Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Dependencies of an Inbound Marketing Strategy
We’ve been consulting clients large and small for several months now and really believe that there are some gaps in most strategies and a whole lot of hype with others. When our clients are struggling, we typically see that there’s a gap in a key dependency on their overall marketing. A successful inbound marketing strategy may not include brand marketing,…
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Marketing Infographics
Is Social Media Turning Us Into Psychopaths?
Time for some Friday fun! Many people unfollow me and don’t appreciate my blunt force social tactics online. I’m not sure anyone has classified me as a psychopath publicly or not, but there are probably a couple folks wondering. I don’t believe I am – but I am passionate in my debates online. I even get heated once in a…
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Marketing Infographics
Social Media As A Crisis Management Tool
We were ahead of our time! About 5 years ago, I partnered up with Adam Small and we built a cool text alert integration with WordPress. Our hope was that crisis management folks would buy in and use it… posting alerts and driving people back to a command center built on WordPress to get their information out. 5 years later…
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Marketing Infographics
10 Twitter Mistakes
As a guy that manages half a dozen Twitter accounts (personal, book, company, blog and community), I have to disagree with #8 on this infographic. I doubt the Navy Veterans on my @navyvets twitter account want to hear about Corporate Blogging on @corpblogging… and no one wants to hear my political rants on my personal account! Twitter, like any other…
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Marketing Infographics
Post Your Way To Facebook Success
Really appreciate that this infographic from Pagemodo, Post Your Way to Facebook Success, focuses on great content, consistency and concludes by discussing the opportunity to post when others are not. I grow weary of best time to post nonsense. If businesses would stop chasing number of eyeballs and begin to focus where there is more potential, they would find better…
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Social Media & Influencer Marketing
Respect My Authority
A couple of years ago, I stopped looking for fans and followers. I don’t mean to say I didn’t want to continue gaining a following. I mean that I stopped looking. I stopped being politically correct online. I stopped avoiding conflict. I stopped holding back when I had a strong opinion. I started being true to my beliefs and focusing…
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Content Marketing
BugHerd: Point, Click and Collaborate on the Web
Here’s a gem for you… what if you could integrate your project management system with on-screen annotations to make it easier to report issues and tackle tasks on the web? No sharing screenshots, wondering about browser versions, or trying to decipher issues described by someone not as technical you are. What if you could just pop open a browser app,…
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Content Marketing
What are the Wings of Your Marketing Strategy?
Yesterday, I started reading Nick Carter’s book Twelve Seconds: The Lift Your Business Needs. I love the analogy of a business as flight in the book and Nick describes it thoroughly. One of the first discussions is lift. NASA defines lift as the following: Lift is the force that directly opposes the weight of an airplane and holds the airplane…
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Marketing Infographics
Are You Customer Intelligent?
Friend, Patrick Gibbons, and his team at Walker Information have put together 10 statements about customer intelligence and dedicated a site, Be Customer Intelligent, where you can share stories on how customer intelligent you are. For years we have studied customer relationships and now, probably more than ever, customer continue to change. They are more demanding and they expect you…
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Marketing Infographics
When Do People Register for Webinars?
The great folks at ON24, a Webcasting, Virtual Event and Webinar solutions provider, have provided some great insight into any companies that are doing webinars. We love webinars here at Martech Zone and we team up with our partners to promote and execute them. Here are 4 Tips for Improving Your Webinars Webcast attendees procrastinate. 64% register the week of…
