Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Content Marketing
Affordable Market Research from Market Tools
Last month SurveyMonkey joined Martech Zone as our technology sponsor. We’ve had a great time using their easy survey tools and, most of all, learning how to design polls and surveys that produce results. It wasn’t until our interview with the great folks on their team that we realized SurveyMonkey was much more than a survey solution, though. Parent company…
-
Marketing Infographics
Preparing for the 2020 Workforce
Cisco interviewed college students and young professionals from around the world to see exactly what the Internet means to them. The results can be found in the Cisco Connected World Technology Report. The report show a new way of prioritizing our lives. Many respondents cite a mobile device as the most important technology in their lives Seven of 10 employees…
-
Marketing Infographics
The Rise of Mobile Advertising
Over 1 million iOS and Android devices activated everyday! There’s a reason why we spend so much time focused on Mobile Marketing. It’s not the sheer numbers, either. Behavior of consumers and businesses are changing – we read our email on mobile devices now. We research companies while we’re waiting for the next flight. We participate in social media and…
-
Marketing Infographics
Small Business Social Media Usage and Results
CrowdSPRING has published this infographic on small business social media habits. When I first saw the stats on usage, I was a bit taken aback at how low usage stats are for small business. Take a deeper look and I suppose it’s no surprise, though. It’s very resource intensive to run a successful small business so sustaining a social media…
-
Social Media & Influencer Marketing
66% of Facebook Users LIKE the New Changes!
It’s not a scientific survey of any sort… just a SurveyMonkey online survey of readers and followers of Martech Zone. However, judging by the response, you folks like the changes that Facebook has implemented. There’s still a third of folks out there that were ticked off by such a drastic change. In my opinion, I think two things are happening…
-
Social Media & Influencer Marketing
Facebook is a Frat House, Google+ a Sorority
I’ve finally found a near-perfect analogy for Facebook and Google+, and really for all things social media marketing. Facebook is a frat house, and Google+ a sorority. Both the male and female sides of the Greek system have several aspects in common. Consider the following benefits: Camaraderie and life long friendships Professional networking opportunities Community engagement among like-minded people Those…
-
Content Marketing
Noob Guide to Online Marketing
Although this infographic states that it’s a noob guide, it’s actually quite a thorough look at the strategies involved in developing an inbound marketing strategy online. The channels described include email marketing, lead generation, organic search, paid search, social media, optimization and analytics. The infographic is pretty stunning – and a great checklist for every online marketer. The only glaring…
-
Content Marketing
D&B360 Makes CRM Workflow More Powerful
Dun & Bradstreet has long been the gold standard of quality business data. I’ve been working on and off with D&B for over 20 years. D&B has a cloud-based solution, D&B360, that provides access online directly to D&B’s data. D&B360 integrates directly with the top CRMs to augment customer data with Dun & Bradstreet’s database of over 200 million companies…
-
E-commerce and Retail
An E-commerce Plugin For WordPress: WooCommerce
If you haven’t had the chance yet to work with WooThemes, a fantastic theming membership for WordPress themes, you should. They do some amazing work. We had a developer package with them for quite a while before we started building out custom themes from the ground up. WooThemes has released a very clean, comprehensive and simple to use ecommerce integration…
-
Marketing Infographics
Does Facebook Work for Small Business?
A recent survey of small business owners was conducted to discover how businesses are using Facebook pages. The results show that, while only half of respondents use the social network, a significant number of users report increased revenue as a result. Small businesses are using Facebook to share basic information, share content, have conversations with customers, provide support and hold…
