Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Power of Data Mining and Decision Support Systems
This infographic from the New Jersey Institute of Technology illustrates the Data Mining and Decision Support Systems ( DSS ), defining the four different processes within the overall system. Data Management - collects the information that a company has available…
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AdTruth: Universal Mobile Audience Recognition
AdTruth is on-premise software that allows marketers recognize users across the mobile web and apps. AdTruth works with your existing technology to identify, target and track users while upholding consumer privacy and choice. Most user recognition technologies require either a…
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SEO versus New SEO
SEO is Dead . I said that well over a year ago and I still have some angry SEO folks commenting on the post every week. Google continued to squeeze our the SEO games that folks were playing to game…
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Sell, Service and Market with Salesforce1
Last week, Isaac Pellerin from our client TinderBox stopped by and demonstrated the Salesforce1 mobile application to me. Wow. Salesforce1 allows companies to create apps using Salesforce Communities, Heroku1 and the ExactTarget Fuel Platform and the user interface is simple…
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How Are We (vs You) Using Social Media?
I'm not sure when Heat designed this inforgraphic, but it's so good that I had to share it. The reason why it's good is because it's an honest look and comparison of how marketing professionals utilize social media versus the…
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The 7 Traits of the Social Employee: Building Culture, Productivity, and Brand Eminence from Within
As the digital economy reshapes how companies communicate and compete, the role of the employee has evolved. No longer just a participant in the workflow, today’s employee has the potential to be the face—and voice—of the brand. In The Social…
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How Primary Research Turns Brands into Industry Leaders
Marketers have turned to content marketing, social media, native advertising and dozens of other marketing strategies to build relationships with their target audiences. Marketing professionals are constantly searching for new techniques and strategies to build their brand's authority and identity.…
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All Email Marketing That Sizzles Is Not Spam
This infographic from Leadpages , a landing page solution , provides some great insight into email marketing and SPAM statistics. Key to this infographic is how many legitimate emails wind up in the junk folder . Chances are that's where…
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The Rise of Mobile Commerce, and the Benefit to Marketers
Now that consumers can make online purchases anytime, and in any place that has a mobile signal or wifi, the most successful companies are optimizing their mobile platforms to meet their customers’ needs. Only a few years ago, retailers were…
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The Advantages of Triggered Emails
Emails are typically utilized for push marketing and are a one-to-many message. Within the industry, this is fondly known as batch and blast . The timing is up to the sender. Triggered email differs, combining a custom template and user…
