Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Post Your Way To Facebook Success
Really appreciate that this infographic from Pagemodo, Post Your Way to Facebook Success , focuses on great content, consistency and concludes by discussing the opportunity to post when others are not. I grow weary of best time to post nonsense.…
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Respect My Authority
A couple of years ago, I stopped looking for fans and followers. I don't mean to say I didn't want to continue gaining a following. I mean that I stopped looking. I stopped being politically correct online. I stopped avoiding…
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What are the Wings of Your Marketing Strategy?
Yesterday, I started reading Nick Carter's book Twelve Seconds: The Lift Your Business Needs . I love the analogy of a business as flight in the book and Nick describes it thoroughly. One of the first discussions is lift .…
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Are You Customer Intelligent?
Friend, Patrick Gibbons, and his team at Walker Information have put together 10 statements about customer intelligence and dedicated a site, Be Customer Intelligent , where you can share stories on how customer intelligent you are. For years we have…
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Social Commerce Breakdown
I'm not sure why there are naysayers on social commerce... I believe folks (B2B or B2C) will make a purchase anywhere online. As long as the person wants or needs the product - and they trust the vendor - they'll…
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How We Use Social Tools in the Workplace
In a study from Microsoft on Social Tools Usage and Perceptions in the Enterprise , it appears that they've uncovered yet more evidence that women are much smarter than men. Men are more likely than women to say these restrictions…
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Freedom of the Blog
When we think about the modern press, we think about monstrous media corporations that have established ethics, standards and practices. In them we find fact-checkers, University-educated journalists, seasoned editors and powerful publishers. For the most part, we still look up…
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Five Digital Trends Shaking Up Europe
Big data, multi-channel, mobile and social media are all impacting online buying behaviors. While this infographic is focused on Europe, the rest of the world isn't too different . Big data is helping e-commerce providers predict purchase behavior and helping…
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The Evolution of Magento
Selecting an e-commerce platform is dependent upon a lot of variables. The number of products you're selling, the customization of those products available, the integration requirements, and the resources for enhancing and improving the platform all play a role. Magento…
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Migrate from CMS to CMS
WordPress, Joomla, K2, Drupal, TYPO3, Blogger, Tumblr... have you ever needed to migrate from one site to the other? We have and it's often torturous and requires a ton of manual effort. Not only that, but even once you have…