Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Email Best Practices for the Holiday Season
Consumers love email marketing. In fact, when surveyed, consumers state that email is one of their favorite means of getting offers and discounts from the businesses that they work with. This holiday season will be no different and you need…
-
Ways to Target Your Website Traffic
We’re behind on customization of our mobile and iPad versions of the new theme on Martech… it’s in the works, though! One thing you will notice is that, based on the categorization of the post, we have different advertisements on…
-
Mobile Sites, Apps, SMS & QR Codes – Luxury or Required?
By 2015, the mobile Internet will overtake desktop usage and in the last year its use has doubled. More and more decision makers are utilizing the mobile web in order to access the information they need to make buying choices.…
-
The Rise of Inbound Marketing
Rich with graphics and statistics, this is a fantastic infographic from Voltier Digital that explains the difference between inbound marketing and outbound marketing. As consumers continue to flock to the Internet, the Internet marketing industry continues to evolve. In a…
-
Where Is Your Loyalty?
Loyalty is defined as the quality of being loyal to someone or something. Have you ever noticed how loyalty is discussed, though? We talk about how customers are loyal, how employees are loyal, how clients are loyal, how voters are…
-
Facebook Failures
Last week we shared Facebook’s Security infographic that showed the security measures and statistics that Facebook has developed and documented. It’s not all unicorns and rainbows, though! Facebook has had its share of embarrassments and reversals over the years. There’s…
-
Nokia Advertising… Windows Phone Next
Both Nokia and Microsoft have lost quite a bit of momentum in the United States mobile market, a market dominated by iPhone and Android. People shouldn’t be counting out either organization just yet. First, Nokia dominates the international market (40%)…
-
Numbers Matter
I’ve heard well-respected social media folks say, “Don’t pay attention to the number of followers you have.” and “it doesn’t matter how many fans you have”. They’re wrong. If it didn’t matter, we wouldn’t be counting them. We count everything……
-
Facebook Security by Facebook!
Facebook continues to enhance security features it seems on an ever more frequent basis. Per their stats, the improvements are working and reducing issues. It’s a monumental effort including stopping over 600,000 compromised logins per day! The security features aren’t…
-
iPhone versus Android Social App Usage
The people over Onavo put together this great infographic on mobile social application usage by mobile platform. A couple of the more interesting takeaways: iPhone owners use Facebook much more than Android users. 90% vs. 63% respectively. iPhone owners use…
