Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Brand Perfection is Dead
In the past few weeks I've spoken with quite a few companies who are trying to deploy strategies to overcome negative search engine results regarding their companies, products or services. It used to be possible to maintain a perfect brand…
-
Does Apple’s Marketing Suck?
Who's marketing is really winning here, Apple or Microsoft? This post was inspired by a conversation I joined regarding Microsoft gaining some ground back against Apple. The conversation continued on Twitter with a great tweet from Kara: https://twitter.com/karaweber/status/1931656148?s=20 ...
-
Commercial Fail: Intel’s Star Employee… an Actor
When I first saw the new Intel advertisement, I was floored... for 20 years the only thing I knew about Intel was the logo, the sound, and the Blue Man Group . Click thru if you don't see the Intel…
-
10 Keys to Success for Businesses adopting Social Media
This morning I met with a company and shared as much as I could on how and why businesses are adopting social media technologies. Too many companies have been diving first and then trying to sort out the issues later…
-
Marketing for Leads with Powerpoint?
It's after 10PM already and I've still got to put together a presentation for a customer tomorrow. In the last few years, I've done countless presentations - with many hours put into each. A great presentation can produce many leads…
-
The Business of Social Networks
David Silver, a venture capitalist who specializes in social networks, wrote The Social Network Business Plan: 18 Strategies That Will Create Great Wealth . I've been reading through the book with interest - since I'm a co-founder of Smaller Indiana…
-
What Makes a Great Analyst?
At the eMetrics Marketing Optimization Summit , we had an interesting conversation on what makes a great data analyst. With a room full of analysts in the room, it's an excellent question. Generally, the team I worked with agreed that…
-
Outliers: The Story of Success
As I was waiting for my flight yesterday, I remembered the two things I forgot - my sport jacket and one of the books in my to-be-read pile. Luckily, the store by my gate had a reasonable book selection, and…
-
Acrylic Times Elegantly Combines Newspapers and RSS
My friend Bill turned me onto MacHeist a while back. MacHeist is a great deal - they put together a bundle of applications for the Mac that you can purchase at a steep discount. If enough people purchase and enough…
-
Video: Twitter in Real Life
This might be the greatest example of the insanity of Twitter . I think I follow 5,000 people because one out of every 1,000 tweets is useful. Watch the video and you'll see what I see. Even with all the…
