Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Dramatic Impact of Online Visual Storytelling
There’s a reason why we use so much imagery here at Martech Zone… it works. While the textual content is the focus, the imagery balances the pages and provides a means for readers to get an instant impression of what…
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How Are Marketers Using Social Media?
If you’re wondering how marketers are leveraging social media for their businesses, HubSpot pulled together an infographic snapshot to feature some of results from the 6,491 survey respondents of a survey executed by Moz. The data was released in a…
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Klout Scores Reinvented… and I Like It!
I had heard about Klout a while ago but didn’t pay much attention until I met some of the Klout team in Las Vegas. I tested it out and found that some of the scores were lacking. For instance, many…
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5 Point Email Marketing Holiday Checklist
It’s Fall which means back to school shopping is in full swing and students are on their way back to the classroom. However, Timing. Be aware that even though it’s only August, several people are already starting to look into…
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Website First Impressions
So many companies simply don’t perform well on the Internet due to the aesthetics of their site. Design may be one of the most under-rated investments you can make, mostly because it’s so difficult to measure the return. You have…
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Presentation: 10 Proven Tips to Leverage SlideShare
I’ve had incredible success with SlideShare over the years, but have noticed that many of our clients haven’t been as successful. I have over 313 followers on SlideShare with well over 50,000 views as well as a couple presentations that…
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What is Search Engine Spam?
We’ve been on a pretty big kick lately warning you about search engine optimization techniques that are going to get you in trouble. Even if your site isn’t suffering today, Google continues to modify it’s algorithms and test new ones…
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12 Steps of SEO Recovery
We love having some fun with Infographics, so with all the talk of SEO woes and even our own talk of the death of SEO, we decided to come up with a 12 Step Program for SEO Consultants and put…
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Social Response and ROI by Industry
This is a fantastic infographic from Demandforce, Socially Devoted to YOU (I can hear the tune!). While many companies are struggling to measure the return on investment, the data in this infographic points to a problem much, much deeper. People…
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Negative SEO Works!
Over a year ago, I wrote about the SEA industry… Search Engine Assassination. It didn’t really have a term associated with it until the most recent algorithm updates. It’s now known as Negative SEO… and Google may be in big…
