capture attention, build understanding, and drive action is more valuable than ever. Yet many marketers, salespeople, and leaders still struggle to connect with their audiences in ways that stick. One tool—often overlooked but immensely powerful—is the metaphor. A metaphor is more than a clever turn of phrase. It is…
- Content Marketing
How Digital Asset Management Impacts Content Management
In previous posts, we’ve discussed What Digital Asset Management Is, Why Digital Asset Management is Critical to Marketing Overall, as well as How to Justify the Expense of Digital Asset Management. In this infographic from Widen, they detail the specifics of how digital asset management will help you to deploy a more efficient content management strategy. Specifically, housing and monitoring…
- E-commerce and Retail
Can Too Much Personalization be Hurting Your Business?
Personalization, dynamic content, remarketing, IP tracking… we all know that consumers appreciate and respond well to personalized messaging and experiences, but can retailers go too far? Accenture released results of their personalization survey that says YES. Consumer Personalization Survey Overview The Accenture Personalization Survey examined customer expectations around a personalized shopping experience and identified the types of retail technologies, tailored…
- Analytics & Testing
12 Steps to Building Demand for Your New Agency
Last week was an amazing week at Social Media Marketing World where I spoke on the topic of Influencer Marketing. While the audience was mostly corporations looking for advice on how to implement at successful strategy, I returned home and had a good question from one of the attendees curious about how I built enough influence and demand to start…
- Marketing Infographics
The Offense and Defense of Demand Generation
With March Madness Sweet Sixteen games underway, Integrate thought this would be a perfect time to exploit their target personas’ collegiate sports enthusiasm. The new Integrate infographic is a timely, fun infographic uses thinly veiled, yet hopefully informational basketball metaphors to illustrate the benefits of automating third-party demand generation efforts. Key points of the infographic include: Bad Offense – Manual…
- Content Marketing
6 Simple Ways To Improve Your Content Marketing Impact
There are still companies out there that struggle with the strategy and resources necessary to produce effective content. And many of those companies don’t realize the return on investment that a content marketing strategy can bring because they either give up too soon or they don’t fully understand what to write, how to write it, and where to write it.…
- Content Marketing
Why Influencer Marketing May Just Be Your Next Strategy
When I spoke on influencer marketing at Social Media Marketing World, I was blown away by both the demand and the ongoing discussion I had with many companies throughout the conference. I had a packed room and literally had a bunch of people follow me out of the presentation for some additional questions after the session. I shared the rap…
- Analytics & Testing
StatDragon: Advanced Analytics for Vimeo
StatDragon has launched advanced analytics for Vimeo users. Until now, Vimeo users have only had access to basic analytics like loads, plays, geography and top embed locations. StatDragon’s Advanced Vimeo Analytics makes it possible to track: Viewing Behavior – Capture second-by-second engagement data and see when viewers stop watching. Social Media Impact – Track share counts on Facebook, Twitter, LinkedIn,…
