Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Starbucks: Designing The Perfect Mobile App
On my next radio show, I’ll be discussing the Starbucks Mobile application which garnered the 2012 Mobile Marketer of the Year Award. In my opinion, it’s truly a great mobile application that bridges the marketing gap between online and in-store…
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Filter Out Your Social Noise with Cloze
If your inbox is as terrifying as mine, you find that key messages simply seem to fade away as the onslaught of new messages hit. I have come to terms with the fact that my social and email network has…
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Advertiser’s Guide to Mobile
Last week I spent some time with my parents and was pretty shocked when they showed me they both traded in their mobile phones for iPhones. While they were both fairly frustrated with learning how to use them, they told…
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Social Media: A World of Possibilities for Small Business
Ten years ago, marketing options for small business owners were fairly limited. Traditional media like radio, Tv and even most print advertising were just too expensive for small business. Then along came the internet. Email marketing, social media, blogs and…
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We Should Stop Saying Influential When We Mean Popular
I saw it again today… another Influencer List. I couldn’t get through the entire list, though, because I was too busy raking my nails down my face and pulling my hair out. It wasn’t an influencer list at all, it…
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Design Effective E-commerce Product Pages
There are millions of e-commerce sites out there and, thankfully, developers, designers and consultants who work on e-commerce sites have tested practically every iteration of product page to maximize conversions. Invesp has published some fairly startling statistics when it comes…
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Give Your Website a Trust Audit
Several times a week I happen across a company’s website only to question whether or not they are really in business, actually doing any business, or are trustworthy enough to engage with. Companies invest in a web presence and don’t…
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Perfect Data is Impossible
1.webp” alt=”Perfect Data is Impossible | Martech Zone” width=”200″ height=”132″ />Marketing in the modern era is a funny thing; while web based marketing campaigns are much easier to track than traditional campaigns, there is so much information available that people…
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Customer Service in Social Media
In our social media engagements, our first priority with companies we work with is to ensure their business is fully prepared for engaging prospects and customers online. While the companies may see social media as a potential marketing opportunity, they…
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SourceTrack: Dynamic Call Tracking for Your Enterprise
We work with many large companies and a continued challenge is always how to track how leads are getting to their business. While businesses and consumers research and find many companies online, they still pick up the phone when they…
