Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
It is All About Reusable Code? er… Content
I am not a techy! Not really, but I spend a lot time around tech wizards, like my host, Douglas Karr. One of the most important lessons I learned from one of the programmers I worked with, was the value of reusable code. While every client likes to think they are unique, he explained once you write code to automate…
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Mobile Marketing, Messaging, and Apps
Integrating Mobile into an Outdoor Advertising Strategy
Mobile Marketing is emerging and becoming more commonplace everyday. Last week I was visiting family in the Myrtle Beach area and saw this billboard. It was great to see a major attraction integrating mobile into their overall marketing strategy. Doug has a similar mobile integration on his site, you can text MartechLOG to 71813 and get an alert when he…
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Email Marketing & Automation
How to Design an Email to Recover a Customer
Most marketers work on get, grow, keep strategies. Get customers, grow customers and keep customers. After attending a Webtrends conference, I also learned that recovering ex-clients is a great strategy. Since attending the conference, I’ve been keeping my eye out for a re-engagement or recovery campaign. Recently, I killed my Boingo wireless account. The service worked perfectly and had an…
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Social Media & Influencer Marketing
Social Media Use Does Not an Expert Make
Yet again today I was invited to a handful of events – in person and via webinar – to gain exposure to a social media expert and their take on social media marketing. As I review their profiles, LinkedIn profile, sites, and blogs, I find no substantial information supporting the premise that they are social media experts. Social media expert?…
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Analytics & Testing
Track Your YouTube Videos
Many people don’t realize it, but YouTube has some basic analytics for you to track your videos. If you’d like to be able to see who is embedding them and how many plays they’ve gotten, it’s fairly simple utilizing YouTube’s Insight tool. First, login to your YouTube Account and select one of your videos. You’ll notice an Insight button on…
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ExactTarget Takes Customer Service up a Big (Social) Notch
This morning, I received an email from the folks at ExactTarget that stated that their customer portal had been upgraded to include case management. This isn’t just any little customer portal, though! ExactTarget 3sixty is a fully functioning customer-centric social network that’s integrated with case management, product recommendations, a training library and forums for customers to help one another. I…
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Paid and Organic Search Marketing
Who Defines Technology at your Company?
The definition of technology is: the practical application of science to commerce or industry A while ago, I asked, “If your IT department was killing innovation“. It was a question that solicited quite a response! Many IT departments do have the ability to stifle or enable innovation… can IT departments even stifle or enable productivity and sales? Today, I had…
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Content Marketing
Long-Term Strategic Marketing takes Courage
When I worked with clients in the past on direct mail campaigns, the key to success was multiple relevant messages presented multiple times. I’d warn advertisers about sending out a one-time mailer and expecting great results. Over and over we provided our clients with proof that frequency and relevance were keys to success. Regardless of how well you qualify your…
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Mobile Marketing, Messaging, and Apps
Marketing Real Estate Online has Evolved
The Real Estate industry has undergone some huge changes thanks to a housing bubble (predicted here), technology changes, and further domination of search online. The bubble as well as the rise and incredibly deep fall of the mortgage market has forced real estate agents to be more cautious with their marketing investments. Technology has changed as well, though. Mobile integration…
