Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Maker’s Mark Has Social Under A Barrel – More Branch Water, Please!
I recently read the post by Jackie Huba and Ben McConnell (two of the smartest folks in this business), regarding the hoopla over at Maker's Mark . Maker's Mark is one brand under the umbrella of the Beam family of…
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The Workflow of Infographic Production
Managing infographic production for my clients and Martech Zone , I've learned a thing or two about producing infographics. It takes time to improve your workflow and design over time. Infographic production can take weeks or months to produce if…
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How to Get More Shares on Facebook
Companies who market via Facebook often don't realize the damage that they do by not making each and every update a compelling one. There's so much activity happening around each user that Facebook can't possibly display every update. As a…
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The Changing Marketing Funnel?
As we all know, sales and marketing are constantly changing. Therefore, the sales and marketing funnels are changing. While we might not like it, we have to adapt. RainToday.com recently published a post on this very topic, featuring our very…
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501 Copywriting Shortcuts by Amy Harrison
Amy Harrison , a copywriter for entrepreneurs and coaches, has been featured on the best copywriting blogs on the net. Amy has released an ebook for $17 that references of some of her favorite phrases and words as well as…
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Best. Press Release. Ever.
We get piles of press releases in our inbox every day and I'm guessing that 99% of them are deleted at a glance. That's not to say they're not useful... we're always on the lookout for a relevant chunk of…
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APE: Author, Publisher, Entrepreneur
In preparation for our interview with Guy Kawasaki, I purchased a copy of APE: Author, Publisher, Entrepreneur-How to Publish a Book . I've read the majority of Guy Kawasaki's books and have been a fan for quite some time (be…
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Are You Really in the 1% of LinkedIn?
Numbers. Sometimes they drive me nuts. Today is a great example. LinkedIn emailed congratulating their members in the top percent of profiles viewed. Here's the key... profiles viewed . Here's what the email looks like... compliments of friend Daren Tomey…
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Don’t Lose Your Voice
Dry. I received feedback from a couple of folks that our recent posts have been dry . I wouldn't argue with that - we've been busy doing a lot deeper research on tools and features of late. It seems that…
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Feeding the Content Beast with Rallyverse
Companies with great content strategies aren't limiting the value of their program to content that they alone write. There's a massive quantity of content hitting the web every single second... some good, some bad. The ability to tap into that…
