Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Analytics & Testing
Build Your Google Analytics Infographic on Visually
We love Visual.ly for finding and sharing infographics. DK New Media is a certified designer on Visual.ly, with a ton of great infographics we’ve researched, designed and promoted for our clients. As well as static infographics, the Visual.ly team continues to enhance their dynamic infographics as well… check out this great Google Analytics infographic that pulls your weekly stats into…
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Content Marketing
SpeakPipe: Put Voicemail on your Website
If your business doesn’t have the resources to man the phones and respond to every request that comes through your site, you may want to just install a voicemail application like SpeakPipe on your site. Rather than live chat or contact forms, SpeakPipe allows your visitor to record a message using their one-button recorder! SpeakPipe has several options that range…
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Content Marketing
The Dangers of SEO and How to Implement a Flawless Strategy
Yesterday we had a great regional conference organized by Revenue North. The topics ranged across business, technology and marketing and I opened the day with a discussion of the dangers of SEO. So much has changed in the search engine optimization industry. One of my attendees even joked with me that I had conflicting advice just a couple years ago.…
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Content Marketing
Scoring Social Engagement
Most marketers understand the importance of using social media to engage with customers, build brand awareness and generate leads, but many companies still struggle. How do you engage prospects on a personal level, showcase your company’s value and ultimately convert them into customers? For a business there’s little value in having thousands of Twitter followers if no one is buying…
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Content Marketing
Business to Business Alternative Marketing
One of the opportunities for Business to Business (B2B) marketers is to capture traffic for people searching for alternatives. People are researching application purchases or they’re unhappy and wish to leave a vendor – using terms like alternative to, or similar to, or applications like to describe their searches. Here’s a great example – a search for alternatives to Wufoo:…
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Content Marketing
How Not To Freak Out About Content Marketing
So your business has a blog and a presence on all the major social platforms, and maybe a few industry-specific ones too — great! Now what? How do you fill these channels, and more importantly, in this 24/7 news cycle, how do you get your content to cut through the noise and stand out? It’s a tall order. Everyone has…
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Content Marketing
WordPress.com? Here is why I would use it first.
WordPress is one of the major blogging platforms available and comes in two forms, WordPress.com and WordPress.org. First form, WordPress.com, is a commercial service that offers free and paid blogging tools (using WordPress of course) on the web. WordPress.com uses the software as a service model (a.k.a. SaS), maintaining the blogging software tools and taking care of things like security…
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Marketing Infographics
The Autoresponder Assembly Line
Your marketing cycle doesn’t necessarily follow your prospects’ buying cycle. Not only may your campaign be scheduled at the wrong time, it may not be optimized to provide the necessary messaging over time to turn a prospect into a customer. Marketing automation tools have become popular in the marketplace because they provide an opportunity to nurture a client at a…
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Marketing Infographics
The State of Social Ads
While this infographic provides some insight into each social medium’s advertising platform, I wish it would take a step further and actually discuss what works well on these advertising platforms. For example, on Facebook – advertising that drives conversation and engagement on the company’s Facebook page – coupled with finite targeting of the applicable audience – drives the highest conversion…
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Email Marketing & Automation
Internet Explorer Still Top Browser for Viewing Email
The folks at Litmus have released this infographic, Internet Explorer Still Top Choice for Web-Based Email. I think that always comes as a surprise to those of us in the online industry – who gravitate to Chrome and Safari, but we often lose sight of who our clients are and the corporate environment they’re in. This is where IE is…
