Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Six Degrees of Social Media Optimization
Having worked heavily in the online software industry over the last decade, I suppose it's not a surprise that more folks are seeking my advice on the development and enhancement of their platforms - especially with regard to social media.…
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Hey Valley Boys, Remember ChaCha?
If you've been reading my blog for long, you'd know that my opinion of ChaCha has had ups and downs. ChaCha is now a client (there's my disclosure) so I've been taking a deeper look... and it's looking good. ...
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The Secret to Successful Email List Rental & Email Newsletter Advertising
Note: This post is NOT written for list owners. It's written for advertisers that rent emails lists or advertise in email newsletters. If you're an advertiser who has, or is planning, to include 3rd-party email into your marketing mix it…
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Why Your Business Should Use Twitter
Many businesses continue to struggle with why they should use Twitter. Pick up a copy of Twitterville: How Businesses Can Thrive in the New Global Neighborhoods by Shel Israel. It's a fantastic book that documents the birth and growth of…
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99Designs: Unlock Your Business’s Creative Potential Quickly and Affordably
Businesses need eye-catching designs to stand out from the competition. Whether launching a new product, revamping your website, or creating a memorable brand identity, having the right design can make all the difference. That's where 99Designs comes in, offering a…
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Masterful Branding: West Baden
My husband, the fabulous and talented creative director Steve Nealy (shameless plug), and I spent a few days this week at the historic West Baden Springs Hotel in southern Indiana. Let me say before I get into the meat of…
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You Are Not Your User
If you are an expert in your business, you know more than almost anyone about what you do and about the details of your product. Your product, by the way, can be a service, a website, or a tangible good.…
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I Have No Competition
1.webp" class="s3-img alignright" border="0" align="right" alt="hands-up.jpg" />I know that sounds arrogant. I don't mean it that way. Whenever anyone mentioned competition at a company I worked at, I scoffed. I always have. Someone told me once that it's impossible to…
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The Greatest Marketing Tool Ever!
1.webp" border="0" alt="sb.jpg" width="250" height="250" />No, I am not going to unveil a new great and wonderful technology, website, or other marketing silver bullet that will rocket your company into super stardom. I am talking about great customer service…
