Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Email Marketing & Automation
An Insider’s Look at the Future of Email Marketing Software and Services
One of the benefits of living and breathing a niche industry, like operating an email agency, is that it affords one the opportunity to ponder what the future may hold. The following is a future-vision of what email marketing will look like in year 2017 for practitioners, marketers and consumers alike. The Name of the Game Has Changed Fast forward…
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E-commerce and Retail
Free Shipping versus Discounting
I’m not so sure you can equate these two strategies of customer enticement. It seems to me that discounting is a great means of getting someone to your e-commerce site, but free shipping may be the way to increase conversion rates. I’m also curious how loyal bargain shoppers are. If you steeply discount, do folks some day return and purchase…
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E-commerce and Retail
Schedulicity: SaaS Appointment Integration
If you’ve not heard of Schedulicity, you will.. or you’ll be using it soon! Already up to 15,000 users, Schedulicity provides any business that sets appointments to easily incorporate online, facebook and mobile self-scheduling to their business. The system is very affordable… $19 per month for a single user or $34 per month for multiple users. The company was launched…
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Content Marketing
Why You Should Send Cards this Holiday
Our sponsors at SurveyMonkey released a holiday survey and found 63% of the 1,000 respondents will send holiday cards for the 2011 holiday season. In an age where text, twitter, and Facebook updates are the main form for daily personal updates, the holiday card remains the gold standard for the period in the year where people aim to keep traditions…
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Content Marketing
Slideshare – Quiet Giant of Content Marketing
According to ComScore, Slideshare has five times the traffic from business owners than any other popular websites – including LinkedIn, Facebook, Twitter and YouTube! Slideshare is now one of the top 150 sites on the web with 60 million visitors a month. Content on Slideshare is viewed across the web thanks to their embedding methodology to the tune of 3…
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Content Marketing
WordPress: Add a Top Message Bar
With the new site, I’d been looking for a top bar for WordPress for quite some time. Our last theme design actually had an entire section that could be pulled down that advertised our email subscription. This increased the number of subscribers so significantly that I incorporated the subscribe field directly into the header of the theme. Now I just…
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Email Marketing & Automation
Stop Assuming I Know You!
At least once or twice a week, I get some email that’s smartly crafted, personable, and I have absolutely not a single clue why I’m receiving the email or the company that sent it. It typically goes something like this: From: [Product] Subject: [Product] Version 2 Released! Hello [Product] User! We’ve been hard at work that last few months redesigning…
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Marketing & Sales Videos
Course: Social Marketing for Startups
Udemy is a video repository with classes on a number of topics that range from free to hundreds of dollars – but most of the videos are under $100 and well worth the value. I found this video, Social Marketing for Startups, that’s quite the bargain at $19! The course includes 6 lectures and has already been viewed by 1,194…
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Marketing & Sales Videos
Persuasive Unignorable Relevant Rememberable
PURRfect. Too funny and original not to share. Kudos to the team at John St, a talented agency out of Toronto Canada, for this unignorable video on catvertising! To stay on top of the ever-changing advertising landscape, john st. has opened the world’s first cat video division. With production, filming and seeding all in-house. Ask yourself, what can cat videos…
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Marketing Infographics
Building Authority for Search
I’ve been a long-time proponent of search engine optimization for quite some time, but my own experiences recently with Martech have honestly curbed my excitement. I used to think that SEO was the ideal means of growing traffic because it was something you could control. That’s true to an extent, but it can only take you as far as the…
