Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Customer Data Platforms
Big Data Insights from Microsoft
According to Microsoft’s Global Enterprise Big Data Trends: 2013 study of more than 280 IT decision-makers, the following trends emerged: Although the IT department (52 percent) is currently driving most of the demand for big data, customer care (41 percent), sales (26 percent), finance (23 percent) and marketing (23 percent) departments are increasingly driving demand. Seventeen percent of customers surveyed…
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Content Marketing
Ebook: What is Lifecycle Marketing?
What is lifecycle marketing? According to our marketing automation sponsors, lifecycle marketing is: …about how organizations interact with prospects and customers across all stages of their relationship with their brand. Is your interaction helping or hurting your brand? Sales and marketing has changed drastically over the past 50 years, let alone the past decade. The funnel is not the same…
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Social Media & Influencer Marketing
Are You Really in the 1% of LinkedIn?
Numbers. Sometimes they drive me nuts. Today is a great example. LinkedIn emailed congratulating their members in the top percent of profiles viewed. Here’s the key… profiles viewed. Here’s what the email looks like… compliments of friend Daren Tomey: Daren is a hard-charger in my 1% club of sales executives nationwide. I’m not going to take that away from him.…
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Content Marketing
Don’t Lose Your Voice
Dry. I received feedback from a couple of folks that our recent posts have been dry. I wouldn’t argue with that – we’ve been busy doing a lot deeper research on tools and features of late. It seems that the deeper we do our research, the harder it is to write a concise post that does the platform justice but…
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Content Marketing
Feeding the Content Beast with Rallyverse
Companies with great content strategies aren’t limiting the value of their program to content that they alone write. There’s a massive quantity of content hitting the web every single second… some good, some bad. The ability to tap into that firehose, pull out the gems, and share it with your audience is a huge advantage over your competitors. If you…
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Email Marketing & Automation
Stop Forwarding That Crap To Me
You have to love “Weird Al”. He hit an amazing chord with this song… I have several friends and family that somehow believe they’re duty on the Internet is to forward everything… without checking it for virii, without checking its validity on Snopes, or without wondering whether I’m too busy to view the 42 attached images of the rescued [insert…
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Marketing Infographics
The Top 11 Features of Windows 8
While my home and office are totally equipped with Macs, I can’t say that I’m unimpressed with Windows 8. I know that sales have been soft, but I believe it was a courageous evolution in the Windows history, an advancement in usability, and a beautiful operating system. Microsoft is a worthy adversary… they still own the business OS market, they…
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Content Marketing
The Flash Drive Business Card
If you’ve read this blog for a while, you know I’m a sucker for technology… and business cards. When I meet someone and they hand me a card, I’m terribly judgmental. Yesterday, I met with Rob Bacallao from Sharp Staffing and he handed me this beauty: The Wafer flash drive business card from Flashbay is pretty cool – coming in 2Gb,…
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Content Marketing
Should You Optimize Content for Wide Screens?
I’d love a user experience expert to chime in on this post. I’ve been watching as more and more technology sites are maximizing the viewport (the viewable region of your device) and I’m not really that impressed. I don’t believe that, if you have more resolution that you need to use that resolution. Here’s a breakdown of the top resolutions…
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Social Media & Influencer Marketing
Stop Talking And Listen
Social media is social. We have all heard that a million times. The reason we have all heard this a million times is because it is the only single constant rule that can be proven about social media by anyone. The biggest problem I see on a regular basis is that people are talking at their followers rather than talking…
