Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Content Marketingcontent strategies

    Brands and Content Marketing: Beware the Hype

    Michael Brito, the talented Senior Vice President of Social Business Planning at Edelman Digital (and all around good egg), recently wrote about two brands that are aggressively shifting much of their marketing focus into media centers. I find it encouraging that early corporate adopters are evolving their content marketing strategies into a much more holistic, participatory platform. Concurrent with this…

  • Content Marketingmusic mobile guide

    Music and the Mobile Future

    We don’t speak to much about the music industry here on the marketing technology blog but its, perhaps, one of the greatest examples of changing customer behavior. We moved from music media to music devices… and now we’re moving from devices to streaming. I’ve pretty much abandoned iTunes altogether and now use Spotify for everything. Discovery happens through my social…

  • Content Marketinghow to build brand online

    How to Build Your Brand Online

    We tend to get into the weeds sometimes as we’re blogging about specific marketing technologies are techniques. There are still a ton of companies out there that have not built out an adequate web presence to begin acquiring leads or conversions online. This is a solid infographic on how to build your brand online. Today, businesses must establish a powerful…

  • Social Media & Influencer MarketingRules of Social Media

    36 Rules of Social Media

    If you’ve read this blog for some time, you know that I despise rules. Social media is still very young, so applying rules at this point still seems premature. The folks at FastCompany are putting together quite a collection of snippets of advice and calling them the Rules of Social Media. Source: FastCompany This infographic is a collection of the…

  • Content Marketinghiding

    Stop Hiding the Most Important Feature of Your Web Presence

    More often than not, when I visit a corporate web site, the first thing I look for is their blog. Seriously. I don’t do it because I wrote a book on corporate blogging, I’m truly seeking to understand their company and the people behind it. But I often don’t find the blog. Or the blog is on a separate domain…

  • Social Media & Influencer Marketingthree

    3 Steps to a Successful Social Media Crisis Response

    We had a fantastic discussion with Steve Kleber of Kleber & Associates, an agency focused on the home building segment. One of the topics discussed was the fear that companies have to overcome when tackling social media. It’s important to recognize that when a crisis happens – it’s much better to be on top of your response in social media…

  • Marketing Infographicssupercharge your event

    Presentation: How to Supercharge Your Event

    I’ve been a longtime fan of Hugh McLeod and his art at gapingvoid for many, many years. Hugh recently published this presentation on supercharging your event. Too many event marketers believe that marketing ends once the event begins. In this day of search and social media, though, supercharging your event with the right offerings and opportunities will push the success…

  • E-commerce and Retailloyalty rewards

    Loyalty Rewards

    When I worked at the newspaper, I always felt like we did things backwards. We offered several free weeks of the newspaper to any new subscriber. We had subscribers who had paid full price for twenty plus years and never received a discount or even a thank-you message… but we would give someone with no allegiance to our brand with…

  • Content Marketingself service searching

    Self-Service and Search Engines

    One means of improving customer retention and overall customer satisfaction is to produce content that helps customers help themselves. Not only are there improvements to customer satisfaction, there’s a direct cost-savings associated with customers not tying up your customer services lines. Publishing your knowledge base, frequently-asked questions, snippets and examples where search engines can find them makes this possible –…

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