Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Blurry Lines of Marketing Return on Investment
Yesterday, I did a session at Social Media Marketing World called How to Shift From Growing Followers to Producing Results With Social Media . I'm often a contrarian to the advice that's continually pushed in this industry... even leaning a…
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What, Exactly, Is Good SEO?
Last week, I had the opportunity to meet Anthony Duignan-Cabrera, a seasoned journalist, digital marketer, and content strategist who helped drive explosive growth at Patch. When I was introduced to him as an SEO consultant, I couldn’t help but cringe…
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How to Generate Value from Digital Marketing
Just this week I was interviewed about the optimization work we do and one of the problems we find central to many of our prospect and clients' marketing efforts is that they want they don't build the sites for their…
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The Top Marketing Tactics for Lead Generation
We touched base with an old client today who hasn't worked with us in the last year. A year ago, many companies were utilizing our resources because we were ahead of the curve on search optimization strategies. Now, I believe…
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Selling IN Content is not Selling WITH Content
In speaking with a company that produces great content, they discussed that some of the content ideas that they ran up the flagpole had been denied because the content didn't directly influence the sale of their products nor services. Ugh.…
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Brook Daily: Find the Best Tweets of Interest
While I follow a lot of accounts on Twitter, I don't actually follow the accounts. Twitter is a stream that I'd have to stare at all day if I wanted to capture all of the information I wanted from it.…
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Gainsight: A Customer Insight and Retention Platform
Gainsight launched the Spring Release of its Customer Success Management platform, which makes it even easier for marketers to get a 360° customer view and collaborate with other customer success stakeholders across the organization using the power of data analytics.…
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Which Social Media Platforms Drive the Most Sales?
Wow... to better understand how social media is impacting the e-commerce industry, Shopify analyzed data from 37 million social media visits that led to 529,000 orders. Here are some highlights from the infographic they shared: Nearly two thirds of all…
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The State of Mobile in the US
Mobile usage among consumers continues to skyrocket. 74% of growth was in smartphones with 79% of US Shoppers browsing and shopping on sites and apps. By 2016 mobile app revenues will hit $46 billion. To quantify what this dramatic shift…
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Right On Interactive: A Disrupter in Marketing Automation
When it comes to marketing automation, the industry is truly split. There are low-end solutions that require you to match their processes in order to be successful. These aren't inexpensive... many cost thousands of dollars per month and basically require…
