Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Brand Perfection is Dead
In the past few weeks I’ve spoken with quite a few companies who are trying to deploy strategies to overcome negative search engine results regarding their companies, products or services. It used to be possible to maintain a perfect brand…
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Does Apple’s Marketing Suck?
Who’s marketing is really winning here, Apple or Microsoft? This post was inspired by a conversation I joined regarding Microsoft gaining some ground back against Apple. The conversation continued on Twitter with a great tweet from Kara: https://twitter.com/karaweber/status/1931656148?s=20 I hope…
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Digital Body Language at The Online Marketing Summit
1.webp” alt=”Digital Body Language” title=”Digital Body Language” width=”130″ height=”200″ class=”alignleft size-full tie-image4178″ />As of today, my list of books to read just got one deeper. I had the pleasure of speaking at the Online Marketing Summit in Houston on behalf…
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Commercial Fail: Intel’s Star Employee… an Actor
When I first saw the new Intel advertisement, I was floored… for 20 years the only thing I knew about Intel was the logo, the sound, and the Blue Man Group. Click thru if you don’t see the Intel Star…
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10 Keys to Success for Businesses adopting Social Media
1.webp” alt=”Burj Dubai – Tallest Building in the World” title=”Burj Dubai – Tallest Building in the World” width=”250″ height=”222″ class=”alignleft size-full tie-image4128″ align=”left” />This morning I met with a company and shared as much as I could on how and…
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Marketing for Leads with Powerpoint?
It’s after 10PM already and I’ve still got to put together a presentation for a customer tomorrow. In the last few years, I’ve done countless presentations – with many hours put into each. A great presentation can produce many leads…
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The Business of Social Networks
David Silver, a venture capitalist who specializes in social networks, wrote The Social Network Business Plan: 18 Strategies That Will Create Great Wealth. I’ve been reading through the book with interest – since I’m a co-founder of Smaller Indiana and…
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Dear Twitter, Please Stop the Following Madness
1.webp” alt=”Twitter Down” title=”Twitter Down” width=”250″ height=”250″ class=”alignright size-full tie-image4045″ align=”right” />Each day I pay attention to my following on Twitter. Each and every member that follows me used to mean something. I built my following organically, by gaining favor…
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What Makes a Great Analyst?
At the eMetrics Marketing Optimization Summit, we had an interesting conversation on what makes a great data analyst. With a room full of analysts in the room, it’s an excellent question. Generally, the team I worked with agreed that there…
