Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Don’t Spend a lot on Your Web Design
Many of my friends are web designers - and I hope they don't get upset at this post. First, let me start by saying that great web design can have a significant impact on the type of clients you attract,…
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Navigating the Currents of Business Leadership
Rivers, like businesses, are constantly changing. Yet we often struggle to perceive this ongoing change, instead focusing on snapshots or isolated periods. This limitation in our perception can lead to misunderstandings about the true nature of rivers and organizations. Imagine…
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Web Site Story
Leonard Bernstein is rolling over in his grave... but it's still pretty funny. ...
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The Timeless Truth of Marketing: Simplicity, Relevance, and Repetition
When Our Brand is Crisis was released, it peeled back the curtain on the strategy behind political campaigns—a world where words, emotions, and timing collide in the pursuit of influence. James Carville, the master strategist behind Bill Clinton’s 1992 campaign,…
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How to Start A Successful Company
The last year I've been working on a business with some partners. Starting a business has been the most challenging, expensive, and time-consuming project I've ever taken on. I've had partnerships and sold products before, but I'm talking about starting…
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What’s your Organic Search Potential?
1.webp" alt="organic-seo.jpg" align="right" border="0" />Tonight I had a beer with good friend and colleague Kristian Andersen . Kristian's firm is an incredible local resource to many firms both regionally and nationally and Kristian is a personal mentor. Every conversation I…
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SEO: Appearing in SERPS is Only Half the Battle
Search Engine Optimization ( SEO ) has become an essential aspect of digital marketing, with businesses of all sizes vying for the coveted top spots in search engine results pages ( SERPs ). However, achieving a high ranking is only…
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The Secret of SEM: Google Results Are Rigged
A friend of mine shared some results of his revenue for the last 2 years with Text Link Ads, a service where you can buy and sell links. Publishers sell links simply to make money - and there's quite an…
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The Garage Sale Mapper: My Killed Idea That Was Never Built… But Is Documented
Back when newspapers were fighting to stay relevant in a digital world, I had what I thought was a breakthrough idea. Working at a local paper, I noticed how garage sale ads consistently filled our shrinking classified section. They were…
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The Gap in Marketing Technology?
1.webp" alt="Olympics Relay Drop" title="Olympics Relay Drop" width="360" height="202" class="alignright size-full wp-image-4495" align="right" />Many, many years ago I was an analyst at a Newspaper. Each week I compiled data from across our production and distribution systems and worked to find…
