Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Brand Perfection is Dead
In the past few weeks I've spoken with quite a few companies who are trying to deploy strategies to overcome negative search engine results regarding their companies, products or services. It used to be possible to maintain a perfect brand…
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Does Apple’s Marketing Suck?
Who's marketing is really winning here, Apple or Microsoft? This post was inspired by a conversation I joined regarding Microsoft gaining some ground back against Apple. The conversation continued on Twitter with a great tweet from Kara: https://twitter.com/karaweber/status/1931656148?s=20 ...
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10 Keys to Success for Businesses adopting Social Media
This morning I met with a company and shared as much as I could on how and why businesses are adopting social media technologies. Too many companies have been diving first and then trying to sort out the issues later…
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What Makes a Great Analyst?
At the eMetrics Marketing Optimization Summit , we had an interesting conversation on what makes a great data analyst. With a room full of analysts in the room, it's an excellent question. Generally, the team I worked with agreed that…
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Outliers: The Story of Success
As I was waiting for my flight yesterday, I remembered the two things I forgot - my sport jacket and one of the books in my to-be-read pile. Luckily, the store by my gate had a reasonable book selection, and…
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Acrylic Times Elegantly Combines Newspapers and RSS
My friend Bill turned me onto MacHeist a while back. MacHeist is a great deal - they put together a bundle of applications for the Mac that you can purchase at a steep discount. If enough people purchase and enough…








