Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Top 20 Marketing Automation Solutions
Marketing automation is becoming a conversation we're having with clients more and more each week. Today we discussed HubSpot (used by a customer), Act-On (which we implemented for two of our customers) and Optify with a client and I was…
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An Insider’s Look at the Future of Email Marketing Software and Services
One of the benefits of living and breathing a niche industry, like operating an email agency , is that it affords one the opportunity to ponder what the future may hold. The following is a future-vision of what email marketing…
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Free Shipping versus Discounting
I'm not so sure you can equate these two strategies of customer enticement. It seems to me that discounting is a great means of getting someone to your e-commerce site, but free shipping may be the way to increase conversion…
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Schedulicity: SaaS Appointment Integration
If you've not heard of Schedulicity , you will.. or you'll be using it soon! Already up to 15,000 users, Schedulicity provides any business that sets appointments to easily incorporate online, facebook and mobile self-scheduling to their business. The system…
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Why You Should Send Cards this Holiday
Our sponsors at SurveyMonkey released a holiday survey and found 63% of the 1,000 respondents will send holiday cards for the 2011 holiday season. In an age where text, twitter, and Facebook updates are the main form for daily personal…
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WordPress: Add a Top Message Bar
With the new site, I'd been looking for a top bar for WordPress for quite some time. Our last theme design actually had an entire section that could be pulled down that advertised our email subscription . This increased the…
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Stop Assuming I Know You!
At least once or twice a week, I get some email that's smartly crafted, personable, and I have absolutely not a single clue why I'm receiving the email or the company that sent it. It typically goes something like this:…
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Persuasive Unignorable Relevant Rememberable
PURRfect. Too funny and original not to share. Kudos to the team at John St , a talented agency out of Toronto Canada, for this unignorable video on catvertising ! To stay on top of the ever-changing advertising landscape, john…
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Building Authority for Search
I've been a long-time proponent of search engine optimization for quite some time, but my own experiences recently with Martech have honestly curbed my excitement. I used to think that SEO was the ideal means of growing traffic because it…
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Don’t Put Email on the Back Burner!
In the last Delivra guest post for Martech, Neil included a survey asking you all what some of the main obstacles were that you were facing with your email programs. One of them was the lack of time to accomplish…
