Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
We’re a Top 10 Social Media Blog!
It's always amazing to be recognized by your peers - but today really takes it up a notch! Michael Stelzner's Social Media Examiner blog is, by far, one of the most popular, well-branded and well-managed social media blogs on the…
-
Free Speech Doesn’t Protect Your Reputation
Sam Montgomery is a reader of Martech Zone and contacted me regarding a story of a young football talent named Yuri Wright. Yuri was actively being recruited by Michigan State... up until some folks read his tweets. The tweets are…
-
The Book Every Analytics Professional Must Read
A few years ago my good friend Pat Coyle, who owns a sports marketing agency , encouraged me to read Moneyball . For one reason or another, I never put the book on my reading list. A few weeks ago…
-
Email Acquisition Exchange with ividence
Email continues to be a dominating force in the online marketing industry. While technology has infused itself into virtually every other aspect of online marketing, email seems to be the one that has barely moved in two decades. Recent advances…
-
PIPA/SOPA: How Free Content Might Kill Us
Many companies are blacking out their sites in an effort to fight the Protect IP (PIPA)/SOPA Act that's under review here in the United States. Rather than climbing onboard the wagon and shutting down my site, I thought it would…
-
What Digital Technology is Killing
The digital age has ushered in significant transformations, rendering several technologies obsolete while simultaneously revolutionizing others. This infographic video from Eric Qualman lists almost 50 different technologies that are now obsolete or transformed by digital media. https://www.youtube.com/watch?v=Nwwq3l39lqk Research for Eric's…
-
Which End of the Sales Funnel?
Marketing strategies are often designed to find more leads or upsell current customers. One of the issues we often find with clients is that they're often working on the wrong end of the sales funnel. Many companies get less visitors…
-
Cross Browser Testing Made Easy
If you're in web development or web design, you know that one of the most frustrating tasks upon completing a beautiful design is actually ensuring that it works across all browsers. Not only can the browser and operating system severely…
-
4 Tips For Businesses To Better “Socialize” On Social Media
If you’re reading Martech Zone , chances are someone has clued you in already to the fact that it’s going to be more critical than ever to get your business social this year. A recent survey revealed that 40% of…
-
How Much Does SEO Cost?
SEOmoz released data from over 600 agencies that perform SEO for their clients. AYTM took the data and put it into a infographic, How Much Does SEO Cost? . One takeaway that was outstanding to see: Pure "SEO" consultants/agencies may…
