Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Social Media & Influencer Marketing
GROU.PS: Establish Your Own Social Network
UPDATE: It appears that significant reports of issues have been reported for GROU.PS. Thanks to one of our readers for bringing it to my attention. If you’re looking to launch your own niche social network for customers or a specific community, your options are to spend a lot of money on development or you could utilize any number of social…
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Marketing Infographics
The Art of the Mobile Check-In
I’m not sure if I’m in the minority on geographic services, but I enjoy using Foursquare and checking in everywhere. The funny thing is that I don’t often share my check-ins, nor do I ever take advantage of the specials that they offer. So why do I do it? Hmmm… I haven’t figured that out. I do like the fact…
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Analytics & Testing
Lithium Customer Intelligence Center: From Customers to Superfans
In today’s social-centric world, what customers say about the brand generate far more traction than any advertisement or paid content can deliver. It’s no wonder marketers strain their ears to try and understand what the customer is saying about the brand over the social sphere. Lithium‘s real-time social media monitoring solutions allow the marketer to listen, measure and track the…
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Marketing Infographics
The Gold Rush for Top Level Domains
If you’ve not heard all the noise about TLDs, you probably aren’t a billion dollar company (that’s sarcasm). Personally, I despise the fact that the Internet Corporation for Assigned Names and Numbers (ICANN) has put these up for sale out of the reach of any average small business. It costs $185,000 to apply and $25,000 per year to maintain a…
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Marketing Infographics
Is Paid Search Overtaking Organic Search?
Econsultancy recently did an article on how paid search results are dominating some search engine results pages. While this increases the overall value and revenue associated with the search engine results page, I’m not that optimistic that it increases the value for the search user. Here’s a screenshot of the “credit cards” search engine results page: Here’s a great infographic…
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Paid and Organic Search Marketing
Google is Burying the SEO Industry
I wrote the post, SEO is Dead, back in April. I still stand by that post… in fact, now more than ever. The purpose of the post wasn’t to attack search engine optimization as a viable online marketing strategy, the purpose was to drive marketers to move their focus away from the popular tactics associated with search engine optimization and…
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Analytics & Testing
Votigo Expands to a Complete Social Marketing Platform
Votigo has been around for a while with a no non-sense set of apps for Facebook contests. They’ve been slowly expanding their competitively priced platform, though, having now expanded their SaaS Platform to manage promotions, applications, conversations, social CRM, and analytics across social channels. Votigo services agencies, brands as well as enterprise customers. Votigo’s Key Features Promotions Manager – A…
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Content Marketing
Hearsay Content Exchange: Curation and Syndication
On a daily basis, our team is reviewing hundreds of sources of marketing data and sharing that data through our marketing and client channels. We utilize alerts, social monitoring and readers to find and review content – and then push that content to our audiences and customers using tools likeHootsuite and Buffer to share that data. It’s not enough for…
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Social Media & Influencer Marketing
Presentation: Going Social – The Business Edition
Yesterday, I presented to the local International Association of Business Communicators chapter. The audience dynamics were mixed between small and large companies. The attendees were business people who spanned social media – from newby to experienced social marketers. Going Social Each time I prepare a presentation, I go back through the history of presentations I’ve done in the past… dropping…
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Marketing & Sales Videos
Enterprise Collaboration using TWiki Workspaces
The importance of a smooth workflow and open communication can never be understated, especially in today’s hyper competitive world where speed, credibility and professionalism are the mantras for success. Yet many organizations function in a “silo culture” that does not encourage sharing information across roles, functions, or departments. Tools such as Twiki help enterprises to get out of such non-collaborative…
