Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Tablet & Mobile Shoppers Holiday Plans
Our digital catalog publisher client , Zmags, recently conducted a survey on what consumers' shopping habits would be this holiday season. Based on the results, the majority of shoppers will be purchasing on their mobile and tablet devices this year…
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The Perfect Basket Abandonment Email
We recently shared an infographic that provided evidence that the faster a sales representative returns a call to a prospective client via the web, the higher conversion rate. Not surprisingly, along the same line of logic... the folks at SaleCycle…
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Successful Strategies for Social Enticement
We've written about ShortStack in the past and today they sent over a nice note with a helpful infographic. Can you guess the best way to motivate users to spur engage with your brand or business? You got it: contests…
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Adobe Social and the Adobe Marketing Cloud
When Adobe made the Omniture purchase, I was concerned that they would just give up on the analytics front and the products would be lost among their publishing tools. As we work with more and more clients and see the…
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Social Commerce Best Practices
This holiday season some doubt was spread as to the impact of social media on e-commerce sales. Since the holiday season is dominated by discounting, I tend to disagree that social's impact is diminished. 8thBridge has developed this infographic that…
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Cross-Domain Canonicals are NOT for Internationalization (Use hreflang)
A cross-domain canonical tag is a specific application of the rel="canonical" link element used in SEO , but it extends across different domains. This tag is crucial when managing identical or highly similar content across multiple websites. When to Use…
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Native Advertising in Context
It's sometimes hard to keep up with all the marketing jargon these days, but here's another one that you may begin hearing... native advertising . The term native advertising is getting considerable traction in the online advertising community, but its…
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How Speed Drives Sales Conversions
What if you could increase conversions by 391% by changing a single thing about your sales process? Leads360 has found the means to just that ... by reducing the turnaround time it takes your sales person to contact the prospect.…
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Should You Market to Keywords with No Search Volume?
Keywords are the common language between your prospect, your website and the search engine results you're found in. They're important because of their relevance and ability to convert. For a site like Martech, broad keywords may be important to drive…
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Aggregate Statistics Can Steer You Wrong
It's been almost 20 years since I started in the media business. I'm thankful for opportunities that put me at the forefront of database marketing technologies back then. I'm also thankful that we quickly discovered database mining . Most of…
