Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Marketing & Sales Videos
Video: What is a Brand?
The American Marketing Association (AMA) defines a brand as a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. It’s hard to find questions that are any simpler: Who are you? Why does your company exist? What makes you different from the competition? And yet, those are…
- Analytics & Testing
10 Mobile Strategy Considerations
Planning to embrace mobile engagement in a big way? There are many considerations that companies simply don’t anticipate or work to maximize their mobile strategies. Make sure to pay heed to the following tips: Seamless Technology – While technology for mobile engagement has still not arrived fully, companies should base their architecture around a cloud-based platform that brings together content,…
- Analytics & Testing
Affordable and Robust SEO Monitoring
We’ve had our eye on SERPS.com for a while now. Founder Scott Krager showed us the initial versions and we were really impressed. We’ve used our share of SEO monitoring tools before. However, SEO continues to change… and many tools just haven’t kept up. Scott’s team has embraced the change and really come up with a system that’s quite different……
- Content Marketing
Social Sharing Button Playground
What good is your content without enabling the ability for that content to be shared? I’m always surprised when I read an amazing page and there’s either no sharing buttons or it works improperly. If I click a share button and the title and description don’t come up, I’m typically too busy to make an edit and push it out…
- Mobile Marketing, Messaging, and Apps
Does Advertising in Social Games Work?
In terms of eyeballs and attention spans, no single distribution channel might compete with social gaming. People across the world spend about 200 million minutes a day playing Angry Birds. Zynga’s new game, Cityville, attracted 100 million users in its first month alone. Marketers may try to snatch a piece of the gaming pie by slipping in some casual games…
- Marketing Infographics
3 Ways Businesses Struggle with Mobile
Mobile adoption is skyrocketing but few businesses are responding. Those who are are seeing incredible results on their investment… those who are not are being left behind. The message in this infographic could not be any clearer. It’s the strategies, stupid. Even smart CIOs and well-managed enterprises are having problems as they embrace mobility. And while mobile devices and apps…
- Marketing Infographics
Social Local Mobile Behavior
Rocketfuel has produced this infographic with some details for mobile, social and local behavior. The intersection of social, local, and mobile marketing represents an early and still untapped opportunity for marketers. To make some sense of the SoLoMo landscape, we developed a SoLoMo infographic that combines the most pertinent industry research with our own primary research to share what you…
- Social Media & Influencer Marketing
10 Takeaways From Gary Vaynerchuk’s Speech On Customer Retention and the ROI of Social Media
I’m not sure I’ve heard a speech that more closely matched the way we work with our customers. Like many of the other folks I respect in the online marketing industry, Gary Vaynerchuk isn’t just blowing smoke with theory… he’s aggressively applied, tested, and fine-tuned his approaches to online marketing – and succeeded. This is a matter-of-fact style speech (warning:…
- Marketing & Sales Videos
Video: Social Media Revolution – The Parody
We’ve posted the series of social media revolution videos based off of Erik Qualman’s Socialnomics. They’re insightful and full of staggering statistics on how social media is changing the way we live, work and communicate with one another. This parody is too funny not to share, though. People say that when you touch on the truth… that’s when things get…
- Marketing Infographics
What’s a Facebook Friend Really Worth?
Facebook’s IPO has come and gone already and there’s no shortage of opinions floating around the blogosphere as to whether or not it was successful and what the future may hold for Facebook’s users. No matter your thoughts the fact remains Facebook raised $16 billion in an afternoon after raising their target price twice and had the 3rd largest IPO…
