Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-    What, Exactly, Is Good SEO?Last week, I had the opportunity to meet Anthony Duignan-Cabrera, a seasoned journalist, digital marketer, and content strategist who helped drive explosive growth at Patch. When I was introduced to him as an SEO consultant, I couldn’t help but cringe… 
-    The Top Marketing Tactics for Lead GenerationWe touched base with an old client today who hasn't worked with us in the last year. A year ago, many companies were utilizing our resources because we were ahead of the curve on search optimization strategies. Now, I believe… 
-    Selling IN Content is not Selling WITH ContentIn speaking with a company that produces great content, they discussed that some of the content ideas that they ran up the flagpole had been denied because the content didn't directly influence the sale of their products nor services. Ugh.… 
-    Gainsight: A Customer Insight and Retention PlatformGainsight launched the Spring Release of its Customer Success Management platform, which makes it even easier for marketers to get a 360° customer view and collaborate with other customer success stakeholders across the organization using the power of data analytics.… 









