Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • seo

    Not All SEO Professionals Are Created Equal

    While I was at a content management platform I cofounded, I was often confronted by SEO professionals who liked to challenge every little thing across the application. At issue was that these folks were used to working on a set…

  • google search momentum

    How to Move Your Blog and Retain Search Momentum

    If you have an existing blog, chances are that you have search engine authority built to that domain or subdomain. Typically, companies simply start a new blog and abandon their old one. If your old content is lost, this could…

  • facebook light

    Causes: Charity + Facebook = WIN!

    I’m not a fan of Facebook, that probably won’t change anytime soon. Aside from the ridiculous ads that won’t go away no matter how many times I ask (see screenshot below), Facebook is a closed system – they want all…

  • Keys to B2B Blogging

    5 Keys to B2B Blogging

    This week I’m working on a presentation for the Webtrends Engage conference. My topic is quite specific and the time slot is very brief (10 minutes), so it’s challenging me to do one heck of a presentation! I’ve been asked…

  • copernicus

    Is Copernicus or Aristotle Running Your Business?

    There are several businesses I work with… and I think the ones I enjoy the most are the ones who recognize that they are not as important as their customers are. Some of the others don’t even acknowledge that there…

  • The Story of Rudolph the Red-Nosed Reindeer

    Sometimes Marketing Coal Produces Diamonds

    Marketers spend much of the Holidays being villainized and accused of commercializing the season. After watching my nieces monitor NORAD for Santa’s progress globally, I thought it might be worth reflecting on marketing’s positive contributions to the Holiday season. Although…

  • Football

    Dropping the Super Bowl for Digital Media

    1.webp” alt=”Technology and Marketing” align=”right” border=”0″ /> More and more businesses are embracing technology when it comes to their marketing strategies. When Pepsi pulled out of the Super Bowl, traditional journalists called it a gamble. Not advertising in the Super…

  • Customer Service: Side with your customers

    Side With Your Customers

    On a recent call to a major telecom company, which I won’t mention (their logo looks like a blue death star), I was infatuated with my customer service representative (CSR). Shocking, I know. Throughout the call, she actually listened to…

  • incognito

    Checking Your Site’s Rank with Personalized Search

    One of my clients called last week and asked why, when she searched, her site was first in the rankings but another person had her down the page a bit. If you hadn’t heard the ruckus, Google has turned on…

  • Are you an elephant or butterfly?

    Are You an Elephant or a Butterfly?

    I watched a presentation with Roger Williams, a regional non-profit owner and entrepreneur. Roger shared a fantastic business analogy; he asked, “Are you an Elephant or a Butterfly?” Both elephants and butterflies are memorable, but they have distinct differences. Elephants…

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