Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
LinkedIn Launches Sponsored Updates
LinkedIn has been testing sponsored updates with companies like HubSpot, Adobe, Lenovo, Xerox and American Express… now they’re opening it to everyone. This will be an effective way for B2B companies to identify and target prospects with their content marketing efforts within LinkedIn. Benefits of LinkedIn Sponsored Updates Raise awareness and shape perception – a marketing solution for rapidly increasing…
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Email Marketing & Automation
Movable Ink: Real-Time, Personalized and Tested Email Marketing
The majority of email platforms are static… once the email leaves the provider there is no way to change the content. That’s unfortunate, though, since actionable events can happen in that gap. Perhaps you’re an e-commerce company and you’re now out of stock of the sale item. Do you want folks to open and click through only to find the…
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Marketing Tools
The Problem with Project Management Software
Sometimes, I wonder if folks who develop project management solutions (PMS) use them. Within the marketing space, project management software is a must – keeping track of ads, posts, videos, whitepapers, use case scenarios, and other projects is a huge issue. The problem that we seem to run into with all project management software is the hierarchy of the application.…
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Email Marketing & Automation
Re: Trust
It happened again. While I was reviewing the (unstoppable) list of emails that were hitting my inbox, I noticed the reply email. The subject line, of course, started with RE: so it caught my eye and I immediately opened it. But it wasn’t a reply. It was a marketer who thought they’d increase their open rate by lying to all…
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Marketing Infographics
Marketers Guide to Facebook Exchange Ads
Facebook offers targeting of advertisements in both the news stream and the sidebar with Facebook Exchange. Click-through rates on the news feed have skyrocketed and far outperform sidebar advertising. MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, has published this Facebook Retargeting infographic. The infographic opens with a look at how FBX works…
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Content Marketing
Curata: Curate Relevant Content for your Business.
Curata is content curation software, assisting you to easily find, organize and share relevant content for your business. Content curation is the art and science of finding and sharing quality content on a specific topic. Curation helps you build an audience. You then have a larger group of people with whom to share your own content, and who can spread…
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Marketing Infographics
Responsive Design, Getting it Right
According to Wikipedia, responsive design is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). Responsive design is becoming very popular since it doesn’t require the designer to generate multiple interfaces to…
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Marketing Infographics
More Data, More Challenges
Big Data. I’m not sure about you folks but most of our clients are drowning in it. While the piles of data continue to accumulate, we typically find that most our clients aren’t handling some of the fundamental marketing strategies necessary to acquire, retain and improve customer value. Not only that, they struggle with a huge disconnect between IT and…
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Email Marketing & Automation
The Email Service Provider SaaS Pricing Penalty
We’ve had some ups and downs as we look for a good email service provider. Many email service providers simply don’t have the integration tools we need to automate our email sends (we’ll have some news on that soon)… but the biggest problem we’ve had with our email program is the ability to match monetization with the cost of the…
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Content Marketing
What is the Best IT Environment for My Business?
One of the most important aspects of protecting our business in the digital age is having an established, managed IT solution in place. But, what’s the best option for your business? Honestly, it depends on the size of your business, if you want to hire an internal IT team, and how much control you want over your data. For a…
