Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
The Secret to Successful Email List Rental & Email Newsletter Advertising
If you're an advertiser who has, or is planning, to include 3rd-party email into your marketing mix this post will help to use the email marketing channel more successfully and get a better ROI, with smaller budgets. In the end, it will help list owners, too. After all a happy advertiser is a repeat advertiser.
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Marketing Books
Why Your Business Should Use Twitter
Many businesses continue to struggle with why they should use Twitter. Pick up a copy of Twitterville: How Businesses Can Thrive in the New Global Neighborhoods by Shel Israel. It’s a fantastic book that documents the birth and growth of Twitter as an incredible new medium for businesses to communicate through. As I was reading the book, Shel mentions several…
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Content Marketing
99Designs: Unlock Your Business’s Creative Potential Quickly and Affordably
Businesses need eye-catching designs to stand out from the competition. Whether launching a new product, revamping your website, or creating a memorable brand identity, having the right design can make all the difference. That’s where 99Designs comes in, offering a revolutionary platform that connects businesses with professional designers from around the globe. One of the standout features of 99Designs is…
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Happy #tweetsgiving and #indytweetsgiving
As I look back at the last year, it’s nothing short of amazing. Thanksgiving isn’t really a holiday at all without first thanking God… thank-you God! You’ve truly blessed me and my family this year. My son and daughter are the greatest gifts I’ve ever received in my life. I’m not always the best father in the world – sometimes…
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Content Marketing
Masterful Branding: West Baden
My husband, the fabulous and talented creative director Steve Nealy (shameless plug), and I spent a few days this week at the historic West Baden Springs Hotel in southern Indiana. Let me say before I get into the meat of this that if you live within a drive (or even beyond) of this hotel and the rest of the French…
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Mobile Marketing, Messaging, and Apps
You Are Not Your User
If you are an expert in your business, you know more than almost anyone about what you do and about the details of your product. Your product, by the way, can be a service, a website, or a tangible good. Whatever constitutes your product, you can likely see your expertise and genius in every part of it. The problem is…
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Content Marketing
You’re Not Sexy, Now What?
We once had someone tell us that we, or rather our form building application, wasn’t “sexy”. In some respects I guess that person was right. Forms, by themselves are not sexy, but to the people who use them and depend on them to gather data, they are, if not sexy, pretty damn important. So how do you, a business owner,…
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Sales Enablement, Automation, and Performance
I Have No Competition
I know that sounds arrogant. I don’t mean it that way. Whenever anyone mentioned competition at a company I worked at, I scoffed. I always have. Someone told me once that it’s impossible to look behind you and still race forward at top speed. I believe fear paralyzes companies. I believe in co-opetition. I’m not advocating ignoring your competition… every…
