Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Sailthru: Optimize, Automate and Deliver
We’re entering an interesting age when it comes to big data and personalization. Platforms like Sailthru can personalize the frequency and topic of the messaging you’re sending via mobile or email – and then personalize the content of the site…
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The Hidden Lessons of Google and Facebook
A few years ago, I was strung out on SEO. I’m not kidding… the traffic that Google was sending our blog kept me up at night, writing, tweaking, writing, tweaking, writing. I was chasing the algorithm, my competition, and it…
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Distimo: App Analytics, Conversions and App Store Tracking
Distimo provides free mobile app analytics platform for developers as well as app market data. The Distimo platform lets developers track mobile app downloads, app revenue, and app conversions for campaigns in their own app across multiple app stores. Distimo…
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Lesson.ly: The Teaching and Learning Application
There are times, especially in technology, that you want to provide a quick and easy lesson for your platform. As an example, we developed CircuPress as a self-service email application for WordPress… but it does require a few steps to…
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GetFeedback: Online Surveys Like Never Before
If you’ve taken a survey lately, you know how horrid the user interfaces are of traditional survey tools. It’s one of the problems of being a leader in a technology – you continue to build and integrate your platform and…
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How B2B Sales Has Changed
This infographic from Maximize Social Media beautifully lays out the advantage of inbound marketing as part of your overall sales process. It’s unfortunate, though, that they choose to pit one strategy against the other rather than providing how most B2B…
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The Power of Data Mining and Decision Support Systems
This infographic from the New Jersey Institute of Technology illustrates the Data Mining and Decision Support Systems (DSS), defining the four different processes within the overall system. Data Management – collects the information that a company has available from their…
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AdTruth: Universal Mobile Audience Recognition
AdTruth is on-premise software that allows marketers recognize users across the mobile web and apps. AdTruth works with your existing technology to identify, target and track users while upholding consumer privacy and choice. Most user recognition technologies require either a…
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SEO versus New SEO
SEO is Dead. I said that well over a year ago and I still have some angry SEO folks commenting on the post every week. Google continued to squeeze our the SEO games that folks were playing to game their…
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Sell, Service and Market with Salesforce1
Last week, Isaac Pellerin from our client TinderBox stopped by and demonstrated the Salesforce1 mobile application to me. Wow. Salesforce1 allows companies to create apps using Salesforce Communities, Heroku1 and the ExactTarget Fuel Platform and the user interface is simple…
