Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
The Cobblers Children Have No Shoes
Yesterday I met with a marketing professional here in town. It was a great meeting and I truly appreciated some tough feedback I received about my corporate site. Simply put, I had put up a really crappy single page site…
-
Is ChaCha Smarter than Google?
Like many folks, I underestimated the power of ChaCha . A lot of people thought that ChaCha has been a crazy experiment. People have joked about the ChaCha guides just looking stuff up on Google and responding with it. Working…
-
Three easy ways to start monitoring your brand online
If you have been following social media trends at all, you've probably heard a lot about joining "the conversation" and how to participate. You may have also heard the warning: "people are talking about your company whether you are there…
-
Reading Between the Clicks: What Digital Body Language Reveals About Your Customers
Digital communication now defines how customers and businesses connect. Steven Woods’ Digital Body Language: Deciphering Customer Intentions in an Online World reveals how to interpret the online behaviors that replace traditional, face-to-face cues. It is a guide for marketers and…
-
Prepping Your Photos For The Web: Tips and Techniques
If you write for a blog, manage a website, or post to social networking applications such as Facebook or Twitter, photography probably plays an integral part of your content stream. What you may not know is that no amount of…
-
How to Fake the Numbers: Lessons from Twitter and Facebook
1.webp" class="alignright" align="right">I once wrote a satirical post that 3.24% of Facebook users are dead . My point was pretty simple, Facebook continues to inflate their numbers by counting the number of total accounts rather than accounts with recent usage.…
-
Marketing Blog Likes and Dislikes
1.webp" class="alignright" align="right">Marketing Blogs are on my daily digest schedule. I follow marketing bloggers on Twitter and have a bazillion marketing blog feeds in my reader (which I never keep up with). I often read a blog and stop within…
-
5 Keys to Your Successful Personal Brand
I had a conversation with one friend today and got an email from another asking my advice on how to build their personal brand... and ultimately profit from it. This may be a topic that's better answered by friend Dan…
-
Content Science: Turn your Plain Jane links into Killer Contextual Content
What do the Washington Post , BBC News , and New York Times have in common? They're enriching the content presentation for links on their websites, using a tool called Apture . Rather than a simple static text link, Apture…
