Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Mobile Marketing, Messaging, and Apps
Martech Updated for Mobile and Tablet Browsers
If you’ve tried to read the blog in the past on a mobile or tablet browser, you were probably pretty frustrated. You’ll be happy to know that we finally revamped the versions and optimized the experience using WPTouch Pro (affiliate link). WPTouch Pro is quite a robust solution for WordPress where you can have full control over your mobile and…
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Marketing Infographics
Social Proof Your Website
Enabling your site for social media is one strategy, but actually building a social strategy around the community that gathers there is quite another. The two shouldn’t be mixed up… one is about tools, the other is about people. Keep in mind that there are many, many sites that don’t have all the new fangled tools, but have incredible social…
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Marketing & Sales Videos
Video: YouTube Video Revolution 2.0
I don’t know about you, but I’m starting to see a lot more advertisements on YouTube. As video becomes more affordable and impactful, it seems that every marketing strategy needs to incorporate it. Video is very unique in that it reaches virtually everyone. Not everyone reads, but everyone watches. And with YouTube installed on virtually every connected platform, there’s no…
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Marketing Infographics
Social Networking and Your Trade Show
If you had a chance to listen to our interview with Crystal Grave of Snappening, you know how much we appreciate event coordinators. There’s probably no tougher job in marketing since great event marketers work seamlessly across channels as well as work on hard-deadlines and execution. You don’t get a second chance with an event – you’ve got to master…
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Marketing Infographics
What Works for Social Sharing
Our content marketing platform client, gathered data across Facebook, Twitter, and LinkedIn to see what works best for social sharing in terms of time, day of the week, and what to say. While a lot of these findings are not surprising, I was particularly intrigued by the differences between Twitter and LinkedIn. As the infographic shows, using exclamation results in…
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Content Marketing
Create an Ultimate Customer Experience
While the Internet continues to evolve and has only been around for a couple decades, the world is quite well-versed at how to create a great customer experience. The parallels between the way you treat customers in person and the way you treat them online are quite similar when you’re trying to create the ultimate customer experience. Infographic by Monetate:…
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Content Marketing
WordPress for Small Business
While there’s a ton of folks in the industry that push WordPress, it can be daunting for a small business without tech savvy to take on building out their WordPress instance. This is a great infographic that walks a person or team through what they need to understand and setup when planning and implementing their WordPress site. I also love…
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Marketing Infographics
Mobile Web Traffic Statistics
46% of the US Population owns a smartphone of some kind. That’s an incredible statistic given that there are a lot of folks at each end of the age bell curve. Mobile is also a primary means for people to connect on the web, not a secondary one. The desktop or laptop aren’t with you 24/7 – not even a…
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Content Marketing
Your Spin Drives Scrutiny and Distrust
I’m 44 years old now and I always remember my parents and grandparents saying they’d never seen an uglier election… with each election. I’m not sure that elections actually get uglier, I think a possibility may be that we simply grow stronger in our beliefs and we don’t let as much slide. I find myself researching what politicians’ statements much…
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Content Marketing
Blueprint for the Testable Landing Page
One of the most popular infographics that we’ve seen was released by our technology sponsors,Formstack , called Landing Page Best Practices.Formstack is an incredibly easy-to-use online form builder with the ability to actually build out landing pages in the same solution. The Blueprint for a Perfectly Testable Landing Page: Landing pages are composed of a group of definable elements. The…
