Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Developing a Persona is Sculpture, not Casting
Companies and individuals are often overzealous in the protection of their brand or persona online. The old school of marketing taught us that everything about our brand had to speak to perfection… and that perfection was what sold. We had perfect logos, perfect packaging and perfect slogans to go with them. The old school of marketing often disappointed, too, though.…
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Content Marketing
The Fastest and Easiest Means of Speeding Up Your Site
Through our hosting provider, I was introduced to CloudFlare. I was absolutely astonished at the service… especially the starting price (free). When I worked for a major SaaS provider, we configured geocaching services and it cost us tens of thousands of dollars a month. CloudFlare isn’t built for a SaaS provider, but it’s perfect for your website or blog. CloudFlare…
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Content Marketing
Where to Focus Your B2B Marketing
Econsultancy just released their August 2011 report of B2B Internet Statistics, detailing the most recent finds on online marketing, e-commerce, the Internet, and related digital media. While the report offers a lot of great findings, here are some interesting statistics that really stood out: Industry events and tradeshows remain critical for B2B marketers. In 2010, 85% of marketers invested in event…
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Marketing & Sales Videos
The Power of the Twenty Eleven WordPress Theme
Over the weekend, I switched my WordPress theme back to Twenty Eleven. I can honestly say that I’m happy with the design now. I’ve tailored it to my liking and I didn’t even have to touch the code. Now don’t get me wrong, there are times when I love diving right into a theme and hacking the crap out of…
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Marketing Infographics
Women are from RIM, Men are from Google
Who knew that devices, platforms, apps and even click-through rates (CTR) differ between males and females on mobile devices? Inneractive recently released this marketing infographic that speaks to the differences. Inneractive has built a real-time revenue maximization engine that continually works to make sure that you get the highest fill rate and eCPM possible at every moment. Two key findings:…
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Marketing & Sales Videos
The Future of Interactive 360 Degree Video
This is a pretty amazing technology when you start to think about the possibilities. Perhaps you could record multiple storylines and have the user click and enter the next. Could make for one heck of a horror movie! 🙂 See the world like never before with 360° video. Can you imagine? People like to look at 360° photos of the…
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Email Marketing & Automation
What Annoys People About Emails
The folks at ccLoop have put together this infographic on what annoys people about email. 95% of U.S. online consumers use email for communication and business. It’s a great tool to interact and reach new, existing, and future clients. However, email is not without its annoyances. Despite these issues, email has never been replaced and will continue to grow in…
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Content Marketing
21 Marketing Terms to Impress and Annoy Your Colleagues
I was at home catching up on some reading tonight. I’m a pretty simple guy, so whenever I hit some new terminology, I often click over to a search engine or dictionary to figure out what I’m reading. I’m also getting up there in years… so after I read what it is, I roll my eyes and go back to…
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Marketing Infographics
Google’s Search Result Quality War
SEO.com has released an infographic on Google’s efforts to provide quality search results high. It’s an interesting look back at the key initiatives that Google has undertaken to combat sites from undeservedly dominating search results. While this may not seem like it would impact you, it actually does. Ensuring that your site or your clients’ sites are following the best…
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Mobile Marketing, Messaging, and Apps
Skype on the iPad
I still remember when tablets were thought of as a bit outside the norm. However, there’s so many applications that are transforming their user interfaces and convenient on a tablet that behavior is changing. Just today I left my laptop at home while I went over to Barnes and Noble. I brought my iPad over there and got through quite…
