Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Design Effective E-commerce Product Pages
There are millions of e-commerce sites out there and, thankfully, developers, designers and consultants who work on e-commerce sites have tested practically every iteration of product page to maximize conversions. Invesp has published some fairly startling statistics when it comes…
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SourceTrack: Dynamic Call Tracking for Your Enterprise
We work with many large companies and a continued challenge is always how to track how leads are getting to their business. While businesses and consumers research and find many companies online, they still pick up the phone when they…
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Plan, Share, Collaborate and Distribute Creative Work
We've written about Digital Asset Management in the past. Widen, a Digital Asset Management company, has now partnered with ConceptShare . The pairing of these platforms allows you to plan, share, collaborate and distribute your creative work. This is a…
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Tablet & Mobile Shoppers Holiday Plans
Our digital catalog publisher client , Zmags, recently conducted a survey on what consumers' shopping habits would be this holiday season. Based on the results, the majority of shoppers will be purchasing on their mobile and tablet devices this year…
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The Perfect Basket Abandonment Email
We recently shared an infographic that provided evidence that the faster a sales representative returns a call to a prospective client via the web, the higher conversion rate. Not surprisingly, along the same line of logic... the folks at SaleCycle…








