Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Public Relations
Punching Through: Strategies to Assess and Respond to Vocal Minorities and the Echo Chamber Online
The phenomenon of a vocal minority wielding disproportionate influence on public perception and business decisions has become increasingly prevalent. Often, these small groups can generate a level of noise that belies their actual size, leading businesses to make hasty or ill-informed decisions. This article explores strategies for businesses to punch through this negativity, stay firm in their strategies, and make…
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E-commerce and Retail
Flash Sales: An Effective E-commerce Tool For Driving Significant Revenue
What is a flash sale? A flash sale is a steeply discounted offer that has a quick expiration. E-commerce providers drive many more sales by offering daily flash sales on their sites. Consumers wind up returning daily to see what the deal is… purchasing more items more often. But do they work? Familiar brands with loyal customers can no longer…
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Marketing Infographics
What Works in Mobile Rich Media Advertising?
Mobile growth is unrelenting and indisputable. However, within the realm of mobile marketing strategies, the wave of high bandwidth smartphones are bringing some lucrative results when it comes to rich media advertising. This infographic from Celtra reflects engagement data from nearly 60 handset and tablet campaigns across 4 industries: entertainment, retail, finance and auto. Key metrics include: Engagement rates, expand…
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Content Marketing
7 Surefire Tips for Courting A Guest Blog Post
Guest blogging is an intricate and delicate process that should be treated like the beginning of any relationship: seriously and with care. As a blog owner, I can’t tell you how many times I’ve been emailed terribly written, spammy emails. Blogs, like relationships, take a lot of effort and a potential guest blogger shouldn’t treat it as a frivolous process.…
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Content Marketing
Improvements in Intelligent Self-Service
If you’re like me, you despise dealing with customer service. It’s not that I don’t like the people – they do their best. But more often than not, I know more about the problem I’m running into than they do. I hate sitting on the phone on hold for 5 minutes, followed by a discussion for 15 minutes, followed by…
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Content Marketing
Supporting Sponsorships without Selling Your Soul
Without sponsorships, we wouldn’t have much of a blog. That means that you’re benefiting from our sponsors, too! With sponsorship funding, we’re able to continue to improve the design of the site, roll out mobile and tablet versions, have a robust podcast and continue working on new features – like revamping the email program and getting a new mobile application…
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Marketing Tools
Stop Building Crappy Software – Integrated Software Still Wins
Here is something internal CIO’s and your internal tech teams don’t want you to know: the 18-month software implementation that just cost you $500K – $1MM could be done a hell of a lot cheaper…and should be. They are building job security because most C-level leaders and marketers don’t understand how technology can and should work. As marketers, we all…
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Email Marketing & Automation
Planning Your Holiday Email Strategy
Did you know that you’re under 100 days until Christmas? This holiday is rapidly approaching – and since marketers are already squeezed for time and resources, you best get an email marketing strategy together now so that you can capitalize on the season. Design, test, segmenting and scheduling your email strategy needs to be done today if you hope to…
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Marketing & Sales Videos
Video: What is Integrated Advertising?
We often provide evidence to our clients that multi-channel marketing is the ideal means of increasing results throughout all the channels, not just one. We’ve written about the advent of Social Television, but advertising models around traditional television are changing as well, incorporating applications, mobile technologies and social media. This is a great video from BBR/ Saatchi & Saatchi explaining…
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Mobile Marketing, Messaging, and Apps
The Tallest iPhone Yet (Parody)
It’s time for some fun! I genuinely enjoy a good spoof and love it when it’s targeted towards a company like Apple (of which I’m a total fanboy). Brand perfection brings the opportunity for ridicule, especially when it seems that Apple repeats the formula year after year… with groundbreaking features and the most powerful iPhone yet, announced over iconic background…
