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Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • non profit social media

    Nonprofits and Social Media Results

    We've worked with several nonprofits over the years and it always seems that there are two kinds of nonprofit budgets... zero or tons. With both, I've honestly been surprised at how few have incorporated social networking and social media into…

  • cost website testing

    Costs of Website Testing

    Monetate has put out an informative infographic on what to think about and how to justify the expense of a website testing tool. It's a comprehensive look at the challenges, costs, impact, direct costs, indirect costs and opportunities that website…

  • viral marketing infographic

    Anatomy of Going Viral

    Having seen ten times as many viral strategies die than survive, I'm not sure I'm a huge believer that there's some sort of viral winning algorithm. True that some agencies are much better than others... but I don't believe that…

  • 3 Take-Aways from 5 Keys to Exceptional Email Marketing | Marketing Tech Blog

    3 Take-Aways from 5 Keys to Exceptional Email Marketing

    According to the 2012 MarketingSherpa Benchmark Survey , several companies are likely to increase their email budget by more than 30% in 2012. However, Delivra is finding that most companies are still struggling with the same fundamental tactics of email…

  • mobile data growth fcc

    The Impending Mobile Data Spectrum Shortage

    We may see some noticeable changes in the way that our mobile devices communicate in the next few years. Push technologies that are constantly communicating between servers and mobile devices are beginning to eat up the limited bandwidth we currently…

  • Return on Influence by Mark Schaefer

    Visibility and Rewards through Influence

    Mark Schaefer's 1 is one of the first serious attempts to map the terrain of online influence and explain why it matters in the modern business landscape. Long before influencer marketing became a standard line item in marketing budgets, Mark…

  • Pinterest Backlinking Strategy for Organic Search Ranking and SEO

    Using Pinterest to Engage Users and Backlink To Improve Organic Rankings

    Pinterest has become the newest big thing in social networks. Pinterest, and others, like Twitter and Facebook, grow a user base faster than the users can learn how to use the service, but a huge user base means that ignoring…

  • SurveyMonkey Survey Validation

    Who’s Answering Your Survey? Validation Made Simple

    Soliciting consumer feedback before, during, and after launching a new business venture is a great way to figure out how you measure up in the eyes of your customers. You never want to assume you know how your target market…

  • inbound marketing explosion

    Inbound Marketing Explosion

    As an inbound marketing agency , we think it's exciting to be agents on the front side of the incredible change in the agency industry. From vendors to designers, everyone is paying much more attention to the big picture of…

  • social landscape guide

    CMO launches an Interactive Guide to the Social Landscape

    CMO.com has launched a very detailed interactive guide to the social landscape for 2012. The guide walks through each social platform, from bookmarking to networking, and details how the medium assists with customer communication, brand exposure, traffic to your site…

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