Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How to do Effective Local SEO on a Budget
Over time, SEO has become more challenging and more rigorous, but should that necessarily mean more expensive? Not all companies that need SEO services are Internet-based or IT-related. The majority are small, local businesses that serve a specific geographic area.…
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Responsive vs Scalable Mobile Email Design
Yesmail Interactive published a whitepaper titled, Mobile Email Design—Marketing Fit for the Small ScreenOpens in a new window , announcing more than 36 percent of emails are opened on a mobile device, which is projected to continue growing year-over-year. As…
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Dependencies of an Inbound Marketing Strategy
We've been consulting clients large and small for several months now and really believe that there are some gaps in most strategies and a whole lot of hype with others. When our clients are struggling, we typically see that there's…
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Is Social Media Turning Us Into Psychopaths?
Time for some Friday fun! Many people unfollow me and don't appreciate my blunt force social tactics online. I'm not sure anyone has classified me as a psychopath publicly or not, but there are probably a couple folks wondering. I…
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Social Media As A Crisis Management Tool
We were ahead of our time! About 5 years ago, I partnered up with Adam Small and we built a cool text alert integration with WordPress. Our hope was that crisis management folks would buy in and use it... posting…
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10 Twitter Mistakes
As a guy that manages half a dozen Twitter accounts (personal, book, company, blog and community), I have to disagree with #8 on this infographic. I doubt the Navy Veterans on my @navyvets twitter account want to hear about Corporate…
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Post Your Way To Facebook Success
Really appreciate that this infographic from Pagemodo, Post Your Way to Facebook Success , focuses on great content, consistency and concludes by discussing the opportunity to post when others are not. I grow weary of best time to post nonsense.…
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Respect My Authority
A couple of years ago, I stopped looking for fans and followers. I don't mean to say I didn't want to continue gaining a following. I mean that I stopped looking. I stopped being politically correct online. I stopped avoiding…
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BugHerd: Point, Click and Collaborate on the Web
Here's a gem for you... what if you could integrate your project management system with on-screen annotations to make it easier to report issues and tackle tasks on the web? No sharing screenshots, wondering about browser versions, or trying to…
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What are the Wings of Your Marketing Strategy?
Yesterday, I started reading Nick Carter's book Twelve Seconds: The Lift Your Business Needs . I love the analogy of a business as flight in the book and Nick describes it thoroughly. One of the first discussions is lift .…
