Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Long-Tail Keywords: Don’t Just Focus on the Tip of the SEO Iceberg
One of the SEO companies used to have a photo of an iceberg on their homepage. I love the analogy of an iceberg regarding search engine optimization. A recent conversation with a client regarding their ROI on SEO held some concerns that they only got a handful of unique visitors in the last year for the keyword phrase we were…
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8 Reasons Why Visitors Leave Your Site
KISSmetrics lays out the top 8 reasons that visitors leave your website: Visitors are frustrated by complex or inconsistent navigation. Visitors are distracted by popup, flash, and other ads that divert attention. Visitors can’t find what they are looking for due to poorly structured content. Visitors are surprised by video or audio that starts automatically in the page. Visitors are…
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Integrate Chat with your Site in 5 Minutes
Over at WP Engine, I noticed they were running a really nice online chat program that popped up after about 45 seconds on the site. More and more of our clients had been asking for such a solution, so I did some digging and was surprised what I found! SnapEngage is a ridiculously simple Chat program for your website that…
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Developing a Persona is Sculpture, not Casting
Companies and individuals are often overzealous in the protection of their brand or persona online. The old school of marketing taught us that everything about our brand had to speak to perfection… and that perfection was what sold. We had perfect logos, perfect packaging and perfect slogans to go with them. The old school of marketing often disappointed, too, though.…
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The Fastest and Easiest Means of Speeding Up Your Site
Through our hosting provider, I was introduced to CloudFlare. I was absolutely astonished at the service… especially the starting price (free). When I worked for a major SaaS provider, we configured geocaching services and it cost us tens of thousands of dollars a month. CloudFlare isn’t built for a SaaS provider, but it’s perfect for your website or blog. CloudFlare…
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Where to Focus Your B2B Marketing
Econsultancy just released their August 2011 report of B2B Internet Statistics, detailing the most recent finds on online marketing, e-commerce, the Internet, and related digital media. While the report offers a lot of great findings, here are some interesting statistics that really stood out: Industry events and tradeshows remain critical for B2B marketers. In 2010, 85% of marketers invested in event…
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The Power of the Twenty Eleven WordPress Theme
Over the weekend, I switched my WordPress theme back to Twenty Eleven. I can honestly say that I’m happy with the design now. I’ve tailored it to my liking and I didn’t even have to touch the code. Now don’t get me wrong, there are times when I love diving right into a theme and hacking the crap out of…
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Women are from RIM, Men are from Google
Who knew that devices, platforms, apps and even click-through rates (CTR) differ between males and females on mobile devices? Inneractive recently released this marketing infographic that speaks to the differences. Inneractive has built a real-time revenue maximization engine that continually works to make sure that you get the highest fill rate and eCPM possible at every moment. Two key findings:…
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The Future of Interactive 360 Degree Video
This is a pretty amazing technology when you start to think about the possibilities. Perhaps you could record multiple storylines and have the user click and enter the next. Could make for one heck of a horror movie! :) See the world like never before with 360° video. Can you imagine? People like to look at 360° photos of the…
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What Annoys People About Emails
The folks at ccLoop have put together this infographic on what annoys people about email. 95% of U.S. online consumers use email for communication and business. It’s a great tool to interact and reach new, existing, and future clients. However, email is not without its annoyances. Despite these issues, email has never been replaced and will continue to grow in…
