Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Marketing Infographics
12 Steps of SEO Recovery
We love having some fun with Infographics, so with all the talk of SEO woes and even our own talk of the death of SEO, we decided to come up with a 12 Step Program for SEO Consultants and put it into a humorous infographic! SEO Prayer: Google grant me the serenity to accept the rank I cannot change, the…
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Marketing Infographics
Social Response and ROI by Industry
This is a fantastic infographic from Demandforce, Socially Devoted to YOU (I can hear the tune!). While many companies are struggling to measure the return on investment, the data in this infographic points to a problem much, much deeper. People are trying to connect with you through social media but you’re not there. It’s one thing to simply set up…
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Marketing Infographics
Negative SEO Works!
Over a year ago, I wrote about the SEA industry… Search Engine Assassination. It didn’t really have a term associated with it until the most recent algorithm updates. It’s now known as Negative SEO… and Google may be in big trouble because it actually works. The folks at Tasty Placement ran a test where they purchased a bunch of poor…
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Social Media & Influencer Marketing
Getting Your People in Search Results
Because of employee turnover, many companies are hesitant at promoting the people within the business. The truth is that it’s a mixed strategy… if you don’t promote your people, they’ll go somewhere where they do get the spotlight. If you do promote your people, they may get an offer to go to a better place. That’s the risk of all…
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Content Marketing
MyCurator: Content Curation for WordPress
Content curation is becoming recognized as a key tool to provide fresh content for your blog, boost traffic and engage and retain your community. By curating content, you can filter, evaluate and analyze content published out on the web and leverage it for your own audience. We curate content daily on Martech – finding you the most relevant information that…
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E-commerce and Retail
Reasons Why People Abandon Shopping Carts
You’re never going to attain 100% of sales after someone adds the product to your shopping cart, but there’s no doubt that it’s a gap where revenue is slipping through. There are strategies to draw folks back in… remarketing is one of them. Remarketing campaigns follow people after they abandon the shopping cart and remarket advertisements to them as they…
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Analytics & Testing
Google Experiments in Google Analytics… Meh
Google Website Optimizer is kaput, replaced with Google Experiments. With Content Experiments, you can compare how different web pages perform using a random sample of your visitors, define what percentage of your visitors are included in the experiment, choose which objective you’d like to test and, eventually, you’ll also get updates by email about how your experiment is doing. Here’s…
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Marketing Infographics
Responsive Web Design
Ok, I’m old so I can remember this but you guys may not be able to. Do you remember when we used to be able to fix cars? A good Sears toolset and we were good to go… just needed some rags and some muscle and you could just about fix any problem with a car. Not anymore. I barely…
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Content Marketing
14 Logo Design Styles Characteristics That Inspire
Creating a compelling and memorable logo is essential for branding and can significantly impact a business’s ability to attract and retain customers. A well-designed logo serves as a visual representation of a company’s values, mission, and products or services. Here are some creative strategies for logo design: Color: Use vibrant colors to evoke emotions and communicate the company’s personality. Colors…
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Marketing Infographics
Strategies for Effective Tweeting
I love the data in this report from Buddy Media and infographic from Fusework Studios. The data points to the opportunity businesses have to engage with customers when they are available, ask their followers to take action, and keep the message simple. Of course, I always encourage our clients to test and measure, too. Perhaps your competitors aren’t tweeting on…
