Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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What Works for Social Sharing
Our content marketing platform client, gathered data across Facebook, Twitter, and LinkedIn to see what works best for social sharing in terms of time, day of the week, and what to say. While a lot of these findings are not…
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WordPress for Small Business
While there's a ton of folks in the industry that push WordPress, it can be daunting for a small business without tech savvy to take on building out their WordPress instance. This is a great infographic that walks a person…
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Your Spin Drives Scrutiny and Distrust
I'm 44 years old now and I always remember my parents and grandparents saying they'd never seen an uglier election... with each election. I'm not sure that elections actually get uglier, I think a possibility may be that we simply…
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Blueprint for the Testable Landing Page
One of the most popular infographics that we've seen was released by our technology sponsors, Formstack , called Landing Page Best Practices . Formstack is an incredibly easy-to-use online form builder with the ability to actually build out landing pages…
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Content 4.0 From Awesome to Many
I'm not sure that content is truly evolving as this Infographic would theorize, but I do believe that there's incredible competition for great content and technology is evolving at a pace that requires businesses to invest in great content. Or...…
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What Web Analytics 2.0 Taught Me About Understanding My Visitors
As marketers, we talk endlessly about traffic and how to get more of it, how to convert it, and how to measure it. But few of us truly understand who our visitors are and why they are coming to our…
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GoodData: SaaS On Demand Business Intelligence
As marketers, we're deluged with data. Just yesterday I was developing an SEO progress report that brought me from rank tracking , Webmasters data , Google Analytics data and HubSpot to incorporate the key metrics and align the reporting to…
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I Don’t Want to Hear Your Damn Story
Time for a rant. The new buzzword all over social media and content marketing space is storytelling . We've shared some infographics on storytelling versus corporate speak and visual storytelling ... and I'm a fan of storytelling. With the right…
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Why Your Next Business Computer Should Be a Mac
I've been a fan boy since my friend Bill purchased me an Apple TV. Before you knew it, I had a home full of Macs and my business is now all Macs. Coming from the PC world, there have been…
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Small Business Marketing Cycle Toolbox
Our technology sponsor, Formstack (for online form building ), built than incredible infographic providing guidance on the strategies and tools that a small business can leverage. Each of the tools are cost effective and easy to use. Developing a marketing…