Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Why Your Business Needs an App
Colleague Ryan Cox shared this mobile consumer infographic, Optimize Your Business for the Connected Consumer . There are some supporting stats that I'd love more info on... like that 80% of a mobile user's time is spent on an app.…
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People over Posts, Humans over Handles
HubSpot has introduced Social Inbox , a new application that integrates social media monitoring and publishing with HubSpot’s contact database, enabling marketers to create segmented views of the social activity of their leads, customers, and biggest evangelists. The new integration…
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A Day In The Life Of The Internet
2.4 billion internet users worldwide with 70% of them using the internet every day. That's 37.3% of the world's population... an increase of 566% since the year 2000. The number of mobile devices used to access the Internet has doubled,…
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Five Critical SEO Issues Discovered with Screaming Frog
Have you ever crawled your own site? It's a great strategy to fix some rather blatant issues with your site that you may not have noticed. Good friends at Site Strategics told us about Screaming Frog's SEO Spider . It's…
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Don’t Blame WordPress
90,000 hackers are trying to get into your WordPress installation right now. That's a ridiculous statistic but also points to the popularity of the world's most popular content management system. While we're fairly agnostic about content management systems, we have…
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The Best Marketing Mobile Application! Version 3
The incredible team at Postano has done it again, surpassing all of my expectations of a great mobile application with Version 3 of Martech. I believe it's the best Marketing iPhone App out there (Android coming)! 1.webp" alt="mzl.rtyyutte.320x480-75" width="270" height="480"…
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CISPA Is Not Dead
Whenever you see a bill working its way through the Senate and Congress that has over half a billion dollars from corporate lobbyists behind it, you should probably take a closer look at it as a citizen. As it's written,…
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The Dumbest Smart People on Facebook
This was one of those rants where I really wanted to take screenshots and share names... but I'm going to try to give these folks the benefit of the doubt. Hopefully they aren't the narcissistic idiots they came off as…
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How Consumers Use Social Media to Find Local Businesses
People use social media to find and engage with local businesses in various ways, leveraging the platforms' features like search and discovery tools, user-generated content ( UGC ), and influencer recommendations. Social media platforms have become essential for regional companies…
