Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Argyle Social: Conversion Tracking and Social Media
For quite a while, friend and colleague Jason Falls has been partnering and touting the abilities of Argyle Social. Jay Baer is a fan as well. We have been using a variety of tools and even whitelabeled one for our social media agency work. It was an okay platform but pricing was nuts. Jason introduced the great folks at Argyle…
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Poll Results: How Optimistic Are We About Apple?
Last week’s poll came at a solemn time but it had to be asked… do people think that Apple would survive without Mr. Jobs at the helm? It’s an important question for folks in the marketing industry for a few reasons… first is the hardware the supports much of the digital publishing industry, second is supporting Apple goods (iPads, iPhones,…
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Don’t Discount Traditional PR
We’re presenting at a regional conference today and I’m listening to a PR presentation. Public relations has taken a hit economically, but the PR agencies that have developed strong relationships with major media are thriving. Our agency has partnered with a firm, Dittoe PR, for over a year right now and we’ve had incredible results. One of our clients had…
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Learn to Play Nice
If you look back at the history of this blog, you’ll find that we get excited about finding new technologies and educating our readers on them. Unless a company is doing something immoral or just plain stupid, we’re typically positive in our approach. I don’t want this blog to get so big that we can bury some companies while promoting…
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Where People Use Their Smartphones
Tatango, an SMS Marketing company, has come out with another infographic that’s quite simple but disturbingly revealing on how smartphones have permeated our lives and activities. I wish movie theaters would install signal blocking devices that would render any mobile phone useless in a movie theater. Leave it in the car, people! Seriously! What do you think? Are smartphones making…
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Thank You, Mr. Jobs
My obsession with Apple started when my friend Bill Dawson and his wife, Carla Ybarra-Dawson bought me an AppleTV. That was the beginning… now my kids have MacBook Pros and iPhones, and my office is filled with Cinema Displays, iPads, another AppleTV, an iMac, and a Mac Mini Server. I’ve also accumulated quite a collection of Apple devices (that still…
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Consumer vs Business Behavior in Social Media
SurveyMonkey surveyed decision-makers in U.S. businesses with less than 1,000 employees and consumers to understand their use of social media, particularly Facebook, to interact. A SurveyMonkey online survey was used to collect and analyze the data, and the results were published: Marketing in a Digital World SMB & Consumer Survey Results, 2011. In total, 1180 small and medium-sized business (SMB)…
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Affordable Market Research from Market Tools
Last month SurveyMonkey joined Martech Zone as our technology sponsor. We’ve had a great time using their easy survey tools and, most of all, learning how to design polls and surveys that produce results. It wasn’t until our interview with the great folks on their team that we realized SurveyMonkey was much more than a survey solution, though. Parent company…
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Preparing for the 2020 Workforce
Cisco interviewed college students and young professionals from around the world to see exactly what the Internet means to them. The results can be found in the Cisco Connected World Technology Report. The report show a new way of prioritizing our lives. Many respondents cite a mobile device as the most important technology in their lives Seven of 10 employees…
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The Rise of Mobile Advertising
Over 1 million iOS and Android devices activated everyday! There’s a reason why we spend so much time focused on Mobile Marketing. It’s not the sheer numbers, either. Behavior of consumers and businesses are changing – we read our email on mobile devices now. We research companies while we’re waiting for the next flight. We participate in social media and…
