Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Tickle & Woo Your Prospects!
Many business to business (B2B) sales cycles are long and arduous. It's a balance of keeping top of mind with a prospect until the purchase decision can be made and not bugging them and driving them off. I've watched some…
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B2B Marketers Find Success With Content Marketing
Every year, the amount of money invested in content marketing strategies seems to be on the rise. Specifically, B2B content marketers seek to gain brand awareness, lead generation, customer acquisition and loyalty, website traffic, and sales through their content creations. …
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The Web Development Triangle
All of our contracts with our clients are ongoing monthly engagements. Very rarely do we pursue a fixed project, and rarely do we guarantee the timeline. That may sound scary to some, but the issue is that the goal shouldn't…
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Customer ESP: How Predictive Analytics and Marketing Automation Are Transforming Business
Buyer behavior is evolving faster than ever, leaving companies scrambling to keep pace. Traditional approaches to understanding customer needs often relied on gut instinct, broad campaigns, and guesswork. Today, predictive analytics combined with marketing automation has emerged as a decisive…
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Your Brand as a Planet – The Social Employee
We were excited when we saw EveryoneSocial and the ability to utilize your own employees to help increase the voice of your company but we're still surprised at how quiet many companies are. We recognize that some employees simply aren't…
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20 E-commerce Strategies to Increase Holiday Sales
The folks at Volusion are projecting a 20% increase in online holiday sales for small to medium- sized online businesses this season! How do you get the most out of this ever-important holiday season without burning your budget? Go into…
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Are Content Marketers Ready for Disruption?
In a new study commissioned by Kapost from the Aberdeen Group, research found few marketers who feel they're adequately producing and tracking their content. And an exploitable gap is emerging between content leaders and content followers. Kapost calls the transition…
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Nimble: Contact Management and Social CRM
Nimble automatically pulls your contacts into one place so you can engage them across any channel - LinkedIn, Twitter, Facebook, Google+, Skype, Phone, Email - in one easy to use interface. With Nimble, you can send messages, add tasks and…
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How to Get PR
If you're a public relations beginner, be sure to check out the entire Guide to PR by Brownstein & Egusa. And for some more detail on PR strategies, be sure to read the guest post - PR Advice From A…
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Black Friday Shoppers – Night Owls vs Early Birds
The 2013 Find&Save Black Friday Shopping Survey shows how, when and why Night Owls and Early Bird shop on Black Friday. While primarily motivated by the sales, Black Friday shoppers are driven by the thrill of the competition to find…