Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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PLEASE DON’T GO: Three Exit Intent Tactics That Won’t Annoy Your Visitors
Exit intent technology ( What is it? ). Digital marketing's version of KC and The Sunshine Band's Please Don't Go . We've proven over and over through A/B testing that using exit intent technology to trigger an overlay can be…
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The Top 5 Things that Kill Customer Loyalty
A story that I often share with companies is that I worked for a company that grew from a few employees to a purchase of billions of dollars - and the user experience was terrible. Sure, there were aspects of…
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What Factors Make for a Successful Social Media Strategy?
The Seven Success Factors of Social Business Strategy by Charlene Li and Brian Solis is a must-read for business leaders, marketers, and strategists aiming to integrate social media into their business models. The book provides a clear, actionable framework for…
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Is There a Better Event Marketing Tool than Facebook?
Yesterday, we celebrated our second year with our Music & Technology Festival in Indianapolis. The event is a day of celebration for the tech sector (and anyone else) to take a break and listen to some amazing bands. All of…
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6 Benefits of Branded Forums and Online Communities
This week, we released a major update of our email newsletter plugin for WordPress . One of the elements we struggled with was dealing with all the different ways customers were attempting to contact us with feature requests, implementation questions,…
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Viral Marketing Isn’t About the Viral Formula: It’s About the Human One
For years, marketers have sought to unlock the secrets of virality. They study patterns, examine algorithmic triggers, and reverse-engineer breakout campaigns in hopes of finding the elusive formula that guarantees millions of views. But according to creative veteran David Murdico,…
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You’re Not Getting Speaking Gigs Because of Your Online Presence
During my presentation on Saturday to the National Speakers Association , I shared a presentation and supporting data for the speakers to understand why a content and social strategy were key to their own efforts in building authority and finding…
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How to Build and Track Your Instagram Promotion or Campaign
We're preparing for our second annual Music + Technology Festival and Instagram is one of the places we're promoting the event. I don't believe we do as good a job on Instagram as we could be doing, though, so I…
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Could a Snap Be The Next Step In Your Buyer’s Journey?
In many ways, this all depends on who your customer is and what their journey is. Everyone knows about Snapchat at this point, right? Anyone still in the dark on this one? If so, here’s all you need to know……
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Hug Your Haters? Maybe It Should Be Love Your Lovers!
Hug Your Haters by Jay Baer is a groundbreaking book that offers a fresh and practical approach to dealing with customer complaints in the digital age. Jay argues that businesses need to embrace complaints as an opportunity to improve their…
