Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Anatomy of Content Marketing
This ContentPlus Infographic: The Anatomy of Content Marketing , shares some great statistics on why you'd want to employ a content marketing strategy for your company, including increased visibility, wider reach, word of mouth marketing, return on investment and building…
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Half of Companies Polled have a Google+ Page
We ran a SurveyMonkey poll on our sidebar for the last few weeks to get a clear picture of how many companies had adopted a Google+ page. The poll results were a perfect split... only 50% of readers said their…
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The Art of Clients Falling in Love
On the way to work yesterday, I listened to Dave Ramsey speak to Joe Beam, author of The Art of Falling in Love . Joe said there were three key elements to falling in love... commitment, intimacy, and passion. https://youtu.be/TtOG4wXdv8c?si=WSdX_iLsKtkME9i6…
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Words to Avoid in Emails
I felt a little better about my own email habits after reading seeing this infographic from Boomerang. The average email user receives 147 messages every day, and spends more than 2 and a half hours on email per day .…
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Social Media Salaries Guide
Whether you're a strategies, specialist, brand manager, marketing manager, social media manager or a content writer, Onward Search is tracking your salary range and now sharing them in this infographic on US salaries. The news isn't that good, though, given…
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Create Tests Easily with Verify
While analyzing some real-time alerts today on marketing automation for our client, Right On Interactive, Marty Thompson came across a link to a testing site called Verify . It's a very affordable testing site that has a ton of features…
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How Information Overload is Hurting Productivity… And How To Cope
The influx of information can be overwhelming. With the advancement of technology and the need to stay connected, employees often struggle to manage the constant data flow. The phenomenon, known as information overload , significantly impacts productivity and the quality…
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We’re a Top 10 Social Media Blog!
It's always amazing to be recognized by your peers - but today really takes it up a notch! Michael Stelzner's Social Media Examiner blog is, by far, one of the most popular, well-branded and well-managed social media blogs on the…
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Free Speech Doesn’t Protect Your Reputation
Sam Montgomery is a reader of Martech Zone and contacted me regarding a story of a young football talent named Yuri Wright. Yuri was actively being recruited by Michigan State... up until some folks read his tweets. The tweets are…
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The Book Every Analytics Professional Must Read
A few years ago my good friend Pat Coyle, who owns a sports marketing agency , encouraged me to read Moneyball . For one reason or another, I never put the book on my reading list. A few weeks ago…
