Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • riot police brand

    Brand Perfection is Dead

    In the past few weeks I've spoken with quite a few companies who are trying to deploy strategies to overcome negative search engine results regarding their companies, products or services. It used to be possible to maintain a perfect brand…

  • Apple Marketing Sucks

    Does Apple’s Marketing Suck?

    Who's marketing is really winning here, Apple or Microsoft? This post was inspired by a conversation I joined regarding Microsoft gaining some ground back against Apple. The conversation continued on Twitter with a great tweet from Kara: https://twitter.com/karaweber/status/1931656148?s=20 ...

  • Screen Shot 2012 11 22 at 1.03.47 PM

    Commercial Fail: Intel’s Star Employee… an Actor

    When I first saw the new Intel advertisement, I was floored... for 20 years the only thing I knew about Intel was the logo, the sound, and the Blue Man Group . Click thru if you don't see the Intel…

  • 10 Keys to Success for Businesses adopting Social Media

    This morning I met with a company and shared as much as I could on how and why businesses are adopting social media technologies. Too many companies have been diving first and then trying to sort out the issues later…

  • slideshare logo

    Marketing for Leads with Powerpoint?

    It's after 10PM already and I've still got to put together a presentation for a customer tomorrow. In the last few years, I've done countless presentations - with many hours put into each. A great presentation can produce many leads…

  • social network business plan

    The Business of Social Networks

    David Silver, a venture capitalist who specializes in social networks, wrote The Social Network Business Plan: 18 Strategies That Will Create Great Wealth . I've been reading through the book with interest - since I'm a co-founder of Smaller Indiana…

  • analyst

    What Makes a Great Analyst?

    At the eMetrics Marketing Optimization Summit , we had an interesting conversation on what makes a great data analyst. With a room full of analysts in the room, it's an excellent question. Generally, the team I worked with agreed that…

  • Outliers by Malcolm Gladwell

    Outliers: The Story of Success

    As I was waiting for my flight yesterday, I remembered the two things I forgot - my sport jacket and one of the books in my to-be-read pile. Luckily, the store by my gate had a reasonable book selection, and…

  • acrylic pulp

    Acrylic Times Elegantly Combines Newspapers and RSS

    My friend Bill turned me onto MacHeist a while back. MacHeist is a great deal - they put together a bundle of applications for the Mac that you can purchase at a steep discount. If enough people purchase and enough…

  • twitter in real life

    Video: Twitter in Real Life

    This might be the greatest example of the insanity of Twitter . I think I follow 5,000 people because one out of every 1,000 tweets is useful. Watch the video and you'll see what I see. Even with all the…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership