Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Why Infographics are an Absolute Must in Content Marketing
Last year was an banner year for our agency's infographic program . I don't think there's a week going by that we don't have a handful in production for our clients. Every time we see a lull in our client's…
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10 Ways to Increase Pageviews with Your Content Strategy
Good advice is timeless as is the information in this infographic. Diana Adams of BitRebels put together a list 10 Ways to Supercharge the Pageviews On Your Posts and NowSourcing turned it into a beautiful infographic. The advice is straightforward:…
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Does Facebook Compare to LinkedIn for Business Networking?
We live in an increasingly digital age. Richard Madison of the Brighton School of Business & Management created this infographic which explores the merits of using both Facebook and LinkedIn for Networking and for Marketing. Did you know that there…
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Stop Saying Attention Spans are Decreasing, They’re NOT!
We love snackable content just as much as the next person, but I believe there's a huge misconception in our industry. The notion that attention spans are decreasing needs some context put around it. First, I absolutely disagree that people…
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The Rise of the Modern Mobile Traveler
Usablenet has prepared a new series of infographics that illustrate the rapid evolution of mobile in the travel industry , with stats speaking to the rise of the modern mobile traveler, the surprising results a mobile loyalty program can have…
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The B2B Social Selling Journey: Building Trust and Closing Deals
Inbound versus outbound always seems to be a debate between sales and marketing. Sometimes, sales leaders think if they had more people and more phone numbers that, they could make more sales. Marketers often think that if they just had…
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Prioritization vs. Multitasking: Why Focusing Beats Juggling in Business and Beyond
Multitasking is often worn as a badge of honor. With smartphones buzzing, inboxes flooding, and overlapping meetings, it’s easy to feel productive simply by juggling it all. However, growing evidence from neuroscience, psychology, and business research tells a very different…
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If You Needed Any More Evidence of the Mobile Impact on Business
We went through a stage in technology where websites were seen as a great gateway between the customer and the business. User forums, FAQs, help desks and email were used in placement of expensive call centers and the associated time…
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The Top 15 Email Marketing Myths You Need to Know
Last year, we shared an amazing infographic that provided 7 email marketing myths . In my opinion, email continues to be one of the most undervalued, underused and abused communication methods that the average marketer has at their disposal. This…
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The Digital Age Is Rapidly Changing Everything
When I speak to young employees now, it's startling to think that they don't recall the days that we didn't have the Internet. Some even don't remember a time without having a smartphone. Their perception of technology has always been…
