Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Digital Age Is Rapidly Changing Everything
When I speak to young employees now, it’s startling to think that they don’t recall the days that we didn’t have the Internet. Some even don’t remember a time without having a smartphone. Their perception of technology has always been…
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5 Email Mobile Trends You Need to Take Into Consideration
One of the things that we often do is pay attention to a comparison of our traffic and open rates from the same period last month or the same period last year. Checking your own metrics and seeing how well…
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Your Website is Not a Project
We’re in the midst of assisting a new client with a website redesign. Their current site appears to have been done quite a few years ago and appears that way. It’s fixed HTML with no responsiveness, a difficult URL structure,…
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DandyLoop: Share Online Shoppers Between Stores
A very common practice on many online fields is the cooperation between different companies working in that field, big or small. This is very common in mobile apps, in online gaming, in video content, and of course in content sites.…
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AddThis Adds Personal Targeting to Improve Engagement, Conversions and Revenue
Most of the marketing technology world is focused on getting visits. Link baiting is off the charts and it’s resulting in terrible results for marketers. Getting someone to your site is actually pretty easy, but keeping them there and actually…
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Content is Temporary, Trust and Integrity are Lasting
The last few weeks I was out of town and didn’t get to dedicate as much time to writing content as I normally would. Rather than throw some half-ass posts out, I knew that it was a holiday season for…
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How to Fully Leverage Twitter for Your Next Event
One of the Twitter Chats we really enjoy participating in is Atomic Reach’s #AtomicChat. It’s a well-produced, pre-planned chat around various marketing topics on Twitter that happens every Monday at 9PM EST. Whenever I participate, I’m always impressed with just…
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The Strategies that Perform Best Across Facebook, Twitter, Pinterest and LinkedIn
While the majority of marketers utilize a shotgun approach to their content production and social promotion, there are strategies that drive better results if you can apply the resources necessary to customize the experience. Pagemodo created the following infographic to…
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How Retailers Can Maximize Mobile Christmas Campaigns to Boost Revenue
This Christmas season, marketers and businesses can boost revenue in a big way: through mobile marketing. At this very moment, there are 1.75 billion smartphone owners worldwide and 173 million in the US, accounting for a whopping 72% of the…
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What is Sponsored Content? How Can You Optimize Content Recommendations for Improved Click-Through Rates?
One of the most successful means of promoting our site and expanding our reach has been by use of sponsored content. We started using one vendor but when they accidentally ran our promotions an extra $10k – and then invoiced…
