Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
How Content Marketing Impacts Search Rankings
As search engine algorithms become better at identifying and ranking the appropriate content, the opportunity for companies that engage in content marketing become greater and greater. This infographic from QuickSprout shares some incredible statistics that can not be ignored: Companies with blogs typically receive 97% more leads than companies without blogs. 61% of consumers feel better about a company that…
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Social Media & Influencer Marketing
Don’t Get Hacked on Twitter. Use Login Verification!
There’s nothing quite as embarrassing as having a simple password and being hacked. I’m not sure a week goes by that I don’t have someone that I know getting hacked on Twitter and sending me a suspicious link via direct message. This doesn’t have to happen. Social sites like Twitter offer another layer of security by coordinating logins with your…
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Advertising Technology
Social Media Advertising is a Failure
When I got into traditional media marketing, I was immediately pulled into what could be accomplished with data. Data directed our testing and verbiage in direct marketing and advertising, gave us accurate reporting and measurement, and provided us with a much clearer picture of who they were, what they wanted, where they were, where they wanted and how they wanted…
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Marketing Books
Free Ebook: Are You Playing the Numbers Game?
We’ve written about how impressed we were with EveryoneSocial to encourage your employees to promote your brand socially. After doing the post, the team there reached out and interviewed me regarding my experience with social media. They took the results of that interview and developed a beautiful ebook that you can download from their site. It’s not beautiful because my…
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Marketing Infographics
The Future of Mobile
Every few days, my daughter and I get in an argument over who has the charging cord. I covet my cord and she tends to leave her cord in her car. If our phones are both down to single digit charge percentages… watch out! Our phones have become part of our person. It’s our connective tissue to our friends, our…
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Marketing Infographics
The Effectiveness of Mobile App Push Marketing
According to Responsys’ SVP of Emerging Channels Michael Della Penna, by 2020 there will be 75 billion devices connected to the Internet of Things. This isn’t people… our homes, our automobiles, our platforms, and even our medical devices are all developing comprehensive mobile and tablet applications with push notifications. Responsys recently commissioned a mobile marketing survey of 1,200 U.S. consumers…
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Content Marketing
How to Buy a Domain That’s Already Registered
You’ve been there… scratching down the new billion dollar idea on a cocktail napkin, then going home and finding out the domain is already taken. The other half continues to collect domain names waiting to make the billion dollars. Most of us are somewhere in between… domain owners who aren’t using their domains will typically sell them. And the entrepreneurs…
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Advertising Technology
The Benefits of Affiliate Marketing
Affiliate marketing has been a game-changer in online advertising and sales. It operates on a simple yet effective premise: leveraging the networks of individuals or companies (affiliates) to promote products or services in exchange for a commission on sales or leads generated. This infographic outlines several compelling benefits that make affiliate marketing a lucrative strategy for businesses seeking to expand…
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Content Marketing
The Premature Death of Outbound Marketing
The SBA estimates that 600,000 new employer businesses are incorporated every year. Not many of them benefit from a brand name like IBM or Coca Cola. In order to survive they have to hunt for new business. Even major corporations like EMC, Cisco and Hewlett Packard have huge teams dedicated to prospecting for new business in both their installed base…
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Content Marketing
Using Digital Asset Management to Streamline Social Promotion
We have two clients right now that have millions of customers nationwide. The pressure to scale a social media strategy that promotes, reacts and responds to that size of network is no small undertaking – and truly impossible without the use of workflow and automation. What businesses don’t realize is that the curation and workflow tools to simplify the ability…
