Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • sales socialmedia

    Why Isn’t Your Sales Rep on Social?

    At a recent conference, we found one of our clients skillfully networking and working the room. They were doing a fantastic job and garnering some good leads despite a luke warm attendee list at the conference. When Marty spoke with…

  • state of social media marketing

    State of Social Media Marketing

    Awareness has published The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis and an associated infographic (below). The report dives into the numbers to detail items with important business value, including: Misalignment Between Business Objectives, Measurement Methodologies…

  • social media drives revenue

    Social Media Drives Revenue

    Eventbrite has put together this infographic from the social commerce report, providing insight into social commerce and the value of a fan or follower. One note – all figures are represented in US dollars. As social networks continue to gain…

  • robot spider

    Do You See What Google Fetches?

    We’ve had two issues this month where our customers’ sites were working perfectly for the visitor but Google Search Console was reporting errors. In one case, the client was attempting to write some of the content utilizing JavaScript. In the…

  • facebook like

    Like Us! A Survey of Users on Brand Engagement

    Why do people like brands on Facebook? Lab42 surveyed 1000 social media users to discover how liking a brand influences the consumer experience. The results are quite interesting and, in my opinion, point to a huge gap in the expectations…

  • light bulbs

    The Manufacturing of Ideas

    For hundreds of years, the definition of productive required that there be a manufacturing line taking a product from raw materials to goods for market. Wealth was measured in tons and footage and inventory. Banks loaned money based on how…

  • b2b lead generation

    B2B Lead Generation Manifesto

    Business to business (B2B) lead generation through content creation is a fantastic strategy. Developing, distributing and promoting content online can grow your authority and build relationships with your prospective customers. Unbounce – a do-it-yourself landing page platform – has developed…

  • social marketing

    Tellagence: Social Marketing Intelligence

    Marketers tend to treat social media as they would other traditional media. Find where the most eyeballs are and chase them. The difference is huge, though. Within social networks, there are three activities: Observation – an audience that simply follows…

  • countly cloud

    Countly Analytics for Mobile Application Developers

    If you’re a mobile application developer or your company has multiple mobile applications, traditional analytics doesn’t quite cut it. Download behavior, store performance and usage behavior is key data that can help you significantly increase sales or downloads, as well…

  • Viral Video - Bodyform Facebook Response

    Viral Humor: Social Media and Feminine Hygiene Products

    A Facebook product page promoting your feminine hygiene products is probably already a challenge. Adding a witty, sarcastic comment on the page that went viral could have been a bit embarrassing. Here’s a censored comment from Richard on the Bodyform…

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