Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Influence versus popularity

    We Should Stop Saying Influential When We Mean Popular

    I saw it again today... another Influencer List. I couldn't get through the entire list, though, because I was too busy raking my nails down my face and pulling my hair out. It wasn't an influencer list at all, it…

  • ecommerce product page

    Design Effective E-commerce Product Pages

    There are millions of e-commerce sites out there and, thankfully, developers, designers and consultants who work on e-commerce sites have tested practically every iteration of product page to maximize conversions. Invesp has published some fairly startling statistics when it comes…

  • trust

    Give Your Website a Trust Audit

    Several times a week I happen across a company's website only to question whether or not they are really in business, actually doing any business, or are trustworthy enough to engage with. Companies invest in a web presence and don't…

  • customer service

    Customer Service in Social Media

    In our social media engagements, our first priority with companies we work with is to ensure their business is fully prepared for engaging prospects and customers online. While the companies may see social media as a potential marketing opportunity, they…

  • enterprise call tracking

    SourceTrack: Dynamic Call Tracking for Your Enterprise

    We work with many large companies and a continued challenge is always how to track how leads are getting to their business. While businesses and consumers research and find many companies online, they still pick up the phone when they…

  • creative review

    Plan, Share, Collaborate and Distribute Creative Work

    We've written about Digital Asset Management in the past. Widen, a Digital Asset Management company, has now partnered with ConceptShare . The pairing of these platforms allows you to plan, share, collaborate and distribute your creative work. This is a…

  • newtown ribbon

    Tragedy and Social Media

    Many of you don't know me personally, but I was actually raised in Newtown, Connecticut. It's an amazing little town that has grown dramatically but not changed very much since I lived there. When I was young, we used to…

  • Tablet and Mobile Shoppers holiday plans

    Tablet & Mobile Shoppers Holiday Plans

    Our digital catalog publisher client , Zmags, recently conducted a survey on what consumers' shopping habits would be this holiday season. Based on the results, the majority of shoppers will be purchasing on their mobile and tablet devices this year…

  • basket abandonment email

    The Perfect Basket Abandonment Email

    We recently shared an infographic that provided evidence that the faster a sales representative returns a call to a prospective client via the web, the higher conversion rate. Not surprisingly, along the same line of logic... the folks at SaleCycle…

  • best way engage users

    Successful Strategies for Social Enticement

    We've written about ShortStack in the past and today they sent over a nice note with a helpful infographic. Can you guess the best way to motivate users to spur engage with your brand or business? You got it: contests…

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