Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Here are 33 LinkedIn Tips for you to Tweet!
There aren't too many days that I'm not reading an update from LinkedIn, connecting with someone on LinkedIn, participating in a group on LinkedIn, or promoting our content and business on LinkedIn. LinkedIn is a lifeline for my business -…
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5 Tips to Successfully Convert Your Online Prospect into a Client
We shared about how incredible the Refresh app was yesterday. I found out about them when I received this infographic to share from them, How to Close a Sales Lead . The journey that they describe in the email basically…
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If You’re in Sales or Marketing, Get Refresh Now!
It happens every week. I get an email from a vendor or prospect and we work together a date to talk. I check out their site and see whether or not it's a fit. I might even connect with them…
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How to Measure the Return on Investment of Social Media
We've discussed the challenges of measuring social media ROI in the past - and some of the limitations of what you can measure and how impactful social media marketing can be. That's not to say some of the social media…
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Agile Marketing is Evolution, Not Revolution, and Why You Must Adopt It
From building buildings to building software. In the 1950’s the Waterfall Development Model was introduced into software design and development. The system is a relic of the manufacturing industry where, by necessity, the right answer had to be devised before…
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Ballparker: Create Estimates with Ease
The sales enablement sector is exploding in growth, with more and more companies recognizing that the job of sales has changed quite a bit over the years. By the time the prospect gets to you, they've researched you and your…
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Stats That Will Help Get You More Instagram Likes and Follows
A few weeks ago, Jenn Lisak spoke with Dave - also known as Kewiki - about visual communication strategies online. If you've not followed Kewiki ... his account is a must follow. He's nearing a quarter of a million followers…
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The Marketing and Sales Benefits of Marketing Automation
According to CSO Insights , companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate . This is where sales automation platforms like our sponsors at Salesvue have had a dramatic impact on improving…
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Transparency is Optional, Authenticity is Not
In the last few years, I've been in the enviable position of sharing most of my personal life online. I have shared much of my weight loss journey, I debate politics and theology, I share off-color jokes and videos, and…
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How to Increase Your Email’s Chance of Getting to the Inbox
Many people don't realize there's a huge difference between email deliverability and actually making it to the inbox. The ability for an email service provider to deliver your email is described and measured as deliverability. But that just means there…
