Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Nonprofits and Social Media Results
We've worked with several nonprofits over the years and it always seems that there are two kinds of nonprofit budgets... zero or tons. With both, I've honestly been surprised at how few have incorporated social networking and social media into…
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Costs of Website Testing
Monetate has put out an informative infographic on what to think about and how to justify the expense of a website testing tool. It's a comprehensive look at the challenges, costs, impact, direct costs, indirect costs and opportunities that website…
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Anatomy of Going Viral
Having seen ten times as many viral strategies die than survive, I'm not sure I'm a huge believer that there's some sort of viral winning algorithm. True that some agencies are much better than others... but I don't believe that…
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3 Take-Aways from 5 Keys to Exceptional Email Marketing
According to the 2012 MarketingSherpa Benchmark Survey , several companies are likely to increase their email budget by more than 30% in 2012. However, Delivra is finding that most companies are still struggling with the same fundamental tactics of email…
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The Impending Mobile Data Spectrum Shortage
We may see some noticeable changes in the way that our mobile devices communicate in the next few years. Push technologies that are constantly communicating between servers and mobile devices are beginning to eat up the limited bandwidth we currently…
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Visibility and Rewards through Influence
Mark Schaefer's 1 is one of the first serious attempts to map the terrain of online influence and explain why it matters in the modern business landscape. Long before influencer marketing became a standard line item in marketing budgets, Mark…
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Using Pinterest to Engage Users and Backlink To Improve Organic Rankings
Pinterest has become the newest big thing in social networks. Pinterest, and others, like Twitter and Facebook, grow a user base faster than the users can learn how to use the service, but a huge user base means that ignoring…
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Who’s Answering Your Survey? Validation Made Simple
Soliciting consumer feedback before, during, and after launching a new business venture is a great way to figure out how you measure up in the eyes of your customers. You never want to assume you know how your target market…
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Inbound Marketing Explosion
As an inbound marketing agency , we think it's exciting to be agents on the front side of the incredible change in the agency industry. From vendors to designers, everyone is paying much more attention to the big picture of…
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CMO launches an Interactive Guide to the Social Landscape
CMO.com has launched a very detailed interactive guide to the social landscape for 2012. The guide walks through each social platform, from bookmarking to networking, and details how the medium assists with customer communication, brand exposure, traffic to your site…
